CCTV ** Messi again, the fans are very happy!
In today's era of information explosion, the slightest change will become a hot topic of public discussion, because the transmission of information is no longer so expensive.
Recently, a series of meetings between superstar Lionel Messi and China have sparked a commotion in the world sports world. From the cancellation of the Argentine national team's trip to China in March for some reason, to the revision of CCTV's "World Football" program, and the replacement of a background map for CCTV's weather program, all of this seems to convey a message to people that Messi's influence on China has quietly changed.
First of all, let's dissect this series of things: Messi, as an iconic figure in today's football, can attract the attention of a large number of fans as long as he appears on the field. But this time, he did not represent Hong Kong, China in the competition, which made his idol image plummet, and also disappointed the fans and fans at the scene.
With CCTV"World Football"The revision of the column, which removed Messi from the screen, sparked more speculation. The most surprising thing is that the CCTV weather report screen has been replaced by the propaganda of Macy's wine industry to the cityscape of Guiyang, this small change is actually silently conveying a powerful message.
In this regard, some people applauded and regarded it as CCTV to Messi"The second enters the palace"a severe crackdown; There are also some people who regret that this is a culture that suppresses football and will break the hearts of fans. But no matter what the outside says, now that this matter has passed, we have to think carefully about the reason and meaning of it.
At first glance, CCTV's move looks like it's there"**"Messi, in fact, is more of a compromise in business and public relations. In today's highly marketized society, the image of sports celebrities is closely related to the value of their brands. Once an adverse event occurs in the image of a celebrity, it is bound to have a great impact on its economic value. CCTV is the most influential media in China, and it must go through rigorous screening and control in the first class of programs.
Messi does not play for Hong Kong, which partly has had some negative impact on his public impression in China. CCTV is the most influential in China, and their response is reasonable. The revision of the "World Football" column and the adjustments made to the weather report are seen as CCTV's sensitive response to Messi's changing image. Although this response has sparked considerable controversy, it also reflects the importance that CCTV attaches to its public image and economic value.
However, we cannot ignore this either. Messi is a shining star in today's football world, and every time he plays, he can arouse the enthusiasm and fantasy of countless fans. CCTV's approach, in a sense, has weakened the popularization of football culture, leaving many fans deeply regretful and helpless. However, it is also a wake-up call: the power of one or two celebrities is not enough to support the football culture of a country, and the power of one or two people must be supported.
The accident has also led us to rethink the responsibility of the media. The media is the main carrier of the public, and it has the function of shaping the public image and guiding. CCTV has changed people's perception and comments on Messi in a sense. At the same time, it also puts forward a warning to us: When the news media publishes news, they must be objective and fair, and must not exaggerate or have any subjective tendencies.
CCTV on Messi"Second degree"The ban, while causing huge controversy, has also brought a lot of inspiration and thinking. This paper analyzes from many aspects, not only to recognize CCTV as a media platform, its own commercial considerations and the necessity of external publicity, but also to pay attention to its publicity in the society and its sense of social responsibility. Only in this way can we seek unanimity in the midst of controversy, seek a way forward in the course of reform, and promote the benign development of China's competitive culture.