Beijing News (Chief Reporter Guo Tie) A reporter from the Beijing News learned on February 21 that Royal Dutch FrieslandCampina recently released its 2023 financial report showing that its revenue was 1307.2 billion euros, a year-on-year change of -71％。Among them, the professional nutrition business group performed well, with revenue of 115.5 billion euros, up 35%；Operating profit increased by 35% to 20.7 billion euros. Thanks to the performance of its infant milk powder "Royal Meso" in the ultra-premium category in the Chinese market, FrieslandCampina's business in China has achieved double-digit growth for the fourth consecutive year.
FrieslandCampina has nearly 10,000 farms and nearly 15,000 member dairy farmers in Europe, building a whole industry chain system from farm to fork. At the beginning of 2023, FrieslandCampina's infant milk powders "Royal Meso" and "FrieslandCampina Yuanyue" were registered under the new national standard. According to AC Nielsen data, the market share of "Meso" in the infant formula category rose to fourth. FrieslandCampina CEO Jennifer van took up his new post in June 2023 and his first stop was China. At that time, Fan Yande praised FrieslandCampina's China business and released his confidence in the Chinese market: "The Chinese market is very important to us, and the future development of FrieslandCampina is closely linked to China. ”
Chen Ge, President of FrieslandCampina China, pointed out that in the future, FrieslandCampina China will continue to do a good job in customer and consumer services, channel sinking, and strengthen digital construction to optimize consumers' shopping experience. In October last year, "Meiso Jiaer"** launched a discussion topic on social platforms; Create an immersive ranch offline to interact with young consumers. "Royal Meso Jiaer Wangyue" children's milk powder co-branded Kung Fu Panda. "Meiso Yuanyue" launched a public welfare action to protect the Yellow River, and simultaneously launched a plan for the return of milk powder cans.
Edited by Zhu Fenglan.
Proofread by Wang Xin.