AlthoughApplesIn recent years, it has been complained about, but in the context of the continuous decline in sales,ApplesStill able to keep working miracles. For example,ApplesSuccessfully reversed by lowering pricingiphoneThe downward trend in sales, especiallyiphone11The appearance of the makesiphonesales climbed to more than 200 million units again. Even if it isiphone14withiphone15Much criticized,ApplesWe are still able to meet challenges and continue to create miracles. In 2023,ApplesFinally, it won the annual sales championship for the first time in the Chinese market, and the Chinese market has also becomeiphoneThe largest market. This achievement not only highlights the best pairsApplesThe accusations and doubts cannot shake the decision-making of consumers, but at the same time, it also demonstratesApplesSmart in the countryMobile phonesThe market is soaring.
However,ApplesThe results achieved in the Chinese market do not make it complacent, because of ChinaMobile phonesThe brand is inApplesIt was beaten in the last two weeks of the fourth quarter, which had dominated in previous years. This sign givesApplesA resounding slap in the face, which also made people realizeDomestic mobile phonesThe rise of the brand has been rightApplesThere is pressure that cannot be ignored.
ChinaMobile phonesBrands seem to have shifted in their thinking and actions. toXiaomiFor example, they were the first to abandon DXOMARK reviews and focus more on consumers' real-world experiences. This shift is artificialXiaomiPinched a handful of sweat, but actually, in 2023,XiaomiThis approach is justified. Xiaomi Mi 13The launch of the reins has once again sparked such asXiaomi Mi 10Hot sale scenes, at the same timeXiaomi 14The share in the high-end market has also been further increased. In the first week of November 2023,Xiaomi 14And even managed to defeatApples, shownDomestic mobile phonesThe brand is every yearApplesBeat in the middle of the peak sales seasonApplescapacity. That's rightDomestic mobile phonesIt's a huge step forward.
ExceptXiaomiHuaweiof 5GMobile phonesThe return was also promotedDomestic mobile phonesrebound in the domestic market. According to the last two weeks of 2023,HuaweiAppleswithXiaomiofMobile phonesThe gap between shipments is very small, all around 700,000 units, which showsDomestic mobile phonesThe strength of the brand withApplescompetitiveness in the country. HuaweiwithXiaomiBoth the pinching is realizedApplesThe momentum, giveApplesTremendous pressure was exerted and also forcedAppleshad to deal with it by cutting prices in order to stabilize its share of the market.
ApplesFaced fromDomestic mobile phonesThe squeeze and competition had to adopt a price reduction strategy to resist the pressure. During Singles' Day,ApplesAgainstiphone15The price has been reduced by 800 yuan, the old oneiphone13 The price was reduced by about 1,200 yuan. In addition,ApplesIt will also continue the price reduction initiative until December, and will reduce the price aggressively during New Year's Day 2024. This series of initiatives shows that in:Domestic mobile phonesUnder the extrusion,ApplesFacing increasing market competition pressure.
Domestic mobile phonesThe brand's progress is largely due to the Android chip giant Qualcomm stopping its "squeezing toothpaste" strategy. Both the Snapdragon 8G2 and Snapdragon 8G3 have achieved a performance boost of about 30%, compared toApplesThe last three generations of A-series processors have only improved performance by about 10%. At the same time,ApplesThe A17 processor has been criticized for having a heating problem in 2023, which givesApplesof sales caused trouble. In contrast,Domestic mobile phonesperformance withApplesThe gap between them is getting smaller and smaller, and consumers can directly feel this change, and there is no longer a need to compare too many parameters, which is also more in line with the actual effect of word-of-mouth communication. This shrinking of performance as well as the positive spread of word-of-mouth are forDomestic mobile phoneshas played a considerable role in facilitating the rise.
FaceDomestic mobile phonesThe offensive momentum of the brand,ApplesIn addition to the price reduction, there are other tricks and temptations. According to rumors,ApplesPlanned to be launchediphonese4。Looking back at the situation in previous years, once a generationiphoneThe SE series will appear to save sales. If it does come out in 2024iphonese4, that only proves itiphone15The sales volume is indeed not as expected,Domestic mobile phonesThe brand snatched itApplesMore market share.
To sum up, China in 2023Mobile phonesThe market is full of changes and challenges. AlthoughApplesThere was a huge breakthrough in terms of annual sales, but in the last two weeks it was beenDomestic mobile phonesDefeat the caseApplesI also had to face itDomestic mobile phonesTremendous pressure from brands. Domestic mobile phonesThe brand's shift in thinking and performance enhancement make it in the market withApplesis becoming more and more competitive, which also provides more choices for Chinese consumers. From a personal point of view, I thinkDomestic mobile phonesIt is the embodiment of China's scientific and technological strength, and it is also an important step for Chinese brands to enter the international stage. However,ApplesIt is still a strong brand, with abundant resources and a loyal user base, and it is still able to miraculously fight back with innovation and strategy in the face of challenges. ChinaMobile phonesThe market will be more competitive, and consumers will benefit from it and provide more support and affirmation for the rise of Chinese tech brands.