Recently, the TV series "Flowers" has been released, and a wonderful movie drama has been performed in the TV series against the background of the early days of reform and opening up. And in the past few days, Loncin has launched a few paragraphs** that also make my personal heart feel very deeply, not much nonsense, let's take a look at the following short film first, to see if your heart will stir up waves.
In the early days of reform and opening up in 1979, motorcycles were still relatively luxurious products at that time, different from the various brands of motorcycles on the streets today, and at that time it was still a symbol of status. As a domestic first-line manufacturer, Loncin Power also began to breed vitality from that time, and the Chongqing plate almost gathered most of the domestic manufacturers, and now also occupies more than 70% of the market of domestic motorcycle brands, including such as Jialing, Gaojin, Xinyuan, Lifan, Zongshen, Kaiyue, Yingang and so on.
Pattern: Suddenly enlightenedIn the past two days, Wuji has pushed two paragraphs in a row, which not only tells the significance of China's motorcycle manufacturing and development process to Chongqing and domestic motorcycle manufacturers, but also tells every fragment in the long history of China's motorcycle development. For Kaiyue, Yuantu, Gaojin, Lifan, Xinyuan, Zongshen, Wuji, Haojue, Chunfeng, Qianjiang, Benda, Shengshi, Qingqi, Dayang, Murray, Longjia, Tairong, Jiedi, Hanwei, Like, Zhongneng, Haojin and other brands one by one, we might as well take a look at these two ** content. Domestic: Not to be outdoneIn fact, the development of domestic motorcycles is just like the development of domestic automobiles, and the definition of domestic automobiles that you heard 10 years ago and domestic automobiles 10 years later has already changed dramatically. The same is true for motorcycles, in the development of domestic motorcycles, you can see models of different displacements, different engines, different styles, and different purposes. Although the development of the engine is still in the stage of reverse borrowing, it has actually become more and more excellent in terms of stability. This is also a process of development, dare to ask which brands in Japan and Europe were not like this at the beginning of development?
As the largest domestic motorcycle power platform shipment, Loncin Power is definitely an important factor in promoting the development of domestic motorcycles, and CC and other power platforms can be said to be the absolute "assisters" for the development of domestic models. From this time, the two different angles of the **, so that more determined that Wuji will definitely be the "pillar" of domestic production and even the "rising star" of the world in the future.
Wuji: More than quality controlThe two sections of Wuji have reached a height, which is a height of condensing the strength of domestic motorcycles. "More than quality control" is Wuji's slogan for the brand, and after reading two paragraphs, I feel that Wuji's slogan is really not as simple as shouting casually. Wuji shows people with such an attitude, and I believe that this is an attitude that is urgently needed in the development of Chinese motorcycles. In order to make Chinese brands affordable by others, first of all, we must first look up to ourselves, and we will do better quality control under the premise of being affordable.
In the rapid development of domestic motorcycles in recent years, Wuji has covered almost all displacement models. Moreover, the engines of the main displacement of the market have been developed, and the small displacement water-cooled four-valve, medium and large displacement single and double four-cylinder, large-displacement twin cylinders, etc., have gradually formed a relatively large-scale structural layout.
Involution: It is not internal frictionThe word "involution" is the most commonly heard in the domestic motorcycle market in recent years. According to the understanding, the products with a displacement of more than 250cc in 2023 include the top three in the industry in terms of sales volume in domestic and foreign markets, among which the sales volume from September to November ranks first in the industry. The most influential of these is the hot-selling model SR250GT released on November 23, from the perspective of consumers, excellent products and affordable ** are always what we want to see.
In fact, affected by the epidemic in recent years, both the domestic and international markets have shown a trend of declining consumption capacity, and it is precisely because of the unoptimistic market environment that it is also a major factor in the "involution" of the domestic motorcycle industry. It is precisely because of the sluggish market environment that Wuji took the lead in attracting the trend of "** war" by flipping the table. Perhaps everyone has heard the phrase "you can not buy Wuji, but you have to thank Wuji", which indirectly reflects that car lovers first think of Wuji when buying. Of course, this move made consumers happy, but it also seemed to cause dissatisfaction among many friends, and even caused companies to criticize each other.
Perhaps this is also the potential reason why Wuji will launch these two segments. Whether it is a tribute or a show of goodwill, I think that the involution is not internal friction, and I have to admire the healthy competition and cooperation of the four major Japanese factories in the development, and perhaps it is also a place for domestic manufacturers to learn. This is not only limited to the field of domestic motorcycles, but also the field of automobiles and new energy. In the international market, only by uniting Chinese enterprises can they build a larger market fortress and development space.
So some car enthusiasts may ask whether the pricing of Wuji's models will continue to fall in the future? Will there be any surprises in the new car**? From the perspective of personal understanding of the current domestic market environment, there is a high probability that the next Wuji models will not affect the industry pricing. So why do you say that? There are two main reasons: on the one hand, the selling price lower than the same level will more or less cause manufacturing constraints to the product itself; On the other hand, blindly reducing the price is not conducive to the development of the industry or to Wuji's own positioning. So the waiting party may not be able to wait for a lower price, but there is no need to worry about the domestic ** will not be expensive.
Making a car: feelings and responsibilityIt has been mentioned more than once that domestic motorcycle manufacturers need to have some feelings and responsibilities when building cars. Making money is certainly the way of survival of an enterprise, but if you want domestic motorcycles to occupy a place on the world stage, it is far from enough to rely on entry-level models or reverse research and development.
Wuji's two paragraphs this time also reminded me of BYD's advertisement last year, what is the difference between Chinese cars and Chinese motorcycles from the perspective of domestic production? Domestic manufacturers and domestic consumers need to come together, to be able to see this promotional video, but also to see the pattern of Wuji, I hope that Chinese motorcycles are getting stronger and stronger! Chinese motorcycles must work, and they will rise !! February** Dynamic Incentive Program