Recently, Xiaomi Auto held a high-profile meeting in Shanghai, officially announcing its determination to face losses in the next five years, and elaborating on its strategic plan in the field of new energy vehicles.
This new business area is a major decision for Xiaomi Group to officially set sail in March 2023. The first masterpiece to be unveiled is the highly anticipated Xiaomi SU7, which is scheduled to officially debut in the market in the second half of 2024. The four versions are rear-wheel drive standard, 4WD MAX, 4WD Ultra and 4WD Ultra Sport, providing consumers with more choices.
The Xiaomi Su7 is a new electric vehicle platform, equipped with a 150kWh solid-state battery, with a maximum range of up to 800 km, while supporting 800V wireless charging technology. In terms of configuration, it is equipped with a variety of sensors such as lidar, millimeter-wave radar, high-definition camera, etc., and is equipped with MIUI on-board system to achieve seamless connection with smart devices such as Xiaomi mobile phones, Xiaomi TVs, and Xiaomi bracelets.
It is reported that Xiaomi Auto has set up a number of R&D centers in Shanghai, Beijing, Nanjing, Shenzhen and other places, bringing together more than 3,000 R&D team members from Tesla, BMW, Audi, Huawei and other well-known enterprises. However, due to the large-scale "poaching" operation, it has attracted widespread attention in the industry.
Xiaomi Auto will usher in huge market challenges and arduous pressure in the future. Standing out in the highly competitive market, constantly innovating to adapt to user needs and technological changes, and finding a balance between cost and benefit will be a difficult problem for Xiaomi Auto to solve. Although the future is full of uncertainties, Xiaomi cars are also full of hope and possibility.