Foreword:
How exactly is this caused?
What power and charm did an originally unknown small-budget film use to defeat a strong competitor and win the hearts of the audience in one fell swoop?
In order to unravel this mystery, we might as well take a look at what kind of shocking story is hidden behind this "dark horse defeats the fierce horse" movie drama.
Who would have thought: what reaction would be triggered after "Article 20" became the box office champion?
Recently, a thrilling "big reversal" has been staged in the Chinese film market.
The originally highly anticipated movie "Hot and Hot" finally lost to "Article 20" in the fierce market competition, which made people's judgment of box office results and audience tastes a huge shock.
What is even more surprising to industry insiders and ordinary viewers is that this dark horse movie not only successfully won the championship, but also caused an uproar on the Internet.
When everyone expressed their thoughts on social **, an even more surprising scene appeared - whether it was a senior film critic or a fresh blood who watched the movie for the first time, everyone had the same evaluation of this movie, and they received a lot of praise.
A "big reversal" that shocked the industry
When "Hot and Hot" finally failed to become the box office champion as expected, industry insiders were all surprised.
This star-studded blockbuster film with a budget of hundreds of millions has been regarded by the industry as the most box office hit in recent times.
Just when it was about to reach the top of the box office as it wished, an inconspicuous "dark horse" suddenly rose and overtook the first place, leaving everyone stunned.
This dark horse is director Zhang Yimou's latest masterpiece "Article 20".
Telling the story of ordinary people who insist on justice and the bottom line under the weight of life, the film didn't initially attract much attention.
However, less than a week after its release, it took the box office crown with a momentum that left everyone jaw-dropping, and the twists and turns in between, were thrilling.
When this result was announced, the mood of the crew of "Hot and Hot" could be imagined.
They were originally full of confidence and firmly believed that they would definitely win this box office battle, but in the end, they almost lost to this big dark horse by a small margin.
And Zhang Yimou and his team may be more surprised than everyone else, they never imagined that this work that they have put all their heart and soul into will receive such a gratifying return.
But even bigger surprises are yet to come.
This is just the beginning of the story, and more unbelievable plots are about to unfold.
Netizens actually gave praise in unison?
When the news of the title of "Article 20" spread quickly, people's initial surprise quickly turned to curiosity about this low-budget film — what is the charm of how it can defeat so many powerful opponents?
As a result, more and more audiences poured into the cinema to see for themselves what was so special about this "big dark horse".
However, something happened that shocked everyone even more.
On major social ** and review platforms, whether it is a professional film critic or a first-time moviegoer, their evaluation of the film is almost surprisingly unanimous, that is, - rave reviews!
On the homepage of Douban Movies, "Article 20" occupies a prominent position, with high scores.
On Weibo, countless viewers posted that this is a "masterpiece that can deeply touch the heart".
Well-known film review magazines have given a rare four-star rating.
This level of unanimous praise was almost unprecedented, and everyone was in disbelief.
Even Mr. Zhang Bo, who is quite famous in the film critic circles, commented: "This kind of movie-watching experience is so rare, and it is rare to have a movie that can make all audiences have a strong emotional resonance."
He even wrote a long article on his blog titled "Why I Fell in Love Deeply with Article 20", which detailed his love for the film.
Seeing this, we have to sigh: what kind of movie is this?
What kind of extraordinary magic does it have that can touch the hearts of every audience?
In order to uncover the mystery, we might as well clear this layer of fog one by one and go deeper.
The market has changed dramatically: Audience trends determine the future.
When analyzing the reasons for the success of films, we must first look at the market environment.
In recent years, under the new economic situation and cultural atmosphere, the consumption trends and aesthetic tastes of the audience have changed dramatically.
They began to pursue works that were deep, thoughtful, and touching to the heart, rather than flashy entertainment.
It can be said that Article 20 has seized this market opportunity.
This film breaks through the routine of traditional commercial films, tells the story of ordinary people's struggle in adversity, and presents the real life picture of the bottom of society, which undoubtedly meets the psychological demands of the current audience.
In fact, according to the data, the group of ** movies with this kind of theme is continuing to expand.
This opens a window of opportunity for works like Article 20.
We have reason to believe that this is also a key factor in its ability to stand out in the market.
Not only that, this change in the market and audience situation is very likely to promote the development direction and weather vane of the entire film industry.
Some industry insiders have already started to **, and in the future, works dedicated to showing the real life of ordinary people will emerge in an endless stream, and the desire of moviegoers for the real stories of ordinary people will drive the future development direction of the film industry, which will increasingly focus on reality rather than escapism.
We have reason to believe that the success of "Article 20" is likely to be just the beginning, and that in the future, there will be more such film works with novel themes, unique forms, and high quality, which will touch and change the hearts of more people.
Zhang Yimou's personal style: a unique visual aesthetic.
When we set our sights on the director of this film, more clues about the reasons for its success are presented before our eyes.
Zhang Yimou, a giant in the Chinese film industry, his unique personal style is undoubtedly the biggest driving force behind the film.
As one of the best film masters in China, each of Zhang Yimou's works shows his unique film aesthetics and humanistic care.
He is good at starting from the fate of small people and telling the confusion of ordinary people when they are faced with choices, which undoubtedly has a strong emotional resonance with the audience.
And "Article 20" also shows his consistent stylistic characteristics.
The composition of the film is ingenious and delicate, and the color combination is elegant and elegant, and every frame is a visual feast for the eyes.
This unique art style makes the film stand out and is the main reason why many viewers choose it.
Movies should have temperature, which is what I have been pursuing. ”
Zhang Yimou said in an interview.
It can be seen that it is his enthusiasm and dedication to movies that enables the audience to feel sincere and affectionate from the film.
The familiar people and things in the movie, as well as the delicate and sincere emotional expressions, are all due to the director's strong humanistic care.
This also established the film's unique position in the hearts of the audience.
In fact, Zhang Yimou poured too much effort into this movie.
He even wrote the screenplay and personally handled the scene art design, just to create a work that satisfies him.
During the filming, he strictly required the actors to enter the play, and in order to obtain some intense emotional dialogue shots, he repeatedly scrutinized them dozens of times.
It can be said that this film carries too many expectations and dreams for him, and he is fortunate enough to achieve them in the end.
The audience's mentality changes: the yearning for truth has become a weather vane.
Finally, why is Article 20 so deeply rooted in the hearts of the people and received such a high degree of consensus and praise? This is also inextricably related to the changes in the mentality of contemporary audiences.
With the development of society, the pace of people's lives is accelerating day by day, and the pressure they are facing is also increasing.
As a result, ordinary audiences began to crave spiritual solace and sustenance from movies, and they were no longer satisfied with empty commercial entertainment films, but pursued works that could truly reflect reality and bring resonance.
Article 20 is about the living conditions of ordinary people, and many real details in the film are empathetic.
The audience found their own shadow in this story, which became an important reason why the film was able to successfully move them.
From this point of view, we can say that the success of this film represents a new trend in the taste and aesthetic taste of contemporary audiences.
This will also have a far-reaching guiding effect on the future direction of film creation.
This is not only the success of the film itself, but also indicates a deep change in the audience's aesthetic taste.
When the public is eager for truth rather than fiction, and for the inner world rather than external grandeur, movies will return to the essence of human beings, emotions and human nature.
And "Article 20" is just the precursor of time, and in the future we will see more such "back to the basic" movies born.
They may not have flashy packaging and shocking images, but they will certainly warm people's hearts.
Conclusion: When we dig out the reasons for the success of Article 20, we have to sigh at the power behind this story of transcendence and counterattack.