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Recently, Mercedes-Benz Group AG (hereinafter referred to as "Mercedes-Benz") released its 2023 annual performance report. The report shows that as one of the first-tier luxury brands, Mercedes-Benz's performance in 2023 is still very stable, achieving slight growth.
According to the data, Mercedes-Benz's total revenue in the global auto market in 2023 will be 1532$1.8 billion, an increase of 21 percent, while EBIT for the full year 2023 reached around 19.7 billion euros. Among them, Mercedes-Benz's net profit in 2023 will be 1453.1 billion euros, down 19%。
Despite a slight decline in Mercedes-Benz's net profit, Mercedes-Benz's free cash flow in the industrial business reached 11.3 billion euros, up 39% year-on-year, and net liquidity in the industrial business increased to 31.7 billion euros, up 19% year-on-year. In this regard, Ola K Lenius, chairman of the board of directors of Mercedes-Benz, said that in 2023, Mercedes-Benz will continue to promote corporate transformation, carry out cutting-edge innovation in the field of electrification and digitalization, and at the same time expand the scale of electric vehicles and achieve solid financial performance.
In terms of product sales, Mercedes-Benz's cumulative sales in the global auto market in 2023 climbed to 249180,000 units, an increase of 1 percent from 20225%。Mercedes-Benz's revenue growth last year was inseparable from the growth of high-end model sales. According to the data, Mercedes-Miles** sales in 2023 will increase by 19%, Mercedes-Benz G-Class sales will increase by 11%, and Mercedes-AMG sales will increase by 4%. In terms of new energy, Mercedes-Benz will sell about 240,000 pure electric passenger cars in 2023, a year-on-year increase of 61%; The sales volume of pure electric light commercial vehicles is about 230,000 units, up 51% y/y.
Among them, Mercedes-Benz's sales in the Chinese market last year were 7650,000 units, an increase of 1 percent from the same period in 20228%, accounting for 30 percent of Mercedes-Benz's global sales7%。Although there is not much growth in sales compared to the same period in 2022, there is a change in the sales structure.
Regarding the performance of the Chinese market, Mercedes-Benz said that due to the lack of global first-class chain problems such as the 48V system, the performance of products such as the new long-wheelbase Mercedes-Benz GLC and Mercedes-Benz E-class cars has been limited. From the perspective of product sales structure, Mercedes-Benz's sales of high-end products have increased by more than 20% in the Chinese market. According to the data, the cumulative sales of Mercedes-Mai** brand and Mercedes-Benz G-Class off-road vehicles in 2023 increased by 21% and 22% year-on-year, respectively.
In the domestic automobile market, Mercedes-Benz has a relatively clear plan in terms of products. At present, the Mercedes-Benz long-axle Mercedes-Benz E-Class has been updated by the end of 2023. According to Oliver Britz, executive vice president of sales at Mercedes-Benz Sales Service in Beijing, Mercedes-Benz will launch more than 15 new and new generation products covering multiple drive modes and multiple product matrices in 2024.
Focusing on the global automotive market, Mercedes-Benz remains cautious in the face of 2024. Mercedes-Benz believes that the global economic situation and the automobile market will still be full of very high uncertainty, and the shortage of some key components is still one of the important risk factors. Based on this consideration, Mercedes-Benz expects its passenger car sales to be in line with 2023, R&D spending to be in line with 2023, and turnover to be in line with 2023.