February 16 is the expiration date of the VISION PRO trial period. Recently, Apple's first headset, which was described as "tomorrow's technology" by Apple CEO Tim Cook, has been complained about, and some users have chosen to return it when the trial period is approaching.
At the end of the 14-day trial period, Vision Pro was subjected to a large number of returns
On February 2, local time, Apple officially launched the $3,500 mixed reality headset Vision Pro in the United States, which is the first new product category released by the company since the launch of the Apple Watch in 2015.
According to Apple's official purchase policy, buyers who receive the goods on February 2 have a total of 14 days to experience it. In other words, you can return it unconditionally until February 16.
After nearly half a month of experience, the excitement of buyers who rushed to buy Vision Pro has passed. On major social platforms, more and more voices of "complaining" have emerged, and even many users have chosen to return their products.
This is in stark contrast to the popularity of the Vision Pro at the beginning of its release. Soon after the pre-orders began, the shipping dates for many orders were already delayed until March, and Apple's offline stores were almost sold out. According to the latest information from market research agency Statista, the sales of Vision Pro headsets have approached the 200,000 mark.
Slots: bulky, uncomfortable to carry
So, what are the slots that prompt users to "return"? Judging by the feedback on social platforms, discomfort is one of the main reasons for returns. Many users have reported that the device causes visual fatigue and redness and swelling of the eyes. Some users have also reported that wearing this device can cause headaches and motion sickness. Plus, the $3,500 device is still criticized for its bulky design.
On the other hand, the visual quality is also a major issue mentioned by users. Some users mentioned that the Vision Pro does not perform well when it comes to having a clear view of their surroundings, and that image quality remains rough even in good light.
In addition, some users believe that Vision Pro doesn't offer enough unique experiences to justify its high price. One user mentioned that it is very difficult to multitask between windows of the device, "Vision Pro does not support multiple file types at all. ”
And, despite the fact that Apple has built more than 600 new apps, there are still users who believe that "there aren't enough diverse experiences and diverse content right now to guarantee about two hours of using it every week." ”
Zuckerberg compared it to its own products
As one of Apple's opponents in the field of headsets, Meta CEO Zuckerberg even released a paragraph about 3 minutes and 30 seconds long** to make a "review" of Vision Pro, openly comparing Vision Pro with his own Quest 3.
In **, Zuckerberg explains his hands-on experience with the $3,500 Apple Vision Pro. "Apple's screen does have a higher resolution, which is really good, but I'm amazed that they have to make a lot of trade-offs in terms of the quality of the device, comfort, ergonomics, and the display and other aspects to get there. He mentioned.
For him, the $500 Quest 3 is undoubtedly a better "deal", after all, the Vision Pro is 7 times better than the Quest 3. Obviously, Zuckerberg's purpose in releasing this ** is to promote his own products. However, it also shows the growing competition between Apple and Meta.
So far, Meta has taken a low-cost strategy, while Apple has focused on sharper screens, more powerful processors, and higher-end materials.
At the moment, Apple has not responded to Zuckerberg's comments.
China will be available soon
So far, Netflix, YouTube and Spotify, three of the world's most popular streaming** services, have said they won't launch Vision OS software or make their iPad apps run on Vision Pro.
From the perspective of the industry, the use of Vision Pro among overseas consumers will affect the pre-sale of the product in China. Recently, some **chain people claimed that Apple's Vision Pro will be launched in China as early as April, "no later than May". *The chain also said that Vision Pro's "Ministry of Industry and Information Technology's registration process is nearing completion." The first batch of sales in China will be relatively tight."
However, when asked in early February when the Vision Pro would be available in China, Cook responded: "Not sure when, but soon." ”
The enthusiasm of content manufacturers is ignited
Some netizens also said that Apple's Apple Vision Pro's perspective experience is among the best among all current mixed reality devices. "The perspective latency of the HTC Vive XR Elite, Meta Quest 3, and Meta Quest Pro is roughly 35-40 ms, compared to 11 ms for the Apple Vision Pro. ”
Although Vision Pro has been criticized by some users during the trial period, some institutions still give high sales expectations. In a recent report, Statista estimated that the Vision Pro headset will ship 350,000 units in its first year on the market and reach 1.48 million units in its second year.
Moreover, the virtual reality track is still seen as the next outlet for consumer electronics. During the Galaxy S23 launch event, Samsung revealed that it is working with Google and Qualcomm to develop XR products. Samsung is reported to have created an independent team called "Immersive Team" to develop its first XR headset.
Industry speculation that Samsung may be worried about falling behind in the competition with Apple, so it plans to accelerate the launch of its headsets. It is reported that Samsung's XR headset is expected to be released in the second half of this year together with its mobile phone products.
It is worth noting that in the past, limited by the performance of the device and the number of terminal active users, the layout of content manufacturers was not enthusiastic, and the number of XR content applications was small, and it was limited to entertainment scenarios such as film and television, games, etc. With the entry of terminal giants one after another, the enthusiasm of content manufacturers seems to have been ignited.
CITIC ** judged that in the future, in terms of B-end applications, in the short term, it will look at the high-definition and 3D of mature 2D plane applications; In the medium term, productivity tools developed for spatial vision and spatial interaction characteristics, such as medical teaching operations, industrial product design, etc., may emerge. Long-term focus on virtual work and teaching scenarios. In terms of C-end applications, games, ** and social networking are expected to become the first tracks for the C-end application ecology.
In terms of A-share listed companies, according to incomplete statistics, as of January 16, 36 of the listed companies had their business scope involved in the research and development of VR MR content production and equipment. Among them, companies including Tianyu Digital, Fengyuzhu, Silk Road Vision, Jiachuang Video, and Alto Electronics have either applied for Vision Pro development machines or started Vision Pro content production and development.
Data Bridge estimates that the global VR content creation market will be worth 2,426 by 20308.8 billion US dollars, with a compound annual growth rate of 47%.
Xiaoxiang Morning News integrates China's ** newspaper, Sina hot spots, Weibo, etc.
Breaking news and rights protection channel: the application market **"Chen**" client, search for "help" and go directly to the "Chenyi Help" platform with one click; Or call **0731-85571188. Special 19176699651 for government and enterprise content services.