Since the Lynk & Co 07EM-P winter test**, it has aroused heated discussions among netizens because of the newly designed appearance style.
Some people think it's like a plug-in hybrid version of the 007, and some people think the wheels are too small; For a new car that has not yet been officially released, this discussion is very good, and it also exposes a common problem in the new energy vehicle market: even if you are no longer worried about the market, you have fallen into a strange circle of "fuel face".
Recently, Lynk & Co officially disclosed a high-definition picture of the details of the new car, and the "07" type ID photo exposed Lynk & Co's ambitions.
Why doesn't the tram have its own "out of the loop" design?
Addition is easy to do, subtraction is difficult to do, this is our consensus. The transformation of the energy form of the car from oil to electricity, while simplifying a large number of parts, technological innovation has also entered a plateau, just like preparing the Chinese New Year's Eve dinner in the past, there are multiple cooking utensils to synchronize the output, now there is only one gas stove, so the phenomenon of serious homogenization of trams is not difficult to understand.
But there have to be brands that stand up to challenge the differences and find their own identity. As a brand rooted in user thinking and constantly linking to global positioning, Lynk & Co has implanted popular elements into the design of 07EM-P, such as large slip-backs, split headlights, grilleless design, etc., but to "get out of the circle", you have to spend time and make details.
The lines of the cornices and arches break the convention
In 07em-p, we can see a lot of unconventional settings. The front grille, which is different from ordinary trams, is combined with the bottom profile trim to form an upturned "smile" front line; The length of the car is 4827mm and the wheelbase of 2843mm fully demonstrates the standard of B-class cars, while not pulling the L113 too long or too short, balancing the conflict between the interior space and the exterior styling;
Another feature is the 07EM-P's C-pillar. When the Ministry of Industry and Information Technology released the real picture, everyone's ** picture was also biased towards the big slip back of the Lynk & Co concept car, and the details of the real car made the C-pillar corner of 07EM-P more "classic", upturned but not through the tail, imitating the shark fin at the same time, adding ingenuity to practical functions, in fact, it is similar to the "Huo's corner" logo.
As a new energy vehicle, it is necessary to be bold and innovative in design, and walk in the forefront of the times in scientific and technological configuration, in order to meet the standard of "remembering" by consumers.