Coconut Tree sold 5 billion in the "rubbing" controversy last year
Coconut Tree Group: A business miracle blooming in the controversy, with sales of 5 billion last year.
With the end of the 2024 New Year Opening Conference held by Coconut Tree Group in Haikou, a set of exciting business data has surfaced. In the controversial "rubbing" advertising strategy, Coconut Tree Group not only successfully attracted the attention of the public, but also achieved leapfrog growth in sales performance. In 2023, the total annual sales of Coconut Palm Group will reach 5 billion yuan, which undoubtedly proves its strong market influence and brand appeal.
First, the performance soared, and the sales volume reached a new high.
The total sales volume of Coconut Palm Group reached 700,000 tons last year, a year-on-year increase of 1026%, this achievement is not only impressive, but also a strong proof of Coconut Tree Group's continuous innovation and market expansion capabilities. In the highly competitive beverage market, it is not easy for Coconut Tree Group to maintain such a strong growth momentum. What's even more gratifying is that the sales volume of Coconut Palm Group in January this year increased by 20% compared with the same period last year, which indicates that it will usher in a broader development space in the new year.
Second, the increase in taxes has made significant contributions to society.
In addition to the outstanding sales performance, the Coconut Tree Group has also achieved remarkable results in tax payment. Last year, the Coconut Tree Group paid as much as 68.2 billion yuan, a year-on-year increase of 1539%。This figure not only reflects the good economic performance of Coconut Palm Group, but also shows its image as a social responsibility bearer. While pursuing its own development, Coconut Tree Group has never forgotten to give back to the society and made positive contributions to the country's economic construction and social development.
3. Advertising controversy continues, but traffic continues to rise.
For nearly three years, Coconut Tree Group's advertising strategy has been the subject of controversy. However, it is these controversial "rubbing" advertisements that have made Coconut Tree Group gain unprecedented attention and topicality in the market. Despite the controversy, Coconut Tree Group has successfully attracted the attention of a large number of consumers with its unique advertising style and brand charm. This unique marketing strategy not only makes Coconut Tree Group stand out in the highly competitive market, but also makes it the focus of public attention.
Despite the ongoing advertising controversy, the Coconut Tree Group has never stopped moving forward. They always firmly believe that only by constantly innovating and challenging themselves can they be invincible in the fierce market competition. It is this firm belief and unremitting efforts that make Coconut Tree Group shine more brightly in the controversy.
4. Looking forward to the future, how will Coconut Tree Group continue to write brilliance?
In the face of new challenges and opportunities in 2024, Coconut Tree Group is fully prepared. They will continue to adhere to the innovation-driven development strategy, increase product research and development and market expansion, and bring more high-quality, healthy and delicious drinks to consumers. At the same time, Coconut Tree Group will also actively fulfill its social responsibilities, pay attention to environmental protection and public welfare, and contribute to the sustainable development of society.
In the future development, Coconut Tree Group will continue to adhere to the principle of "quality first.
First, the concept of "customer first" to meet the needs of consumers with better products and services. They believe that only by constantly pursuing excellence and perfection can they be invincible in the fierce market competition. Therefore, Coconut Tree Group will continue to work hard to achieve a more brilliant future.
The success of Coconut Tree Group is not accidental, but the inevitable result of its insistence on innovation and the courage to challenge itself. Growing in the midst of controversy and growing in challenges, Coconut Tree Group has proved its value with strength and action. We look forward to Coconut Tree Group continuing to maintain a stable operating state in the future, bringing more high-quality products and services to consumers, and writing a more brilliant business legend."
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