In 2015,HuaweiandXiaomiBecome ChinaMobile phonesThe two giants of the market, among themHuaweiWith its high-end technology and quality, it has gradually risen in the domestic market, with a share of up to 40%, and once became ChinaGreater ChinaThe best-selling high-end in the regionMobile phonesBrand. WhileApplesFaced with the dilemma of declining sales, many consumers chose insteadHuaweiwithXiaomi。The data at the time showed thatApplesIn the Chinese market, revenue has even fallen below 15%.
However,Appleshas never given up on the Chinese market, but has taken the opportunity to seize a partHuaweiand other manufacturers to withdraw market share. Starting in 2021,ApplesThe proportion of revenue in China has gradually increased, and has remained stable at about 18% for three consecutive years. But in the most recent quarterly report,Applesin ChinaGreater ChinaRevenue in the region declined, down 129%, equivalent to 22 billion yuan. This is since FY2020,Applesin ChinaGreater ChinaOne of the weakest quarters in the region will beApplesThe proportion of revenue in China fell to 1741%, which is also the lowest value in recent years.
This timeApplesThe decline in revenue in the Chinese market is partly due to thisHuaweiofHuaweiMate60 series as wellXiaomiofXiaomiThe rise of 14. The data shows thatHuaweisales increased by 793%, more than 5 million units soldMobile phonesWhileXiaomisales increased by 384%, more than 3 million units soldMobile phones。These are high-quality, cost-effectiveMobile phonesThe product is directly related toApplesiphone15 competition, which attracted the attention of consumers, further affectedApplessales volume and revenue. WhileApplesiphoneThe price reduction of 15 also led to a further decline in its sales and revenue.
ApplesCEO Tim Cook forApplesHe expressed dissatisfaction with the decline in the Chinese market and defended himself by saying that the quarter was only 13 weeks, one week less than the 14 weeks in the same period last year, so revenue would be lower. In addition, the appreciation of the US dollar against the yuan has also causedApplesDeclining revenues in the Chinese market. Cook also said that the top 6 bestsellers in China's urban areasSmartphonesmodel,Applesoccupies 4 models, which showsApplesIt is still very popular with consumers in China.
However, many netizens did not agree with Cook's explanation, believing that he was unwilling to face the facts. They believe, along withHuaweiXiaomiand other brands continue to rise and they have launched high-quality, cost-effectiveMobile phonesProduct competition,ApplesThere will be greater market pressure, and the competition in the Chinese market will become more intense.
In stark contrast to the decline in revenue in the Chinese market,ApplesRevenue in all other regions increased year-over-year. The data shows that both in Europe and in the Americas, Japan and the rest of Asia-Pacific,Apples's revenue has shown a steady growth trend. This indicatesApplesThe performance in the international market remains strong, which can offset the negative impact of the decline in the Chinese market.
In the European market,ApplesIn the fourth quarter of 2023, revenue increased by 38%。This is mainly due to**iphoneThe hot sales as well as the consumer pairsApplesThe continued favor of the product. In the American market,Apples's revenue increased by 71%, which is due to:iphone15 high sales volume in the U.S. market and othersApplesThe performance of the product is outstanding.
In the Japanese market,Apples's revenue increased by 15% year-over-year2%。In this increasingly competitive market,ApplesWith its excellent quality and attractive design, it has won the favor of consumers. In the rest of Asia Pacific,Apples's revenue increased by 8 percent year-over-year6%, thanks to the pairApplesThere is a strong demand for the product and a high level of recognition for its brand.
Despite in the Chinese marketApples's revenue declined, howeverApplesThe rest of the world remains strong, with growth in the international market compensating for the lack of a Chinese market. However,ApplesStill facing the challenge of coming fromHuaweiXiaomiand other brands, especially in China, the world's largestSmartphoneson the market,ApplesIt is necessary to continuously innovate and improve the performance and user experience of products in order to achieve a larger market share in the fierce competition.
For Chinese consumers, they have more options and can choose the right one according to their needs and budgetMobile phonesMake and model. At the same time, as consumers, we are buyingMobile phonesIt should be considered from multiple perspectives such as overall performance, quality and cost performance, not just the pursuit of a brand's fame or cool appearance. Only in this way can we better meet our own needs and enjoy a better user experience.
withTechnologyof continuous progress and development,SmartphonesThe market will become more diversified and competitive. Consumers should learn to consume rationally, not blindly pursue brands and trends, and choose the right products according to their actual needs. And forMobile phonesBrands and manufacturers need to continuously innovate and improve product performance and user experience to meet the needs of consumers and win the competitive advantage in the market.
futureSmartphonesThe market will be more exciting and intense, and I hope that every consumer can find the most suitable for themselves through rational consumption and choiceMobile phonesproducts, enjoyedTechnologyConvenience and fun.