In the Spring Festival Gala of the Year of the Dragon in 2024, there seems to be an unwritten rule: if you don't find some "Hua" highlights, how can you be worthy of your eyes? On the night of February 9th, Huawei swaggered into the Spring Festival Gala with its "Hongmeng Zhixing Wenjie M9", and the background of the advertisement with white characters on a blue background was so bright that it almost overshadowed the host's limelight.
But this little secret is nothing new to fans, because AITO Auto has already released itself on Weibo on February 6, announcing that the M9 will be on the throne of the 2024 Spring Festival Gala cooperation model. This kind of "appearance" operation is simply like a commonplace.
In the sketch "Can That Be the Same" of the Spring Festival Gala, Huawei Mate60, Huawei Mate X5, and Huawei P60 Pro mobile phones appeared one after another, as if to say: "Look at us, we are here again!" And at the Spring Festival Gala in Xi'an, Huawei P60 Pro was even upgraded to a prop for performance. This Spring Festival Gala, the frequency and scale of Huawei's appearances are unprecedented.
By the way, Huawei's appearance at the Spring Festival Gala is nothing new. Since 2019, Huawei mobile phones have been shining at the Spring Festival Gala for six consecutive years and have never been absent. From the Huawei Mate20 in 2019 to the Huawei Mate50 in 2023, Huawei has a different story every year of the Spring Festival Gala. Such a tradition has long been part of the Spring Festival Gala.