In this season when the Spring Festival is approaching, we not only ushered in the festive atmosphere of the New Year, but also encountered a problem that upset many people - the constant haircuts. Just when we were about to dress up and welcome the New Year, we found that the ** in the barbershop seemed to have risen to the sky!
Xiaoyu in Beijing said that the latest haircut cost 99 yuan, and this is still ***. Compared with before, she remembered that it only cost 59 yuan to cut her hair before, but now it is a lot, which is a little surprising. A similar situation is not only happening in Beijing, but also in Hangzhou, where she laments that her once faithful barber has had a lot of price increases, forcing her to choose another place in the end.
For the average consumer, the barbershop is not a place to leave with a smile on your face. Maybe you want collarbone hair, but after cutting it, it becomes shoulder-length hair; Or you want to fix a figure eight bangs, but it turns out to be a "Chuan" word bangs. This kind of "wrong cutting" experience makes people feel that the barbershop's *** is synonymous with "wronged head".
What is the reason behind this ***? Many people may be curious, why does the ** of washing, shearing and blowing rise from dozens to hundreds, or even higher? On the one hand, we see the cost of rent, water and electricity, especially in first-tier cities, these costs are staggeringly high. Coupled with the continuous increase in the number of hairdressers and the intensification of competition, this makes barbershops have to raise the price to cover the cost and even make a profit.
Inside the barbershop, there is also a "promotion mechanism" of its own, and barbers earn higher incomes by constantly upgrading their titles. This has led to the "Tony teacher has risen from 50 yuan 10 years ago to 480 yuan now" and "Tony has soared from 280 yuan to 680 yuan" that we often hear. In such a situation, many consumers choose to give up the haircut and flock to the quick cut shop that only costs ten or twenty yuan, in order to get good quality and low price.
The rise of quick-cut shops also reflects the market's dissatisfaction with the traditional barbershop model. In the Internet era, consumers have put forward higher requirements for transparency and service quality, and the simple service and low cost of the quick cut shop cater to this demand.
In the face of haircuts, consumers choose to "vote with their feet" and shift from higher barbershops to more reasonable quick-cut shops. Perhaps this is also a kind of self-adjustment of the market, a powerful counterattack to the traditional barbershop model.
In the future, it is hoped that the hairdressing industry can pay more attention to service quality and customer experience, and find a balance, so that consumers can enjoy high-quality services without being deterred by high **. May every time we get a haircut, we can get the satisfaction and comfort of the best value for money.