The Spring Festival of the Year of the Dragon is approaching, and the wanderers who have left their homeland are returning to their hometowns in a mighty way, but a "countercurrent" starts from their hometown and travels south. They are reunited with their children in the south, come to the city where their children are fighting, and embrace the sun and the sea. Shenzhen has become a popular destination for reverse Spring Festival travel and sojourn and health care. Some health care institutions are keenly aware of market dynamics, solve the pain points of insufficient living space for family reunions for the elderly who come to Shenzhen for the New Year, and provide more professional travel and health care services.
Reverse Spring Festival growth, Shenzhen has become a popular destination for the Spring Festival holiday
On January 15, Ctrip released the "2024 Spring Festival Travel Market** Report", which showed that Shenzhen's Spring Festival holiday bookings increased by 754% year-on-year, becoming the fourth most popular destination in China. According to the data of the Shenzhen Railway Department, three days before the Spring Festival in 2024, 103 passengers will arrive and depart from Shenzhen North Railway Station20,000 passengers, of which 65 were sent passengers80,000 passengers, 37 arriving passengers40,000 person-times, a year-on-year increase of 438%。
These people who choose Shenzhen as a destination for the Spring Festival, some are family members visiting relatives, some are visiting tourists, they have different identities and backgrounds, but they all have a common reason, all stemming from the charm of the city. Among them, more and more "new Shenzhen people" have tried to "migratory birds" for the New Year, taking their parents to their side before the peak of the Spring Festival, and even the elders of a large family, to come to the south to reunite and rejoice.
Mr. Sun, from his hometown of Anhui, said that his parents are old, and the weather in his hometown is too cold in winter, so he is easy to get sick, and he is newly married, so he can't favor one over the other, so he wants to take the two old people to Shenzhen for the New Year. Mr. Huang, from his hometown of Jiangsu, together with his brothers and sisters, chose to spend the New Year in Shenzhen in a different place. It is both a tour and a reunion.
Reverse Spring Festival + sojourn for the New Year, from the cold and windy north to the warm spring-like Shenzhen, the direction is different, and the reunion is the same. It does not focus on traditional scenic spots, does not form groups, and focuses more on "living", focusing on health care, and focusing on reunion, which is similar to the current popular citywalk - experiencing the most authentic life texture in the city.
The climate is mild, caring and age-friendly
In November 2023, the research team of the elderly care industry of the Industry Research Institute of Shanghai Jiao Tong University released the "2023 China Migratory Bird Winter Habitat Suitability Index", and Sanya, Haikou, Qionghai, Guangzhou, Zhuhai, Nanning, Liuzhou, Xiamen, Shenzhen, and Jiangmen are the top 10 cities on the list this winter. According to the index report, "Shenzhen has a mild climate, long summers and no winters, abundant sunshine, and an excellent air quality rate of 95% throughout the year." As a city of immigrants, although the population structure of Shenzhen is very young, the local government attaches great importance to building a good health care service system and cultural and entertainment facilities. There are 23 nature reserves in Shenzhen, which not only shine with modern urban characteristics, but also have unique ecological landscapes, exuding an open and inclusive life. It is worth mentioning that the average life expectancy in Shenzhen is as high as 83At the age of 93, he ranked first out of 55 cities. ”
As the report puts it, this is a young city that is "old and well-aged". Even older tourists can feel the city's age-friendliness during a short stay. A few days ago, Shenzhen Airport released a list of "Deeply Loved Silver" services for the elderly, including whole-process love assistance services, free love car services, shuttle services, etc.
Health care institutions have innovated service models and provided Spring Festival sojourn products, which have attracted attention
For many families who invite their families to come to Shenzhen for the New Year, how to live is the first problem. Flooring at home? Staying in a hotel? Staying in a homestay? ......For the elderly, the living environment needs to be considered more: clean air, safety and tranquility, convenient transportation network, and someone who can take care of them.
In Shenzhen, some health care institutions take the Spring Festival as an opportunity to innovate the mode and content of health care services and provide Spring Festival travel products. According to Guo Li, the person in charge of Gao Le Yijia, a health care institution under Shenzhen Expressway, since the product was launched on the market, many customers have come to consult and book.
78-year-old Aunt Sun has two sons, the eldest son is in Shenzhen and the younger son is in Wuhan. This year, the eldest son, Mr. Zhou, added a little grandson, and Mr. Zhou specially took his mother to Shenzhen for the New Year. It is understood that Mr. Zhou has visited Gaole Yijia before, and is very satisfied with the environment in the hospital, "It not only solves the problem of too many people in the family to live, but also allows the mother to get the best care here. ”
In addition to the family reunion guests like Aunt Sun, there are also elderly people who come to live in Shenzhen by themselves. Guoli introduced that Uncle Wang and Aunt Wang in Xi'an, Shaanxi Province, and their daughters are in Australia and will not go home for the Spring Festival this year. The old couple made a travel plan to experience a different Spring Festival in the warm south. "Aunt Wang has always had a wish, to go to the big city with the sea to take a walk, the uncle used to work in the first unit, pay attention to current affairs, and study the economy very much, so the two decided to take advantage of this year, to the Guangdong-Hong Kong-Macao Greater Bay Area, take a walk in Guangzhou, Shenzhen, Hong Kong, Macao, take a look at the prosperity and development of the motherland, and meet the aunt's wish to see the sea in the big city. Guoli said, "Under the introduction of a friend, Uncle Wang contacted us and decided to use this as a starting point for living and recuperating." ”
Guoli said that in order to better serve the families who come to Shenzhen for the Chinese New Year, Gao Le Yijia has specially planned a series of preferential and service programs. For example, for short-term check-in services, customers can freely choose their check-in time according to their own time and plan. The hospital provides healthy meals, recreational activities, and physiotherapy programs such as smokeless moxibustion, medium frequency negative pressure**, warm electric moxibustion**, and intermediate frequency interference electricity**. In addition, the organization will also plan a variety of Spring Festival activities for residents and health people, such as round table Chinese New Year's Eve dinner, cultural performances, New Year garden party, etc., and also cooperate with local tourism organizations to provide customized tourism services during the Spring Festival, so that more families can enjoy the natural scenery and cultural landscape of Shenzhen, experience the customs and customs of Shenzhen, and make this Spring Festival more youthful and warm.