February 28, 2024Apple officially announced the cancellation of the electric car projectThe team moved to generative AI, a news that sent a huge stir through both the automotive and tech worlds.
As soon as the news was announced, bigwigs from all walks of life paid tribute.
Rushing to the top isTesla CEO Elon Musk, I also tweeted it for the first time, and accompanied it"Salute" and "light a cigarette".memes in response.
Li Auto CEO Li Xiang expressed his views on Apple's abandonment of car manufacturing and focusing on artificial intelligence, which he believes is an absolutely correct strategic choice.
Xiaomi Rebus also posted on his Weibo account: Very shocked. As a rice fan, I hope Rebus can insist, it is precisely because of your participation that the battle of the entire new energy electric vehicle is becoming more and more intense. Come on Lei, come on Xiaomi!
Good bye! Apple Car! Ten years of paying, say cancel if you cancel, enough courage! Apple's car-building plan dates back to 2014, and it's been exactly ten years since then! In the past ten years, Apple has poached a lot of technical experts from Tesla and major traditional car manufacturers, and has done a lot of research and development work
In 2014: Apple was approved by CEO Tim Cook to launch a car-building project called Project Titan. This project is made up of a core team with the DNA of "Silicon Valley + Auto Industry", which is made up of Apple fromGoogle, Mercedes, Teslaand other elite composition poached by the company.
2015-2017: During this time, Apple secretly carried out a lot of research and development work, including autonomous driving technology, battery technology, vehicle design, etc. However, the progress of the project was not all smooth sailing, and the frequent changes in team leadership and strategy brought considerable challenges to the progress of the project.
In 2018: Apple's ambitions in the car space are beginning to emerge, and the company has submitted an application to a California vehicle manufacturer to produce self-driving cars. However, as the project progressed, the technical challenges and market risks faced by Apple were gradually exposed.
In 2019: Apple has suffered a setback in the field of car manufacturing, ** it is reported that Apple has significantly reduced the size of its car manufacturing team and shifted the focus of the project to the research and development of autonomous driving technology. At the same time, Apple has also begun to seek cooperation with traditional automakers to promote the implementation of its car-building plans.
2020-2023: During this time, Apple continued to advance its car-building plans, but slowly. The company is constantly adjusting its project strategy and direction, trying to find the most suitable path for itself. However, with the intensification of market competition and the improvement of technological thresholds, Apple is facing increasing pressure.
February 2024: According to well-known technology journalist Mark Gurman, Apple has decided internally to terminate the car-building program "Titan". Apple's chief operating officer, Jeff Williams, and Kevin Lynch, Apple's vice president in charge of the car's manufacturing program, made the decision together. Some of the employees in the car manufacturing project team will be transferred to the machine learning and AI department to move to generative AI projects. The decision came as a surprise to the nearly 2,000 employees involved in the project.
**10,000 Fans Incentive Plan