[Introduction: With the rapid development of the new energy vehicle industry in recent years, its penetration rate has been rising. In most people's inherent cognition, new energy vehicles have always been exclusive to first- and second-tier cities, but with policy guidance and preferential activities of various car companies, green cars have begun to appear frequently in third- and fourth-tier cities and even towns. Nowadays, new energy models have accelerated their entry into the township market, and various car companies have also begun to lay out the new energy sinking market. 】
Written by |Cai Jialun, editor|Grass.
Different from the stereotype of towns and villages in the past, the consumption power of more and more young people in small towns is not lower than that of white-collar workers in Beijing, Shanghai, Guangzhou and Shenzhen. New energy vehicles are gradually becoming the preferred choice of many young people in small towns who are not burdened by mortgages.
Nowadays, the technology of new energy vehicles has become mature, and the infrastructure related to new energy vehicles has gradually improved in counties and towns, and new energy vehicles are no longer exclusive to first- and second-tier cities. For example, in Dingxing County, Baoding, green cars are not a minority on the streets, especially online car-hailing is almost all new energy, although there are local consumers who still have a skeptical attitude towards new energy vehicles, but most young consumers are still willing to choose a new energy model with high configuration and convenient travel.
In recent years, new energy models have rapidly penetrated into the county and townships, the main reason is that the larger preferential treatment, as the war between new energy vehicle companies intensifies, more and more consumers find that the original prohibitive new energy models have been reduced in price a lot, and at the same time, under the country's preferential subsidy policy, new energy models quickly achieve market sinking.
Before and after the Spring Festival, major car companies have launched many first-class activities, whether it is high-end new energy brands Tesla, Wenjie, or people-friendly brands BYD and Wuling, they have all played a heart-warming price list. Not long ago, BYD released the ** model Qin plus Glory Edition with 7980,000 ** completely broke through the defense line of many new energy vehicle companies, for the residents of counties and towns, a cheaper than the same level of fuel vehicles of the new energy model is indeed a very cost-effective choice. The cost of new energy vehicles is also relatively low, which is one of the important reasons why many township consumers choose them. "Usually there are very few cases of going out, most of the time it is still in the county, and the charging fee for a month is less than 100 yuan. Xiao Zhang, who bought a BYD Dolphin, is quite satisfied with his choice. In the county, frequent travel but do not require too high battery life, and new energy with low car cost has become the best choice.
It is worth noting that in most counties, new car-making forces such as "Wei Xiaoli" and Leap are not common, and most new energy models are the products of familiar traditional car companies such as BYD, Aion and Wuling. For some young people in small towns, although their ideas are very avant-garde and trendy, and they are willing to try new things, they are also more willing to believe in the products of big manufacturers, and they still have a wait-and-see attitude towards the new forces of car manufacturing. "After all, many new forces have fallen in the past two years, and brands such as BYD and Tesla are more reliable. This is the opinion of a young car owner who has just bought a BYD Qin.
New energy models below 100,000 yuan have become the first choice of most county residents, and a Wuling Hongguang MINI EV has become the local sales champion in the past two years, and its entry-level model only needs more than 30,000 yuan after the ** discount, and the down payment is less than 10,000 yuan to be able to drive, and it has become a means of transportation for many people for a while. Practicality and economy are the primary criteria for most middle-aged consumer groups in choosing new energy models, but young people in small towns are more interested in the brand effect and parameter configuration of new energy models, among which 31-year-old Xiao Liu chose the latter between Tesla and BMW ix3, "I still prefer first-line luxury brands, and the intelligence of BMW ix3 is not weaker than Tesla." Xiao Liu also became an admirer of new energy models after experiencing trams, and he also persuaded friends who bought cars around him to choose new energy models.
However, in the counties and towns, the promotion of new energy vehicles still faces a big problem, that is, the infrastructure needs to be vigorously improved. The number of charging piles in first- and second-tier cities is still relatively large, although there will be queuing problems during peak periods, but the charging infrastructure in residential gathering places is relatively perfect, and there are not too many fast charging piles in counties and towns.
Many car companies have begun to lay out charging networks in the sinking market, and NIO plans to install battery swap stations in the county this year, covering most areas in China. At present, there are few direct stores and experience stores of new energy vehicles in the county, and most consumers in the county and towns can only learn about the new car through live webcasting, but local dealers are not as ubiquitous as fuel vehicles, and the consumer experience still needs to be improved.
Comments. Consumers in the county have long ceased to hold the old concept of consumption, they are more willing to try new things and new products, the consumption power of young people in small towns with less pressure on life should not be underestimated, so the sinking of new energy vehicle companies is an inevitable trend, and now more and more car companies are beginning to get involved in the first war, it can be said that at the moment of the decisive battle, with a large number of new energy vehicles further reducing prices, I believe that the county will also be the new main market for new energy models.
This article is the original of "Heyan Reading Cars", and it is not allowed to be unauthorized **).