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** 007 of the brand world
Author 007 of the brand world
disappeared for a year, lost a hundred pounds, and "half Jia Ling" threw down Wang Fang again!
I didn't pay attention to the film market in advance, and after all, I couldn't resist the entry "Jia Ling lost 100 pounds" that dominated the hot search**.
With a pointed chin and angular muscles, I was deeply shocked by boxer Jia Ling, even if I had expected it.
In all fairness, this ** is not a masterpiece, but it tells an inspirational story in its entirety.
The ** on the Internet is also polarized, "what is Jia Ling thin" is a doubt that plagues the audience's hearts, and what is the quality of the movie that also uses "thinness" as a marketing gimmick?
The Spring Festival file is gradually heating up, the lead of "Hot and Hot" is becoming more and more obvious, and the continuous praise has made the movie climb to Douban 8 points, there is no doubt that Jia Ling and her movie have been successful again!
The actor's transformation into a director is not new, the difficulty is how to break the "first wall" of the previous image, Wang Baoqiang used two movies to gain a firm foothold!
In contrast, sketch actor Jia Ling is natural in being a director, and she seems to have found a unique line of film creation.
The box office of 3 billion was thin into a lightning bolt. This is the promise Jia Ling made in the interview with the movie "Hello, Li Huanying".
is used to seeing Jia Ling, a comedian in front of the screen in the past, and not many people take this sentence to heart.
The previous "Hello, Li Huanying" won a box office of 5.4 billion yuan, and made director Jia Ling and actor Zhang Xiaofei popular. But the evaluation of the film has been polarized: some people think that the movie is adapted from a true story, which is in line with the universal view; Some people also think that just taking the sketchbook and the dividends of the epidemic is actually an old-fashioned story.
Anyone who has seen the movie understands that such doubts are not unreasonable!
This time, Jia Ling, who came with the new film "Hot and Hot", also suffered a lot of discussion.
On the one hand, people argue that new films still can't get rid of strong personal labels, and the publicity and distribution strategy always comes first in terms of the quality of the work.
On the other hand, ** This ordinary thing, why can people feel at ease to pay for the movie.
Yes, ** is inherently anti-human, but it is an effective way to elicit empathy.
Source: "Hot and Hot".
I believe that most people have more or less had the experience of **, when you struggle for three or five catties of fat, you will definitely admire the feat of someone who has lost 100 catties.
The various problems caused by obesity in the movie are exaggerated for some people, and some people look in the mirror.
In the plot of the movie, boxer Le Ying walked into the ring, was knocked down again and again, and got up again and again.
The reason is very simple, because if you want to win once, even once.
But in the end, the cliché miracle did not happen, and the loss was complete, and the loss was complete.
Indeed, chicken soup can only comfort people, and cause and effect are the logic of landing.
Just a story about redemption that tells us how to face failure.
In reality, Jia Ling gave the audience a miracle, she used her efforts to lose 100 pounds a year to tell everyone the meaning of perseverance.
Source: Jia Ling was interviewed by Xinhua News Agency
Such a strong dramatic conflict is usually a common method in movies, but Jia Ling has integrated it into reality.
The plot that used to rely on movies to realize the reality of dreams has been reversed, and it has also allowed the audience to see countless possibilities in life.
This may be the place where the movie is still exciting, even if it is cliché.
It is also a passionate story that Jia Ling captures social emotions and resonates with the audience with her personal experience.
After all, a year of solid training can't be adulterated!
Some netizens commented that this ** is like Jia Ling's business of hundreds of millions of dollars to pursue a self-touch.
Around Jia Ling**'s publicity strategy, she was accused of excessive marketing.
It is true that the publicity and distribution strategy of the film is an indispensable link before the official release.
It can even be said that good publicity can make a movie, at least at the box office level.
At present, it seems that the box office opponent of "Hot and Hot" is only the movie "Flying Life".
With the foundation of the first part and a strong lineup led by Shen Teng, "Flying Life" has achieved a double harvest at the word-of-mouth box office.
Although the third-ranked "Bear Infested: Reversing Time and Space" did not have overwhelming publicity, the basic disk of "Bear Infested" can maintain a strong user base for the movie.
But "Article 20", which also has good ratings and a strong cast, has been left far behind at the box office.
In the early publicity, the deaf-mute mother played by Zhao Liying became the highlight of the publicity, although the acting skills are worthy of recognition, but it also left the audience with the impression of a bitter movie looking for a child.
However, in reality, it is a comedy movie starring Ma Li and Lei Jiayin.
"Mr. Red Carpet" starring directors Ning Hao and Andy Lau has become cannon fodder, even if it is on the "top stream" Dong Yuhui's live broadcast room in the early stage, it is still difficult to hide the decline in the box office.
Source: Internet
Unless the follow-up word-of-mouth reversal, it is difficult to have a chance to turn around.
still remembers the previous posthumous work "A Hundred Birds and a Phoenix" directed by Wu Tianming, which will make people feel that this is a movie destined to be ignored by the market just by looking at the title.
With the producer Fang Li kneeling down to request the film scheduling, an unprecedented publicity effect was achieved.
Even if the film is of high quality, the early publicity is indeed old and failed, and it is not easy to become popular.
In the popular movie "All or Nothing" in 23 years, the beautiful dealer played by Jin Chen, as well as the vicious fraud boss Wang Chuanjun, quickly became popular on major short ** platforms, and then fed back to the box office results.
Therefore, publicity is an indispensable part of the movie.
Especially in the short ** era, publicity seems to have become a more important link than film creation.
From the screening of "In the Octagon Cage" "No Martial Virtues" to "Solid as a Rock" and "Yimou Shock", the film publicity strategy has been frequent, and in order to let the audience enter the theater, it even does not hesitate to go against the content of the movie.
But for a successful movie, publicity and distribution is only the first step, and returning to content is king.
Even the box office of a movie cannot fully measure the quality of a movie, after all, the box office is affected by schedule, film scheduling, attendance, etc., and excessive publicity is also a key factor.
And Jia Ling's ability to tear apart her long-standing label and integrate it into the film is a very attractive thing in itself.
From this point of view, the promotion of director Jia Ling's two films can be described as very high-level.
But what makes her unique and irreproducible is that it integrates Jia Ling's own personal experience, and such sincerity makes the audience willing to pay for the movie.
Jia Ling, a national-level comedian, embarked on the road of comedy because of a mistake.
In 2001, at the age of nineteen, Jia Ling was admitted to the ** Drama Academy and was admitted to both drama performance and comedy performance majors.
The admissions department called ** to Jia Ling's hometown and asked her to pick one, because of her accent, her mother Li Huanying said "drama" as "comedy", and she became a student majoring in cross talk performance.
In this industry where girls are not welcomed, Jia Ling tried her best to find a way.
For a period of time after that, Jia Ling was active in major variety shows, and became a smash hit with her ugliness and weight baggage.
From cross talk, sketches, variety shows, to movies, Jia Ling broke through the limitations step by step and tried to create in different art forms.
Whether it is "Hello, Li Huanying" or "Hot and Hot", it is always inseparable from the examination of Jia Ling herself, which is also due to the label that has been presented in front of the audience for a long time.
For director Jia Ling, to be honest, he has not been extremely good, and his works also have a higher upward space.
But she is good at combining her own true stories, empathizing with the audience, and making some simple stories sincere and real.
As a director, she set the highest box office record for a female director, and Sony Pictures bought the rights to the remake, which was widely recognized.
As a female director, Jia Ling's portrayal of female characters is natural, she does not look at herself from a male perspective, but substitutes herself into the situation and starts from caring for herself.
Even many viewers think that Jia Ling is already a perfect interpreter of the female perspective, perhaps this is what makes Jia Ling different from other directors.
Nowadays, we have no shortage of film works, but in this impetuous and fast-paced society, some simple and sincere things are no longer seen.
Source: "Hot and Hot".
And Jia Ling has been insisting on what she wants to express, and she can continue to surprise the audience.
Although she lost in the movie, Jia Ling, who found a way to realize her dream, really won.