The current TV** experience is no longer limited to simply "watching" TV, but integrates a variety of scenes and connotations, becoming more colorful.
Different user groups have different needs for TVs, such as game enthusiasts pursuing game experience, technology enthusiasts looking forward to intelligent interaction, and parents hoping for parent-child education.
According to the "2024 China Smart TV Interaction New Trends Report", games and parent-child interactive education are the two main trends in TV use. This trend has not only affected the TV market, but also promoted the innovation and development of TV products.
1. Diversified scenarios and the continuous evolution of technological innovation.
Comparing the past and the present, the scene and connotation of TV** have changed significantly. TV is no longer just a simple display terminal, but meets the diverse scene needs of different segments of the population.
Game enthusiasts are looking for immersive gaming experiences, tech enthusiasts are craving for smart interactions, and parents are looking for parent-child education. Therefore, users' use scenarios of TV show a more diversified trend. In order to win the favor of users, TV products need to continue to innovate to meet the diverse needs of users.
However, some TV manufacturers still have shortcomings in meeting the innovation of multiple scenarios.
Although there have been many "smart TVs" on the market that claim to have a variety of functions, in fact, many products need to be equipped with other devices or connected to mobile phone Bluetooth to achieve the advertised functions, and cannot truly achieve "smart" and "multi-functional". Users are not stupid about this,TV manufacturers are also aware of this,But due to the lack of technical capabilities,It is often difficult for products to fulfill their promises in practical applications,Subject to technical limitations。
However,Among the many TV products,Hisense TVU8KL through continuous investment in innovative technology,Successfully meet the needs of users for multiple scenarios。 Its game console can quickly recognize the game start, intelligently adapt to a variety of game modes, and provide intelligent parameter adjustment and other functions. At the same time,For fitness enthusiasts,Hisense TVU8KL is also able to monitor calorie consumption in real time and provide AI guidance and feedback。
And for ordinary users,HisenseU8KLit can also provide a pleasant TV**experience,With the help of AIThe fusion of technology and millimeter wave radar,Realize the intelligent control of people coming and broadcasting、People go and stop,At the same time, combined with virtual digital people and intelligent voice technology,Enhance the overall TV experience。
2. Clear cognitive needs and successful user portrait positioning.
In today's highly competitive TV market, brands need to have a deep understanding of users' lives, tap into potential needs that users may not be aware of, and meet these needs with products and technologies to provide a high-quality life experience.
Hisense TVU8KL, as a user-centric product, has successfully met the diverse needs of users.
Traditional TVs can no longer meet the needs of consumers in terms of picture quality and color. They not only want the best clear picture, but also want to enjoy a high-quality viewing experience in all kinds of light, angles and other situations.
Take underwater photography as an example, where light and shadow are intertwined, fantastical and gorgeous, and every detail is worth digging into.
Hisense TVU8KL through its excellent technical performance,Perfectly present every detail of these works。 This is thanks to Hisense TVU8KLUledXThe reference quality technology used,It can show the magic of the underwater world with amazing detail reproduction。
Its 2400-zone mini LED technology realizes pixel-level light control, making the performance of dark and bright parts more accurate, making the picture more realistic.
Hisense TVU8KL has also achieved the best in the same price range in terms of technical parameters。
For example, it is equipped with 2,400 backlight zones, which has strong light control ability and can achieve more accurate light and shadow effects. in addition,Hisense also launched XinxinxImage quality chip,It is the first in China8K AIInterage quality chip,Greatly improve the picture processing capacity。
In real usage scenarios, the user's perception is the most direct factor in judging good image quality.
Hisense TVU8KL adopts a series of intelligent perception technologies,Including millimeter wave intelligent sensing control、Full-dimensional ambient light perception and16Bits sensing control ambient light, etc。 These technologies monitor changes in the environment in real time and dynamically adjust the brightness, color temperature, sound and more of the picture to ensure that the picture maintains a high level of quality in any environment.
This perceived image quality is far better than the user experience brought by simply pursuing technical parameters.
The success of Hisense TVU8KL is not only a successful case, but also a profound enlightenment to the entire TV industry.
At present, the TV industry has been in a trend of rapid iteration, and manufacturers must always keep up with market changes and flexibly respond to emerging new needs and technologies.
The successful experience of Hisense TV shows that in order to stand out in such an unpredictable market, manufacturers must have a full range of leading awareness and action.
First of all, manufacturers need to continue to invest in R&D and innovation to lead the development direction of industry technology.
Only by continuously introducing new technologies and new functions can we meet the diverse needs of users for TV products.
Secondly, manufacturers should pay attention to user experience, and constantly optimize product design and operation interface, so that users can get a more pleasant and convenient experience in the process of use.
At the same time, it is also necessary to actively expand the application scenarios of products to meet the diverse needs of users, so as to tap new growth points in the changes.
In addition, manufacturers should also strengthen cooperation and integration with other industries to promote the cross-border development of the TV industry.
For example, we will collaborate in areas such as smart home, education, and entertainment to create a richer ecosystem and provide users with more comprehensive services and experiences.
In general, in order to maintain a competitive advantage in the TV industry, manufacturers need to always maintain a sensitive perception of market changes, adjust their strategies and product directions in a timely manner, and continue to iterate and innovate to achieve all-round leadership.
The success of Hisense TVU8KL provides valuable reference and inspiration for other manufacturers,I hope that the entire TV industry will continue to move forward in the new year,Towards a brighter future。