Converse is an American footwear and apparel manufacturing company founded in 1908 and headquartered in Boston, Massachusetts, United States. They are known for their signature espadrilles.
Converse was the first to produce rubber shoes and other rubber products. Later, after a rebranding, it was changed to the production of sports shoes, and at that time, Converse gave the name of the shoes all stars in order to convince the basketball team that they were the best shoes to play.
Converse's signature product is the Chuck Taylor All Star canvas shoe, a high-top shoe known for its simple, classic design and durability. Originally designed for the sport of basketball, the shoe has since become a fashion icon in pop culture and is loved by a variety of people.
Chuck Taylor, an early basketball player in the name of the shoe, came to Converse headquarters in 1921 to complain about a foot injury while playing in Converse shoes, so he was hired as a sales representative for Converse and improved the design of the shoe. Since then, the shoe has been named after him and has become a representative product of Converse.
During his time as a sales representative, Chuck Taylor was anything but negative. He drove all over the country and promoted it so aggressively that when basketball was included in the Olympic program in 1936, the U.S. team wore Converse.
Converse's Chuck Taylor All Star shoes have left a deep mark on pop culture, becoming a symbol of rock 'n' roll, street culture, and fashion. Many a** families, athletes, and artists love to wear this shoe, making it a global fashion phenomenon.
As times changed, Converse's operations hit a bottleneck and finally declared bankruptcy in 2001. But in 2003, Converse was rescued by rival Nike, which bought the Converse brand, allowing Converse to remain independent and maintain its unique brand identity.