In the past 2023, the competition in China's smartphone market is still very fierce, with leading manufacturers fiercely attacking and defending, and Huawei will make a strong comeback at the end of the year. Recently, the International Data Corporation (IDC) also released a mobile phone market tracking report for 2023, making a "year-end ranking" for major mobile phone manufacturers. According to the report, the top five annual shipments in China's mobile phone market in 2023 are Apple (17.).3%), Glory (17.).1%）、oppo（16.7%）、vivo（16.5%), Xiaomi (132%), the market share is tightly bitten, very close.
Among them, the black factory OPPO will still play steadily in 2023 when the overall market size has declined, winning the third place in the domestic market throughout the year, and looking back on last year's OPPO products, it can be said that there are more flowers, and mobile phones at different prices have outstanding performance. For example, in the folding screen mobile phone market, the OPPO Find N3 Flip continues to sell well, directly winning the first place in the vertical folding product market in 2023; The large foldable Find N3 also performed well, helping OPPO reach a new high market share of more than $800, and the Reno series, which is positioned in the mid-to-high-end market, helped OPPO to take the first place in the market share of $400-600.
Taking the OPPO Find N3 Flip as an example, it can still stand out in the market where the folding screen flagship exploded last year, and it is inseparable from its strong and differentiated strength, such as 3The 26-inch vertical large-size external screen not only adapts to various daily mainstream apps, but also unlocks multiple gameplay methods such as real-time external screen preview and rear **, bringing users a practical and innovative experience; In terms of imaging, the OPPO Find N3 Flip also adopts the configuration of three main cameras with super light and shadow, with Hasselblad shadow tone, the portrait shooting ability is very good, in addition, there is a delicate and elegant appearance design, flagship-level performance, battery life and other configurations, which well meet the various requirements of users.
Of course, in the mobile phone industry, where the configuration and chain are very transparent, if you want to have differentiated competitiveness, the core patented technology is crucial. The hinge and screen technology of the OPPO Find N3 series folding screen, the image, appearance process, fast charging and other outstanding technical experiences of the Find X6 series and Reno series are all the embodiment of OPPO's patented technology. According to official data, up to now, OPPO has more than 98,000 global patent applications, and the number of global authorizations has reached 54,000+, of which the number of invention patent applications accounts for as much as 91%, and OPPO's global PCT patent applications have ranked in the top 6 for 2 consecutive years, and the patent technology reserve is deep enough.
OPPO's high-quality patent reserves also provide a strong backing and confidence for its resolute opposition to unreasonable patent charges, in the face of dozens of infringement lawsuits launched by Nokia in many countries around the world, OPPO also launched counterclaims in many countries around the world, resisting excessive patent rates, on January 24, OPPO announced that it had signed a global patent cross-licensing agreement with Nokia, the agreement covers both parties in 5G and other cellular communication technology standard essential patents, and the specific terms of the agreement are confidential according to the agreement between the two parties. Following the signing of the agreement, OPPO and Nokia will conclude all pending litigation in all jurisdictions. It can be said that in this patent dispute war, OPPO's chips and ** are its own accumulated 5G standard essential patents, and finally prescribe the right medicine for the other way.
For the OPPO and Nokia patent case, there is no doubt that it will become a case sample for Chinese companies to fight against the unreasonable patent fees of global communication giants, for OPPO, after signing a global patent cross-licensing agreement, perhaps this year in the European market will be re-laid out and developed, at present, OnePlus 12 has been on the German official website, it is estimated that there will be more OPPO mobile phones on the European market in the future. Combined with the excellent performance of the OPPO Find X7 series imaging flagship, the global market performance of the black factory in 2024 is still very worth looking forward to.