CCTV***On February 4, 2024, the Beijing Winter Olympics will celebrate its second anniversary. **The general secretary pointed out: "The Beijing Winter Olympics and Paralympics have not only material heritage such as venues and facilities, but also cultural and talent heritage, which are valuable assets, which should be fully utilized to make full use of them to become a new driving force for development and maximize the benefits of the Winter Olympics legacy." "Today, we're going to go into these venues and have a look.
Since November 2023, the 2023-2024 ice and snow season has kicked off. There are 18 international ice and snow events held in China and 91 domestic ice and snow events, among which many ice and snow events have been held in Beijing and Zhangjiakou Winter Olympic venues.
Two years have passed, and the Beijing Winter Olympics have long since come to an end, but these venues have never been idle. The National Speed Skating Stadium is also known as the "Ice Ribbon", and at 4 p.m. on January 27, when the reporter came to the "Ice Ribbon", many skaters were already packing up their equipment and preparing to leave, and there were many people who used this last time to enjoy the joy on the ice. A small figure caught the attention of reporters.
According to the family, Li Xuanang learned roller skating in the past, and the Beijing Winter Olympics competition on TV two years ago stimulated Li Xuanang's interest in ice skating, so he changed to speed skating. Now, the "ice and snow seeds" of two years ago have sprouted and grown.
An old man also attracted the attention of reporters, and the calm posture on the ice rink instantly reminded people of the old guns who galloped in Bayi Lake and Shichahai Ice Rink.
The old man's name is Liu Chunqi, 70 years old this year, who lives near the West Railway Station, about 20 kilometers away from the "Ice Ribbon", and it takes nearly an hour to drive. The son gave Liu Chunqi a "Ice Ribbon" skating card, and the family often came to the "Ice Ribbon" to experience the joy of ice.
In July 2022, the "Ice Ribbon" was officially opened to the public, and the "fastest ice" and "mass ice" of the Beijing Winter Olympics began to seamlessly switch, and so far a total of 560,000 tourists and skaters have been received.
After the Beijing Winter Olympics, both the "Ice Ribbon" and the "Water Cube" have paid more attention to the business upgrading of "sports, science and technology, culture", and have introduced high-level professional cooperation teams to hold experience, training and other courses, so that everyone can have different choices according to their own needs.
As a venue for the "Double Olympic Games", the "Water Cube" is constantly being upgraded. After the 2008 Beijing Olympic Games, in order to allow the public to have a better experience, the operating area of the venue was increased from the original 490,000 square meters increased to 770,000 square meters, the Beijing Winter Olympics creatively put forward the "water ice conversion" transformation plan, transformed into the "Ice Cube", after the game, the scientific research team used scientific and technological means to systematically transform the venue and environment to meet the needs of the high-level public. As a legacy of the "Double Olympic Games", it also provides a Chinese plan for the "reuse, comprehensive utilization and sustainable use" of the world's large-scale sports venues.
Wu Nian, Deputy General Manager of the National Aquatics Center: "Since the 2008 Summer Olympics, it has experienced a 13-year post-competition operation stage, and has established a five-in-one venue development pattern of sports events, mass fitness, culture and leisure, exhibition and social welfare. It was once praised by former IOC President Mr. Rogge as 'the most complete, open and most effective Olympic venue'. ”
In the past two years, the three major venues, including the "Bird's Nest", have undertaken high-level sports events, promoted mass fitness under the concept of sharing the results of the Olympic Games, and launched a series of high-quality cultural and leisure activities and public welfare actions to inherit and carry forward the Olympic spirit. The world-class hardware facilities, the operation mechanism of the Winter Olympics standards, and the upgraded experience of smart venues have maximized the benefits of the Winter Olympics legacy.
On 1 February 2023, Beijing released the Beijing 2022 Olympic and Paralympic Winter Games Post-Games Legacy Report and the Beijing 2022 Winter Olympics and Paralympic Winter Games Post-Games Sustainability Report. The report proposes that inheriting and making good use of the legacy of the Winter Olympics will help continue to promote and popularize ice and snow sports and promote high-quality development of cities and regions. In Shougang Park, Shougang Winter Olympic Plaza has been transformed into a garden-style headquarters office park that combines efficient office and natural ecology. The Zhongguancun Science Fiction Industry Innovation Center, which was unveiled in 2022, has more than 80 scientific and technological innovation enterprises settled in. With Shougang Ski Big Air as the coordinate origin, fashionable, high-end and leisure commercial elements are increasingly prosperous, attracting tens of millions of tourists every year. These upgrades are fully in line with the development direction of Beijing as an international science and technology innovation center and an international consumption center city. In Yanqing, the legacy of the Winter Olympics is also being used to create a "new business card" for urban and regional development.
The National Alpine Skiing Center in Yanqing has a total length of 21 kilometers, and ice and snow lovers can experience 14 of them5 km of the longest piste in the country. The reporter saw that on different snow slopes, on the one hand, professional athletes were preparing for the 14th National Winter Games, and on the other hand, ice and snow lovers were enjoying the passion of ice and snow.
Yanqing is one of the most ecologically conserved areas in Beijing. The ancient Great Wall, the World Garden Park left by the 2019 Beijing World Horticultural Exposition, and especially the legacy of the 2022 Beijing Winter Olympics have also provided strong support for Yanqing's cultural tourism development and industrial transformation, attracting more and more tourists to stop in Yanqing. And Yanqing is also taking advantage of the trend and creating a series of cultural and tourism boutiques.
Liu Manli, deputy director of the Culture and Tourism Bureau of Yanqing District, Beijing: "First, there must be cultural boutiques, such as Yanqing's Great Wall culture, ecological culture and Winter Olympics culture, which is the inner soul of Yanqing tourism; Second, there should be high-quality services, such as perfect facilities, beautiful environment, and enthusiastic service, which are the basic support for the development of Yanqing's tourism industry; Third, there should be experiential boutiques, such as special products. ”
In the past two years, as the Beijing Winter Olympics has brought more and more ice and snow traffic, Yanqing has paid more attention to the ice and snow economy and excavated and created high-quality ice and snow tourism projects. Longqing Gorge is a traditional tourist attraction in Yanqing, this year, for the first time in winter, the canyon scenic area was opened, and the number of tourists exceeded the reception capacity of the scenic spot on weekends and holidays.
Ice and snow are also mountains of gold and silver. In the past two years, Yanqing has been seizing the opportunity to make good use of the legacy of the Beijing Winter Olympics, turning "cold resources" into "hot industries", and continuously promoting the construction of the Beijing-Zhangjiakou sports and cultural tourism belt, while Zhangjiakou is also taking advantage of the trend.
In the year of the 2022 Beijing Winter Olympics, the total scale of the national sports industry is 3,300.8 billion yuan, and according to the "14th Five-Year Plan", it will exceed 5 trillion yuan by 2025. A large number of ice and snow industry projects have begun to take root in Zhangjiakou, and the Ice and Snow Sports Equipment Industrial Park has also been recognized as a national demonstration base for new industrialization industry by the Ministry of Industry and Information Technology.
Only by following the trend can we make a difference. In 2022 alone, 139 key projects in Zhangjiakou, such as Chongli Taizicheng Ice and Snow Town and Chicheng Haituo Town Tourist Resort, will be completed and put into operation.
Bai Jing, deputy secretary-general and director of Zhangjiakou City, Hebei Province: "In the past two years, our leading industries have flourished, and the added value of the six major industries of sports, cultural tourism, ice and snow, big data, renewable energy, modern manufacturing and green agriculture and animal husbandry has accounted for more than 52% of GDP. At present, there are 23 projects in Zhangjiakou City that have been put into operation with ice and snow as an industry, with a cumulative output value of 12100 million yuan, initially built to the individual to the venue, light and heavy equipment combination, research and development, manufacturing, sales services, sports experience exhibition full coverage of the ice and snow sports equipment industry chain. ”
According to the data of the e-commerce service platform, since the beginning of winter in the northern region in early November 2023, the number of ski ticket orders** has increased by 209% compared with the same period in 2019, and the number of ski resort ticket bookings nationwide has increased by 147% compared with the same period in 2019. The "cold resources" of ice and snow continue to help the high-quality development of ice and snow sports, culture, equipment manufacturing and other industries, and are constantly transformed into "heat benefits".
In September 2023, during his inspection in Heilongjiang, the general secretary emphasized that it is necessary to vigorously develop characteristic cultural tourism, take the development of ice and snow economy as a new growth point, and promote the development of the whole industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism. Since the successful holding of the Beijing Winter Olympics, the ice and snow economy has not cooled down, but has become hotter and hotter, and is continuing to release dividends. China's "hot" ice and snow economy continues to attract the world's attention.