With the end of the Spring Festival holiday, many people have set up New Year's flags, among which fitness is undoubtedly one of the most popular choices. During this year's Spring Festival, a movie called "Hot and Hot" became a hit, not only with a total box office of more than 3 billion yuan, but also aroused the attention of the whole people to fitness and boxing. Jia Ling's weight loss of 100 pounds has become an inspirational model in the hearts of countless people.
So, what impact does this film have on the fitness market? Will boxing become the new favorite of public fitness?
First, the fitness market has a "bright" start, with brands such as Keep leading the way
With the arrival of spring, the fitness market has also ushered in a "bright" start. Major gyms, yoga studios, and hip-hop dance studios have launched special Spring Festival activities, which have attracted the attention and participation of many citizens. As a leading fitness brand in China, Keepland's offline fitness gym Keepland performed particularly eye-catching during the Spring Festival, with a year-on-year increase of nearly 50% in the number of trainees. In addition, Keep also launched a Year of the Dragon themed event, attracting more than 100,000 people to participate in the race for the first medal in the Year of the Dragon.
In addition to Keep, other fitness brands are also feeling the activity of the market. On the Leke Fitness platform, many consumers have placed orders for personal training courses throughout the year to invest in their health. A fitness brand even launched a New Year's personal training ** activity, which conformed to the fitness needs of consumers.
It is worth mentioning that fitness equipment is also popular in the market during the Spring Festival. On social platforms such as Xiaohongshu, the "Jia Ling same style" fitness equipment has been praised and collected by a large number of netizens. The sales of bicycles, skipping ropes, yoga mats and other products on Keep Tmall*** have also achieved a significant increase from the previous month.
Second, boxing has attracted much attention and has become a new "top stream" in the fitness industry
With the hit of the movie "Hot and Hot", boxing has become a high-profile new star in the fitness industry. Meituan data shows that since the launch of the movie, the search volume of keywords related to "boxing" has been substantial**, and the search volume and review volume of Dianping have also achieved a significant year-on-year growth rate. Many fighting gyms and martial arts gyms have put on the shelves of the "boxing experience class" ** project, attracting many consumers to come to experience.
The unique advantage of boxing is that it not only achieves fat loss, but also improves the stability and muscle strength of the body's joints. Compared to other sports, boxing has substantial confrontation and brings more challenge and fun to the bodybuilder. Boxing coach Bu Xiangzheng said that boxing is suitable for people of all ages, especially those who want to exercise their bodies and improve their self-protection ability through sports.
However, although boxing has become the "top stream" of the fitness industry in a short period of time, it remains to be seen whether it can become the mainstream fitness program of the general public. Some people who have studied boxing say that as the difficulty of the sport increases, their mental capacity begins to decline, and they eventually choose to give up. Therefore, if boxing wants to gain a long-term foothold in the fitness market, it also needs to continuously improve the professional level of coaches and improve the teaching system.
Third, the Jia Ling effect has triggered a national fitness boom, and the fitness industry has ushered in new opportunities
The success of the movie "Hot and Hot" not only made Jia Ling a national idol, but also ushered in new development opportunities for the fitness industry. With the increasing attention to health and figure, fitness has become a daily lifestyle for more and more people. And Jia Ling's weight loss of 100 pounds has become an inspirational model in the hearts of countless people, inspiring more people's enthusiasm to participate in fitness.
Driven by the Jia Ling effect, the fitness market has shown a vigorous development trend. Major fitness brands have launched preferential activities to attract consumers to participate in fitness activities; Fitness equipment has also become a hot product in the market; Novel and interesting fitness programs such as boxing have attracted much attention. It can be said that the Jia Ling effect not only ushered in new development opportunities for the fitness industry, but also made more people aware of the importance and value of fitness.
4. The future of fitness: innovation, personalization and technology-driven
Looking ahead, the fitness industry will continue to maintain a rapid development trend. With the continuous improvement of people's requirements for health and figure, the fitness industry will continue to innovate and upgrade to meet the diversified needs of consumers.
First of all, innovation will be an important driver in the fitness industry. In addition to traditional gyms and yoga studios, there will be more new and interesting fitness programs in the future, such as outdoor adventures, water sports, etc. These emerging projects will attract more young people to participate in fitness activities and promote the sustainable development of the fitness industry.
Personalized service will become the core competitiveness of the fitness industry. As consumers' needs for fitness become more and more personalized, fitness brands need to provide more accurate and personalized services to meet the needs of consumers. For example, smart devices can be used to monitor consumers' exercise data to provide them with more personalized fitness programs and recommendations.
Finally, technology will become an important support for the fitness industry. With the continuous development of artificial intelligence, big data and other technologies, the fitness industry will achieve more intelligent and efficient operations. For example, through smart devices to achieve remote teaching, fitness courses, etc., to provide consumers with a more convenient and efficient fitness experience.
Fifth, the fitness industry ushered in a new chapter, you and I witnessed together
To sum up, the fitness boom behind "Hot and Hot" not only makes more people aware of the importance and value of fitness, but also brings new development opportunities to the fitness industry. In the future, with the continuous drive of innovation, personalization and technology, the fitness industry will usher in a broader development space and a better future. And we, as consumers and participants, will also witness this new chapter in the fitness industry together.
So, in the face of such a fitness market full of opportunities and challenges, are you willing to join it? Are you also willing to build a healthier and better version of yourself through fitness activities? Let's take action together!