In the Spring Festival file in 2024, the biggest winner should be Jia Ling, as of press time, the movie "Hot and Hot" directed and acted by her has earned more than 3 billion at the box office, and it has also broken many records in film history, which can be said to make her fame and fortune.
After winning 3 billion box office, the "Hot and Hot" concert is coming! A large number of netizens complained that it was too much
From the beginning of the film's release, Jia Ling's team has shown excellent marketing techniques, making this film "Hot and Hot" impossible to ignore. Now, she is coming again with the concert "Hot and Hot", and she topped the hot search list in an instant, which can be said to prove her strength again.
Judging from the revelations of **, the main original intention of holding the concert is to carry out the after-sales of the movie IP of "Hot and Hot", and the specific time will be launched in March.
Judging from the current posters on the Internet, the guests of the concert have been finalized. In terms of actors, Jia Ling, Lei Jiayin, Zhang Xiaofei, Sha Yi, Yang Zi, Li Xueqin and other film leading actors were present.
Although these are all actors, their singing skills are not outstanding, but after all, the theme of the concert is movie after-sales, and the audience also wants to see their demeanor outside the movie.
In terms of singers, Zhou Shen, Da Zhang Wei, Wang Sulong, and Xilin Nayi Gao were invited, and the strength of each of them is obvious to all, and I believe that they can add a lot of pleasing songs to the concert.
Although the news has not yet been verified by the filmmaker, the evaluation of netizens has begun to polarize. There are many netizens who like Jia Ling and Zhang Xiaofei excitedly, hoping to see Jia Ling and Zhang Xiaofei singing duet at the concert.
There are also netizens who are concerned about the issue of being able to buy tickets for concerts in **.
I have to say that the expectations of netizens are also an affirmation of the film "Hot and Hot", and they have continued the spirit in the movie to real life. But there are also a large number of netizens who don't buy it, and have expressed their dissatisfaction, thinking that this wave of marketing is too much, and the appearance is getting more and more ugly.
In fact, the precedent for film and television dramas to hold concerts is not the original creation of "Hot and Hot", in 2019, "Chen Qingling" starring Xiao Zhan and Wang Yibo took the lead in setting off a boom in TV drama concerts. Subsequently, many film and television dramas such as "Liuli" and "Lotus Tower" also followed suit after the hit and held their own concerts.
While this phenomenon has become commonplace, it is important to note that not every film can be successful. Looking back on a recent concert, the TV series "Sauvignon Blanc" starring Yang Zi became the focus of controversy due to poor planning.
Now, with the opening of the "Hot and Hot" concert, it can be said to be the first case of creating a movie IP, and without the test of the former, it will inevitably attract questions from netizens.
But fortunately, the advantages of "Hot and Hot" are also relatively obvious, first, there is enough audience base, and second, Jia Ling's audience is also very strong, plus there are several powerful singers joining, I believe that the probability of overturning is still very small.
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