Recently, Enterprise Apps Today was releasedAmazon Seller Statistics 2024。This report covers a number of data such as products, platforms, profits, and common software used by sellers.
We went through the original report and sorted out a number of key questions for you:
Which categories are the most profitable?
Where are the main markets?
What time of year is the best time of the year?
How do sellers advertise?
Don't rush, take your time!
q1
Which categories make the most money?
As of 2022, Beauty & Personal Care (30%), Home & Kitchen (30%), and Clothing, Footwear & Jewelry (27%) are the most profitable product categories for global Amazon sellers. On the other hand, mobile phones and accessories are relatively poor performing categories in the world.
More than half of Amazon sellers price products between $16 and $50 on average, or 58%.
In addition, 51% of sellers sell 10 or fewer products on Amazon, and 35% sell 5 or fewer products on Amazon.
q2
What are the main markets?
As of 2023, the United States, Canada, the United Kingdom, Mexico, and Germany are the top 5 marketplaces for Amazon sellers, accounting for % and 10%, respectively.
q3
Sellers are "casting a wide net"?
In the past year, Amazon sellers have begun to "cast a wide net" to find new growth points on different platforms and regions
In 2023, 52% of Amazon sellers have opened up new e-commerce platforms, a 30% increase compared to last year, while 50% of sellers have opened up new international markets.
In 2023, 61% of sellers who sell on Amazon also sell on other e-commerce platforms, an increase of 58% from 2022.
In 2023, the top three alternative platforms chosen by Amazon sellers are eBay, Shopify, and Walmart.
q4
What are sellers concerned about?
Amazon seller statistics measure most external issues. The most concerned reason was the increase in the cost of goods, which accounted for 46%, followed by market competition (39%) and increased transportation costs (38%).
However, in 2023, sellers say that the main reasons affecting the business are business costs and inflation.
q5
When is the best time to sell?
According to the 2023 Amazon seller statistics, Black Friday is the shopping event with the largest increase in sales for Amazon sellers in the United States. Black Friday shopping events contributed 34% of sales, while other events contributed as follows: Prime Day (17%), Cyber Monday (13%), Thanksgiving (10%), New Year (7%), Prime Early Acepts Sales (6%), and Super Sunday (5%).
q6
Declining traffic? Declining profits?
November 2023, sellamazon.com's total global traffic is 3.05 million, compared to 2.64 million in October 2023. This presents a 1553% positive growth.
In the last 6 months of 2023, sell. from the United States, India, Canada, the United Kingdom, and Mexicoamazon.com traffic is the highest.
Each of the countries mentioned above accesses the platform primarily through mobile devices. Mobile traffic accounts for 75 percent of total traffic39% and desktop traffic accounted for 2461%, 2.2 million and 750,000 devices, respectively.
On Amazon, 68% of sellers say that they can be profitable in less than 1 year after starting their business.
As of 2023, 47% of SMBs and 73% of enterprise Amazon sellers have generated $100,000 and $1 million in lifetime profits, respectively.
In addition, 55% of small and medium-sized businesses and 67% of business sellers generate profit margins of more than 15%.
On average, in 2023, 72% of SMBs and 55% of businesses have monthly sales of $1,000 and $5,000, respectively.
Are your sales up to average? (Heart-piercing).
q7
Advertise in**? How much to cast?
In 2023, Facebook Ads is a popular social** platform for sellers to advertise, with 67% of sellers using the platform. Other social** platforms they use are Instagram ads (49%), Pinterest ads (15%), and TikTok ads (31%).
Brand sellers also attach great importance to influencer marketing, with 12% of businesses hiring influencers to promote their brands on various social ** platforms.
On the other hand, 24% of sellers use personal or branded social ** accounts to advertise products.
In 2023, about 70% of Amazon sellers spend less than $2,500 on advertising.
On the other hand, only 1% of sellers spend between $50,000 and $100,000, but about 32% spend between $2,500 and $50,000.
q8
fba or fbm？
Most sellers (86%) prefer Amazon's FBA (Fulfillment by Amazon) approach, where sellers send products to Amazon's warehouse beforehand, and once the order is placed, Amazon takes care of the rest.
On the other hand, 37% of sellers use the FBM (Fulfillment by Merchant) method, which is the opposite of FBA.