In the United States, the most popular are always sports stars, especially those in football, baseball and basketball. The 2024 Super Bowl Halftime Show features Kid Arthur as a guest performer, and his live performance impresses. As a 45-year-old veteran, Usher showed a steady performance style, working in harmony with the dancers, and his crystalline voice was impeccable, with no signs of inflection at all. At the same time, Usher is also the enlightener of Justin Bieber.
Arthur Boy has always been a hard-working, down-to-earth and steady artist, both in singing and dancing skills have reached a very high level. His talent and stellar performance put him in the spotlight of this all-American halftime show. Some people compare his performance with Fei Yuqing's singing of "A Cut of Plums" in the Spring Festival Gala, which shows its great influence.
And on February 14, 2024, Nielsen announced the final ratings and viewership of Super Bowl 58, setting a record for the highest ratings in the history of American television. Advertisers are extremely satisfied with this kind of data, because good data means that the advertising performance will be better!
However, Michael Jackson's nephew questioned this statistic: Michael Jackson's performance attracted 133.4 billion people**, more than usher's 1There are more than 2.3 billion people, why are the ratings not high? In fact, although Michael Jackson's performance attracted so many viewers, the ratings of the subsequent games were not high, and the overall data was only 90.99 million after averaging. Michael Jackson's commercial value of the Super Bowl is indispensable, and his halftime performance has made the Super Bowl a sweet spot.
Michael Jackson is known as a legend in the world of pop and dance, and his influence is unmatched, even Bruno Mars and Eminem dare not compare to him. As a fan of Michael Jackson, Usher also paid tribute to him in this performance.
It's worth mentioning that Michael Jackson's halftime show organizers paid him, but he donated the money! Moreover, the screen was completely black and there were no ads during his performance, which means that he made tens of millions of dollars less with a few minutes less advertising time!
Every year, the singers who participate in the Super Bowl are very desperate, they show their talents, but they often don't take money and stick upside down. The Super Bowl will provide a $15 million stage for star teams, but the average singer will invest extra money to improve the performance. For example, Weekend Bonsai spent more than $7 million to upgrade the stage, only to run into radio problems, and he fired the entire radio team afterwards. The sound effect of the black-eyed peas that year was also super poor, and the voice that sang was particularly small, because the sound control staff made too many mistakes.
In addition, Beyoncé, Sister Fruit, Lady Gaga, Shakira, etc., have all put in a lot of effort for the Super Bowl performance. It is worth mentioning that Beyoncé shows confidence and wild beauty no matter what kind of clothing she wears! And Michael Jackson's classic performance was the first black artist to showcase their talent in the Super Bowl.
At the 2025 Super Bowl halftime show, which superstar are you most looking forward to performing? The wonderful performances of the Super Bowl over the years have always left a deep impression on the audience, so let's wait and see!
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