How fierce is the living environment of China's new energy vehicle market? Many netizens described, "Major manufacturers, I will run if you go, and I will fly if you run", and it can be seen from this point that the involution of the domestic automobile market has far exceeded imagination. And everyone found out, last year, many brands began to play the "dimensionality reduction strike", such as the BYD Dolphin, which has a wheelbase of 2700mm, but it is staying in the small car market, and it is obvious that it will lower its posture to capture the small car market. It may be that BYD has seen the effectiveness of this strategy, and the manufacturer intends to launch the Seal 06 with a wheelbase of 2790mm to carve up the market share of compact cars.
The changes in the appearance of the new car are more obvious, and the headlights are still the same design as before, but the light source has been replaced with LED lights in the shape of a double L. In addition, the front face has been replaced with a trapezoidal grille, which is connected to the diamond-shaped air intakes on both sides. Judging from the overall front face style, the shape of the seal 06 is still the family design idea of BYD Ocean Network.
In addition to the grille changes, the door handles have also been adjusted to a semi-concealed design. This point has been affirmed by many netizens, if the vehicle is impacted, at this time the vehicle has a way to open the door from the outside. From a safety point of view, the practicality of hollow and semi-hidden door handles is higher than that of concealed doorknobs.
The rear of the car has also changed slightly, the biggest change is the continuous taillights, although the design is still based on a streamlined style, but the light source has been replaced with a similar shape to the headlights, and the recognition effect has also been improved.
In terms of dimensions, the length, width and height of the new car are 4830 1875 1495mm, and the wheelbase is 2790mm. In terms of power, the new car will be equipped with 1A plug-in hybrid system consisting of a 5-liter engine and an electric motor with a maximum engine power of 74 kW.
It can also be seen from the wheelbase that BYD intends to devolve the seal into the compact segment. Although no official information has been given, the probability that the Seal 06 will be positioned in the compact model is very high. Because, BYD's models have always had obvious advantages in terms of wheelbase, take the seal as an example, although it is positioned as a medium-sized car, but its wheelbase has reached 2900mm, this car can be squeezed into the medium and large level.
This time, the wheelbase of the seal 06 was reduced to 2790mm, the purpose of which is very clear, BYD just wants to seize the market share of compact cars through the popularity of the seal and the brand halo effect, this strategy is easy to push sales to the peak, which is also a bit of a close to the water and the meaning of the first month.
In fact, since last year, this kind of "dimensionality reduction" marketing model has begun, and BYD's dolphin has used this "self-depreciation" game to win the market share of small cars. In addition to the "self-lowering price", there is also a "self-raising price" gameplay, the more typical is the Wuling cloud, which is also a wheelbase of 2700mm, the dolphin is a small car, but the cloud is positioned in a compact model. At that time, Wuling's goal was also very clear, that is, to harden the dolphin by upgrading the level, although the result was not too ideal, but this method was feasible.
Regardless of the method, these involution marketing strategies are likely to become mainstream marketing models for a long time to come. Therefore, the degree of involution in 2024 can only be better than last year. Therefore, netizens are more concerned about the ** of Seal 06. So, how many tens of thousands do you think the ** range of Seal 06 will be?