Cars
Changan Automobile's sales in January 2024 were revealed.
With the end of January 2024, Changan Automobile announced a remarkable achievement - retail sales exceeded 300,000 units. The news has aroused widespread attention, especially for the sales of its three major new energy brands. In this article, we will delve into the details of this sales performance, focusing on Changan Automobile's strategic cooperation with Huawei and CATL, as well as the market performance and future technology empowerment of its smart luxury brand AVATAR.
1.A brilliant breakthrough in sales performance.
First, let's focus on Changan Automobile's impressive sales performance in January 2024. According to the data, retail sales exceeded 300,000 units, marking the beginning of the new year in which the company has made significant progress. This figure not only reflects Changan Automobile's strong market competitiveness, but also highlights its continued contribution to the automotive industry. And this is just the starting point of our in-depth development, next, we will pay attention to the performance of its three new energy brands.
2.Sales of the three major new energy brands.
In the data release, Changan Automobile highlighted the sales of its three major new energy brands, namely Changan Qiyuan, Deep Blue Automobile and the high-profile AVATAR. Specifically, Changan Qiyuan delivered 10,578 vehicles, while Deep Blue Automobile demonstrated its market share with 17,042 deliveries. And AVATAR, as a smart luxury brand jointly created by Changan Automobile, Huawei and CATL, has attracted attention with the delivery volume of 7,059 vehicles. Behind these figures, it not only reflects the competitive position of each brand in the market, but also shows us the solid layout of Changan Automobile in the field of new energy.
3.The cooperation and market performance of the smart luxury brand AVATAR.
Among them, AVATR has attracted much attention as a smart luxury brand. Not long ago, Changan Automobile announced the signing of a "Memorandum of Investment Cooperation" with Huawei, indicating the in-depth cooperation between the two companies in the field of automotive intelligent systems and component solutions. According to the announcement, Huawei will set up a company specializing in the R&D, design, production, sales, and service of automotive intelligent systems, and integrate the core technology of intelligent vehicle solutions into the new company. Changan Automobile and its affiliates will invest in Huawei's new company, and the two parties will commit to long-term cooperation and strategic synergy. In the context of this strategic cooperation, AVATR delivered a total of 7,059 vehicles in January 2024, which is a remarkable performance. This also makes us wonder whether AVATR will benefit from Huawei's new company's priority technology empowerment in the future based on this cooperation.
4.The new joint venture "newcool" and sales targets and product planning.
At the 2024 Changan Automobile Global Partner Conference, Zhu Huarong, chairman of Changan Automobile, announced the name of the new joint venture with Huawei as "newcool". This trendy company name indicates Changan Automobile's confidence in future cooperation. At the same time, Zhu Huarong introduced the company's sales target and product planning in the next two years in detail. In terms of sales target, Changan Automobile will sprint to a total sales target of 2.8 million units in 2024, of which more than 750,000 new energy vehicles will be sold, and the company is determined to achieve a 5% cost reduction target. Specific to each brand, in 2024, Changan Automobile plans to sell 1.25 million Changan Gravity, 250,000 Changan Qiyuan, 280,000 Shenlan Automobile, 90,000 AVATR and 230,000 Changan Kaicheng, and complete the sales target of 480,000 units in overseas markets. This sales target is a testament to the company's ambitions and lays a solid foundation for the future development of the automotive industry.
5.Product lineup and go-to-market plan.
Not only that, Changan Automobile also revealed the product planning and launch plans of each brand at the conference. In the first quarter of 2024, the first extended-range pickup truck, the Changan Hunter, will officially start deliveries, providing consumers with more choices. Subsequently, the second quarter will usher in the launch of Deep Blue G318, injecting fresh blood into the market. In the third quarter, AVATAR's second SUVE15, Deep Blue C857, and Changan Kaicheng G393 will also be officially unveiled, further enriching the product line. In the fourth quarter, Changan Qiyuan CD701, AVATR midsize coupe E16, Changan Qiyuan C798, and Changan Mazda J90A will join the product lineup. This colorful product plan not only shows Changan Automobile's keen insight into market demand, but also provides consumers with more car purchase options.
6.A strong determination in the period of opportunity ahead.
In general, Changan Automobile's sales in January 2024 are not only a performance announcement, but also a firm determination for the future. Zhu Huarong emphasized at the conference that the next two years will be a period of great opportunities for Changan Automobile. The company will sprint into the future with a sales target of 2.8 million units, of which more than 750,000 new energy vehicles will be sold, and at the same time resolutely complete the 5% cost reduction target. This ambitious goal is undoubtedly a shot in the arm for the entire automotive industry. With its solid sales foundation, the continuous rise of new energy brands, and in-depth cooperation with Huawei and CATL, Changan Automobile will continue to create more brilliance in the future.
Epilogue. To sum up, the disclosure of Changan Automobile's sales in January 2024 not only shows the company's strong market competitiveness, but also shows its profound layout in the field of new energy. In particular, the strategic cooperation with Huawei has attracted much attention for AVATAR, a smart luxury brand. In the future, with the establishment of the new joint venture "newcool", Changan Automobile will usher in more technological innovations and product highlights. 2024 is destined to be the beginning of a new journey for Changan Automobile, and this journey is full of expectations and challenges. We look forward to the fact that with the passage of time, Changan Automobile will continue to make more outstanding achievements in the field of new energy and make greater contributions to the development of China's automobile industry."