There is a drink brand in Liuzhou, called "Shanshi Yicha", which has about 2 stores. The products are not the same as most chains, and they are health drinks that have been promising in the past two years.
From Chunfeng to Hetian Water Shop, and then to open a prescription, health drinks are also eye-catching surrounded by milk tea and fruit tea.
Shanshi tea applet menu.
What's the difference between Shanshi and tea?
In terms of naming, the happy water for staying up late, skinny tea, fire extinguishing squad, etc., combine the functionality of the product with cognitive interest, which is relatively closer to the language of young people.
In terms of product production, the main focus is a "real material can be seen". After the ingredients are boiled, remove them from the utensils and put them in a cup before sealing the drink. If it must be divided into categories, this is considered handmade.
Shanshi tea applet.
Now comes the point.
Although the demand for ready-made health drinks is huge, the market has not yet been cultivated, the popularity rate is not high, coupled with the cumbersome cooking and boiling, many people will inevitably "raise their noble hands" when pricing, and the ** of 18 yuan is often dissuaded by consumers. The ** price of Shanshi tea is about 10 yuan, which successfully lowers the purchase threshold of the category and paves the way for the popularization of the market.
There is also a problem with health drinks, which are relatively not very good. Lacking the happiness formed by the combination of a large amount of sugar, fat, and carbohydrates, consumers who habitually drink mellow and fragrant milk tea are often difficult to accept when they taste it for the first time. This is also the reason why early light milk tea was not accepted.
Shanshi is a tea product.
But as tastes change, it seems that these are no longer a problem. The key point is how to inform consumers about the characteristics of the product so that they can be mentally prepared before drinking.
In this regard, Shanshi Tea used several tips to give consumers a "shot in the arm".
Inform the product formula to be supported by a professional backgroundThe ingredients are scientifically proportioned, and drinking it every day will not cause a burden on the body.
Inform that the ingredients are all of the same origin as medicine and food。And give priority to the origin of Guangxi, hoping to bring Guangxi's "treasures" to more consumers. Emphasizing its own "locality".
The only ** that informs the product is the amount of sugar addedIt is recommended to choose less ice and three points of sugar. Those who prefer the herbaceous flavor can choose sugar-free, and remind sugar-free drinks that will weaken the taste.
Inform the ingredients that they can be brewed repeatedlyIt can be brewed 2-3 times with warm water below 60 degrees. Let the cost performance of the product be improved again.
There are many more such tips, and interested friends can go to their mini program to study.
Shanshi tea applet.
After talking about health drinks, let's take a look at a brand that makes coconut water.
This brand is in Shanghai, and the product structure can be simply regarded as coconut water + milk cap. Unlike most coconut waters, which emphasize functionality and palatability, this brand called "yee3" outputs a sense of luxury and refinement.
The story of the two brands is here, is it to **Will coconut water and health drinks be popular this year? Yes and not quite.
yee3".
In the categories that have broken through in the industry over the years, brands have generally done two things.
The products that consumers think are expensive will be made affordable as much as possible。This is the case for Hong Kong-style desserts and coffee, as well as for health drinks, such as Shanshi tea.
Make high-awareness products exquisite and fantastic。This is true for national style tea, yogurt, and coconut water, such as yee3.
If you can combine these two things, it will be more perfect.