In 2008, the first tea Baidao opened in Chengdu, and now this new tea brand has opened 8,000+ stores across the country.
With the brand positioning of "good tea as the base and fresh manufacturing", the new tea drink of Tea Baidao constantly explores the combination of natural ingredients and Chinese tea in its products, and is favored by consumers because of its good taste and high quality.
According to the report, Tea Baidao is the fastest-growing of the top 10 new tea companies in China, with the highest compound annual growth rate of retail sales from 2020 to 2022.
In August 2023, Chabaidao submitted a listing application to the Hong Kong Stock Exchange.
Boost the number of franchises and drive performance growth
According to the prospectus, the most important income of Tea Baidao is the sale of goods and equipment to franchise stores, and the revenue contribution rate has accounted for more than ninety percent for a long time, and it can be said that since 2020, the reason for the rapid growth of Tea Baidao's revenue is inseparable from the surge of franchisees.
Through a series of online marketing activities, the elite Zongheng Zhengzhou Investment Promotion Operation Center has been successful in the Chabaidao area, and has cooperated with it during the national expansion, through a series of online marketing activities, to guide the brand to more than 1,000 clues from investors across the country to consult and join the cooperation, and these franchisees have provided a boost for the revenue growth and sustained and rapid development of Chabaidao.
How can we bring so many dealer resources?
The aroma of wine is also afraid of deep alleys, and the most fearful thing about opening the door to do business is that no one knows, especially restaurants, must first seek fame, and there is traffic to have business.
The elite investment promotion team believes that the main traffic of new tea brands should be found online
1.The online traffic is even greater, and a Douyin platform has more than 100 million daily lives, plus major platforms such as Weibo and Xiaohongshu, even the remaining effective traffic is considerable.
2.Online traffic is more accurate, according to new technologies, you can find effective traffic more accurately, and attract potential customers to spend in the store through various marketing methods, saving money and effort.
3.The integration of online publicity and sales, online live streaming can not only bring direct sales, but also achieve publicity among Internet celebrity fans, and bring sales and volume at the same time.
Everyone knows that there is traffic online, but they don't know how to convert it.
1.Choose the right platform. The elite Zongheng investment promotion team chooses Douyin, **hao and Xiaohongshu as the main drainage platforms for Chabaidao, supplemented by Weibo, Toutiao, Moments and other platforms with traffic and suitable for catering drainage. Cast a wide net and cast a net in key areas at the same time.
2.Find the account number. The elite vertical and horizontal investment promotion team cooperates with the industry's head accounts to cooperate with Red Meal Network and Wang Tao|Vertical accounts in the catering industry such as catering people, Chai Daguanren chat brand, Wang Bin Restaurant, etc., as well as some big V accounts, use their traffic and influence to promote the tea Baidao brand.
3.Do a good job of content. According to the content that consumers are interested in according to the creative content of different platforms, the elite vertical and horizontal investment team attracts their attention, stimulates consumers' desire to share, produces fission on the online platform, and helps Tea Baidao quickly gain popularity and attract consumers who want it.
At present, online celebrity store exploration is one of the most effective online marketing and promotion methods, and fans are more likely to be interested in store exploration content.
When the elite Zongheng investment promotion team helped Chabaidao to carry out online marketing, it took the online celebrity store visit as the focus of promotion: looking for vertical Internet celebrities in the catering industry with many fans and great influence to create store visit content1Internet celebrities choose to live broadcast in the store to convey the hot scene of tea to fans in real time; 2.Record the material of visiting the store and shoot the store and product**, make it into content that shows the popularity of the store and the high appearance and delicious taste of the product, and publish these contents to different platforms according to the style of different platforms such as Douyin, Dianping, Xiaohongshu, and **hao.
After the release of the content of the store visit, a number of popular models** appeared, which quickly sparked heated discussions.
Once everything is in place, it's a matter of waiting patiently for the results, and that time doesn't have to wait too long.
The online marketing plan of the elite investment promotion team helped the new store of Chabaidao to quickly detonate the enthusiasm of a city, and there was a long queue every time a new store was opened, which improved the popularity and sales of Chabaidao in the target market.
Consumers have a herd mentality, and they are willing to go to consume when they see the overwhelming publicity of tea Baidao on the Internet and the long queues in offline stores.
The elite Zongheng investment promotion team helps stores to hit the list on Dianping, Douyin and other platforms, to be the first on the platform in a short period of time, strengthen brand reputation, and meet the needs of more consumers and bring more sales through online promotional preferential information and marketing activities such as sending coupons.
On March 10, 2023, Chabaidao set a new record for the GMV of the Douyin Life Service brand's special live broadcast, becoming the first tea brand of Douyin Life Service to sell more than 100 million GMV in a single day.
The enthusiasm of consumers infects franchisees, and franchisees are willing to choose tea Baidao.
Franchisees are also the same as consumers, they see the intensively released brand information and store investment model analysis and dismantling content, and it is easy to have an investment interest in the popular tea Baidao on the Internet. Even if the franchisee visits the physical store, he will be impressed by the real sales scene.
There are a large number of industry ** voices and Douyin head V account endorsement, which has enhanced the market popularity of brand ** and investment promotion, and franchisees are naturally willing to choose to cooperate with Chabaidao.
Through a series of online marketing, the elite Zongheng Zhengzhou Investment Operation Center has attracted franchisee resources from all over the country for Chabaidao, and these surge franchisees have driven the rapid growth of revenue.
Rapid growth in revenue and healthy development of the brand
The data shows that the revenue of Tea Baidao has increased from 1080.1 billion yuan, an increase to 4231.7 billion yuan, with a compound annual growth rate of 979%, with a compound annual growth rate of 1013%。The income for the first three months of 2023 is $1246.2 billion yuan, still showing a rapid growth trend, is sprinting to the first echelon of new tea brands.
As the core sales of tea Baidao, with the growth of the number of tea Baidao franchise stores, the sales data will usher in a new outbreak.
The top-level design of the tea Baidao brand provides a good example for the new tea beverage brand, and with the support of multi-dimensional support such as products with sales power and brand image with memory points, the work of the elite Zongheng investment promotion team can be more efficient.
The product is not afraid of rolling, and it is easy to sell for a longer time
The new tea brand is very volatile in terms of products, and Tea Baidao adopts the product strategy of launching classic tea products on a daily basis, and at the same time launching seasonal tea drinks and regional specialty tea drinks according to different seasons and regions, which can not only allow consumers to continue to feel the classic taste, but also give consumers a sense of freshness, so that the brand has always remained attractive to new and old customers.
The panda image has developed a large traffic IP
Chabaidao created the IP image of "Ding Ding Cat" for the brand, and the cute and friendly panda image quickly won the love of consumers and became an important trust symbol of the brand. Peripheral products such as laser bags, USB flash drives, mobile phone cases, and keychains with the theme of Tintin Cat are also popular with consumers, who take them with them and promote the brand.
Self-built ** chain strengthens competitive advantage
In January 2024, Tea Baidao established a high-end tea production company in Fuzhou, mainly for the first beverage base tea of Tea Baidao stores across the country, and the self-built tea ** chain compresses the cost of raw materials and makes the quality of products more controllable, making the Tea Baidao brand more competitive.
The key to the success of the new tea beverage brand is to do a good job in three aspects: 1. Excellent top-level design; 2. Investment promotion and joining in place; 3. Make a single store popular. The elite Zongheng Zhengzhou investment promotion operation center has helped the tea Baidao investment franchise and the popularity of single stores, coupled with the successful top-level design of tea Baidao, so that the brand can develop faster and grow healthier.