With the increasing competition in the game market, the value of IP (intellectual property) has gradually been highly valued by manufacturers. In order to fully tap and utilize the potential of IP, many new projects have begun to focus on IP in the early stage of game development. Among the many classic games, "Fantasy Journey to the West" is undoubtedly a representative and special case. It not only originates from China's Journey to the West culture, but also develops its own unique story and player group in the inheritance.
Such stories continue to be written in the world of Fantasy Journey to the West. Not long ago, the multi-terminal products of Fantasy Journey to the West celebrated together, and the carnival live broadcast event called "Surprise Treasure Night" was grandly opened. This is an audio-visual feast, but also an emotional collision and exchange.
On the stage of the live broadcast, singer Miriam Yang brought the popular song "Pursuit for Love". When the familiar melody sounds, the hearts of countless fantasy players are deeply touched, as if they have returned to those good times that accompanied the game. Immediately afterwards, Dai Quan's "Joyful Youth" pushed the atmosphere to a climax, with passionate melodies and affectionate singing, all showing the enthusiasm and youth of dreamy western players.
What's even more surprising is that in front of the world-famous cultural landmark of Juyongguan Great Wall, a performance of flying messages was staged. This is not only a tribute to traditional Chinese culture, but also a vivid embodiment of the emotional connection between Fantasy Westward Journey and players. The words that were released were like the voices of fantasy players, floating and echoing over the Great Wall.
In addition, the event also specially arranged traditional cultural performances with the theme of intangible cultural heritage "iron flower" and shadow puppetry. These performances are unique in form and rich in connotation, showing the charm of traditional Chinese culture to the fullest. The perfect combination of national quintessence and dance not only feasted the eyes of the audience, but also sparked a heated discussion on the topic of traditional culture among fantasy players and netizens.
The success of "Fantasy Journey to the West" also benefits from its multi-terminal product strategy. Since the open beta of the PC game in 2003, the game has gradually formed a complete product matrix covering the client, mobile and web H5. When it comes to "Fantasy Journey to the West", I have to mention its computer version. This game can be called the leader of online games in Chinese mainland, once set a brilliant record for the number of people at the same time, and still maintains a strong vitality. The PC version not only continues to innovate in terms of content and gameplay, bringing players a rich and diverse game experience, but also actively explores the field of MMO e-sports in recent years, and continues to expand the boundaries of the game ecology through cultural and tourism linkage that is deeply integrated with game content.
It is worth mentioning that while maintaining the vitality of the game, the PC version of "Fantasy Journey to the West" also pays attention to the integration with excellent social and cultural trends. This kind of integration not only injects new connotation and soul into the game, but also allows players to feel a broader and deeper cultural heritage while enjoying the fun of the game. It is this unremitting pursuit of game quality and cultural connotation that makes the PC version of "Fantasy Westward Journey" stand out in the fiercely competitive online game market and become a leader among classic IPs.
In terms of mobile and web H5, "Fantasy Journey to the West" also showed strong market competitiveness. Mobile products have won the love of a large number of players with their convenient operation and rich social interaction; The web H5 product has attracted more users' attention with its light and casual characteristics. The products of these different ports have their own characteristics, but they complement each other, and together they form a solid foundation for the super IP of "Fantasy Journey to the West".
The success of Fantasy Journey to the West is not accidental, but the perfect combination of its high-quality game content and careful operation strategy. Among the many games, it is indeed rare to be able to achieve all-round development like Fantasy Journey to the West and obtain continuous market recognition. The reason behind this lies not only in the high quality of the game itself, but also in the in-depth understanding and long-term maintenance of player relationships by the operation team.
The Fantasy Westward Journey team knows that a successful IP is inseparable from the long-term support of players. As a result, they have been actively engaging with players over the years, strengthening their brand perception and strengthening their emotional connection with them through a variety of well-planned activities, such as the "Dream Life" project, the offline "Youth Festival", and the annual carnival live broadcast ceremony. These activities not only enhance players' sense of participation and belonging, but also make Fantasy Westward Journey a vibrant and cohesive game community.
In terms of emotional marketing, Fantasy Journey to the West has also done just right. Through a series of warm activities and programs, such as collecting player messages, making blessings**, inviting the original spokesperson to return to the performance, etc., players can deeply feel the cherishment and sincerity of the operation team. These measures not only evoke good memories for players, but also make Fantasy Journey to the West a game world full of emotional resonance.
In addition, Fantasy Westward Journey also actively carries out content cooperation involving a number of social issues, from advocating national sportsmanship to presenting the grand view of traditional Chinese culture, constantly bringing positive energy and positive values to players. This kind of content design that is deeply rooted in the hearts of the people makes Fantasy Journey to the West not only a game, but also a spiritual force that accompanies the growth of players.
As a classic IP, Fantasy Westward Journey not only continues to innovate in terms of game content and form, but also makes great efforts to maintain player relationships. This all-round dedication and efforts have enabled Fantasy Westward Journey to stand out in the highly competitive market and become a brand that has lasted for a long time.
In the current gaming market, many products are facing the problem of slowing growth and ineffective involution. However, Fantasy Journey to the West has been able to win lasting recognition from the market and players with its profound cultural heritage and continuous innovation. This not only reflects the professionalism and operational ability of the Fantasy Westward Journey team, but also highlights the unique charm and great potential of traditional culture in the game field.
Looking forward to the future, we are full of expectations for the development of Fantasy Westward Journey. I believe that this classic IP will continue to bring surprises and joy to players, and will also bring more inspiration and thinking to the industry. The successful experience of Fantasy Journey to the West will undoubtedly provide valuable reference for the development and operation of other game products. It is expected that Fantasy Journey to the West will be able to move towards a more long-term and "dreamy" future in the future, and continue to write its legendary story.