Report publisher: CICC Qixin International Consulting, "Outdoor Sports Industry Market Share Certification Report (2024) - Specialized and New "Little Giant" & Single Champion Declaration".
The development of the global sports and outdoor industry.
The sports industry has the characteristics of low resource consumption, large demand elasticity, wide coverage, high added value of products, long industrial chain, and strong driving effect.
I. Second, the tertiary industry, so that new products, new models, and new forms of business continue to emerge, with strong growth and sustainability.
Outdoor sports is one of the fast-growing and important segments of the global sports industry, covering mountaineering, rock climbing, cycling, camping, skiing, rafting and other forms. With a good outdoor mass base, abundant outdoor natural resources and professional outdoor product brands, outdoor sports have become a popular lifestyle in developed countries such as the United States and Europe to focus on leisure and entertainment and improve the quality of life, according to CICC Enterprise Credit statistics, the global outdoor sports market size is expected to reach 1,909 in 2021$1.9 billion, projected to be $2,484 by 2025$8.2 billion. Among them, the global outdoor sports goods e-commerce market will reach US$90.3 billion in 2021 and will grow to US$109.8 billion in 2024.
Data collation: CICC Enterprise Credit International Consulting.
The development of China's sports and outdoor industry.
Since the first year of development of the industry in 2015, the development of China's sports industry has been improved to the national level under the vigorous promotion and guidance of relevant national policies, and has become a pillar industry of China's national economy. According to the National Bureau of Statistics, the scale of China's sports industry will reach 274 trillion yuan, a year-on-year decrease of 72%。At the same time, in accordance with the development goals proposed in the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", we will build and improve the sports industry system in China, improve the market mechanism, and strive to achieve a total scale of more than 5 trillion yuan in China's sports industry by 2025.
Data collation: CICC Enterprise Credit International Consulting.
According to the statistics of the "China Sports Industry Development Report (2014-2020)", the added value of China's sporting goods industry showed an overall growth trend from 2014 to 2020, reaching 342.1 billion yuan in 2019, and the added value of the sporting goods industry in 2020 decreased slightly to 314.4 billion yuan due to the impact of the epidemic and other factors. At the same time, according to the "Healthy China Action (2019-2030)" released by the state in 2019, the proportion of people who regularly participate in physical exercise in China will reach 37% and above and 40% of the total population in 2022 and 2030, respectively. However, there is still a large gap between China's sporting goods consumption and sports population and developed regions such as North America and Europe, so China's sporting goods consumer market has great development potential.
Data collation: CICC Enterprise Credit International Consulting.
At the same time, in recent years, with the continuous improvement of China's economic level, per capita income and expenditure level, the mass consumption structure has changed from subsistence to well-off, coupled with the deep integration of national fitness and national health, outdoor sports such as green, sunshine, oxygen, and fun have become a new driving force to promote the quality and efficiency of the sports industry and cultivate economic development, which has stimulated the demand for outdoor leisure products. According to the data released by the "Sports and Outdoor Consumer Operation", the market size of sports and outdoor products in China in 2020 was 315 billion yuan, and it is expected to grow to 599 billion yuan in 2025, with an average annual compound growth rate of 1372%。
Data collation: CICC Enterprise Credit International Consulting.
CICC Enterprise Credit International Consulting (full name: CICC Enterprise Credit (Beijing) International Information Consulting*** is a foreign-related investigation license unit of the National Bureau of Statistics & AAA enterprise credit certification agency, which is committed to "providing a full set of solutions such as market share certification & certification, industry research reports, market research, investment value evaluation**, data analysis, project feasibility & business plan for enterprise strategic decision-making". As of 2023, CICC Enterprise Credit International Consulting has completed a total of 3,200+ market share & market share certification & certification projects, 2,900+ specialization, special and new & small giant certification & individual champion certification projects, 2,000+ industry status & brand certification & service projects, and 1,500+ sales ranking & leading certification & certification projects), which is 230,000+ enterprises in different fields provide professional and authoritative third-party certification services for a full set of solutions.
Chapter 1 Overview of the Outdoor Sports Industry.
1.1 Development of the outdoor sports industry.
1.2 Research on China's outdoor sports industry.
1.2.1 The position of outdoor sports in the industry.
1.2.2 Analysis of outdoor sports applications.
1.2.3 Outdoor sports market development.
1.3. Analysis of the development of related industries.
Chapter 2 Overview of the market characteristics of the outdoor sports industry.
2.1 Industry market overview.
2.1.1. Characteristics of the industry market.
2.1.2. The degree of marketization of the industry.
2.1.3. Industry profit level and change trend.
2.2 Major barriers to entry into the industry.
2.3. The cyclical and regional nature of the industry.
2.3.1 Industry cycle analysis.
2.3.2 Regionality of the industry.
Chapter 3 Analysis of the development environment of China's outdoor sports industry in the past three years.
3.1 The political and legal environment of the outdoor sports industry.
3.1.1. Analysis of the industry regulatory system.
3.1.2 Major laws and regulations of the industry.
3.1.3 Analysis of relevant industrial policies.
3.2 Analysis of the economic environment of the outdoor sports industry.
3.3 Analysis of the social environment of the outdoor sports industry.
Chapter 4 Overview of the development of the global outdoor sports industry.
4.1 Overview of the development of the global outdoor sports industry in the past three years.
4.1.1 The development status of the global outdoor sports industry.
4.1.2 Global Outdoor Sports Industry Market Size Analysis.
4.1.3 Market demand analysis of the global outdoor sports industry.
4.1.4 Global outdoor sports market sales revenue analysis.
4.2 Analysis of the development of outdoor sports in the United States.
4.2.1 U.S. Outdoor Sports Market Size Analysis.
4.2.2 Analysis of the demand for outdoor sports in the United States.
4.2.3 U.S. Outdoor Sports Market Sales Revenue.
4.3 Analysis of the development of outdoor sports in Japan.
4.3.1 Japan Outdoor Sports Market Size Analysis.
4.3.2 Analysis of the demand for outdoor sports market in Japan.
4.3.3 Sales revenue of the Japanese outdoor sports market.
4.4 Analysis of the development of outdoor sports in Germany.
4.4.1 Analysis of the size of the German Outdoor Sports market.
4.4.2 Analysis of the demand for outdoor sports market in Germany.
4.4.3 Sales revenue of the German outdoor sports market.
4.5 Analysis of the development of outdoor sports in South Korea.
4.5.1 South Korea Outdoor Sports Market Size Analysis.
4.5.2 Analysis of the demand for outdoor sports market in South Korea.
4.5.3 Sales revenue of the Korean outdoor sports market.
Chapter 5 Overview of the development of China's outdoor sports industry.
5.1 Analysis of the development status of China's outdoor sports industry.
5.1.1 The development stage of China's outdoor sports industry.
5.1.2 Overall overview of the development of China's outdoor sports industry.
5.1.3 Analysis of the development characteristics of China's outdoor sports industry.
5.2 The development status of the outdoor sports industry in the past three years.
5.2.1 The market size of China's outdoor sports industry in the past three years.
5.2.2 Analysis of the development of China's outdoor sports industry in the past three years.
5.2.3 Analysis of the development of China's outdoor sports enterprises in the past three years.
5.3 The dilemma and countermeasures faced by China's outdoor sports industry from 2023 to 2030.
5.3.1 The dilemma and countermeasures faced by China's outdoor sports industry.
5.3.2 Development dilemma and strategy analysis of China's outdoor sports enterprises.
Chapter 6 CICC Qixin International Consulting on the Market Operation Analysis of China's Outdoor Sports Industry.
6.1 Analysis of the overall scale of China's outdoor sports industry in the past three years.
6.1.1 Analysis of the number structure of enterprises.
6.1.2. Analysis of the size of the staff.
6.1.3 Analysis of the asset scale of the industry.
6.1.4 Industry market size analysis.
6.2 Analysis of the production and sales of China's outdoor sports industry in the past three years.
6.2.1 The total output value of China's outdoor sports industry.
6.2.2 Sales output value of China's outdoor sports industry.
6.2.3 Production and sales rate of China's outdoor sports industry.
6.3 Analysis of market supply and demand in China's outdoor sports industry in the past three years.
6.3.1 Supply analysis of China's outdoor sports industry.
6.3.2 Demand analysis of China's outdoor sports industry.
6.3.3 Balance between supply and demand in China's outdoor sports industry.
6.4 Overall analysis of the financial indicators of China's outdoor sports industry in the past three years.
6.4.1 Profitability analysis of the industry.
6.4.2 Analysis of the solvency of the industry.
6.4.3. Analysis of industry operating capabilities.
6.4.4. Analysis of industry development capabilities.
Chapter 7 Research on Regional Market Segments of China's Outdoor Sports Industry: CICC International Consulting.
7.1. Characteristics and changes of the overall regional structure of the industry.
7.1.1. The overall characteristics of the regional structure of the industry.
7.1.2 Industry regional concentration analysis.
7.1.3. Analysis of the regional distribution characteristics of the industry.
7.1.4 Analysis of the regional distribution of industry scale indicators.
7.1.5. Analysis of regional distribution of industry benefit indicators.
7.1.6 Analysis of the regional distribution of the number of enterprises in the industry.
7.2 Outdoor Sports Regional Market Analysis.
7.2.1 Outdoor sports market analysis in Northeast China.
7.2.2 Analysis of the outdoor sports market in North China.
7.2.3 Analysis of the outdoor sports market in East China.
7.2.4 Analysis of the outdoor sports market in South China.
7.2.5 Analysis of the outdoor sports market in Central China.
7.2.6 Southwest China Outdoor Sports Market Analysis.
7.2.7 Northwest Outdoor Sports Market Analysis
7.3 Research and analysis of the outdoor sports market capacity in the past three years
7.3.1 Capacity analysis of China's outdoor sports market in the past three years
7.3.2 Analysis of the market share of outdoor sports of different brands in the past three years
7.3.3 Analysis of the market share of outdoor sports by different products in the past three years
7.3.4 Outdoor sports market capacity analysis in different regions in the past three years
Chapter 8 Analysis of the Upstream and Downstream Industrial Chains of China's Outdoor Sports Industry.
8.1 Overview of the industrial chain of the outdoor sports industry.
8.1.1 Definition of industrial chain.
8.1.2. The industrial chain of the outdoor sports industry.
8.2 Analysis of the development of the main upstream industries in the outdoor sports industry.
8.2.1. The development status of upstream industries.
8.2.2 Analysis of upstream industry supply.
8.2.3 Upstream supply** analysis.
8.3 Analysis of the development of the main downstream industries of the outdoor sports industry.
8.3.1. The development status of downstream industries.
8.3.2. Downstream industry demand analysis.
8.3.3 The most promising downstream products industry research.
Chapter 9 Analysis of the Market Competition Pattern of China's Outdoor Sports Industry.
9.1 Overview of the historical competition pattern of China's outdoor sports industry.
9.1.1 Concentration analysis of the outdoor sports industry.
9.1.2 Analysis of the degree of competition in the outdoor sports industry.
9.2 Competitive analysis of China's outdoor sports industry.
9.2.1 Competitive overview of the outdoor sports industry.
9.2.2 Analysis of China's outdoor sports industry clusters.
9.2.3 Comparison of the competitiveness of Chinese and foreign outdoor sports enterprises.
9.2.4 Brand competition analysis in the outdoor sports industry.
9.3 Analysis of the market competition pattern of China's outdoor sports industry.
9.3.1 Analysis of outdoor sports competition at home and abroad in the past three years.
9.3.2 Analysis of competition in China's outdoor sports market in the past three years.
9.3.3 Analysis of brand competition in the past three years.
Chapter 10 Market Share Analysis of Leading Companies in the Outdoor Sports Industry.
10.1 Enterprise One.
10.2 Enterprise II.
10.3 Enterprise Three.
10.4 Enterprise IV.
10.5 Enterprise Five.
Chapter 11 2023-2030 Development Trend and Prospect Analysis of China's Outdoor Sports Industry.
11.1 China Outdoor Sports Market Trends 2023-2030**.
11.1.1 Outdoor sports market development potential from 2023 to 2030.
11.1.2 Outdoor Sports Market Trends** Outlook 2023-2030.
11.1.3 2023-2030 Outdoor Sports Industry Segment Industry Trend Analysis**.
11.2 Development trend of China's outdoor sports market from 2023 to 2030**.
11.2.1 Outdoor sports industry development trends from 2023 to 2030.
11.2.2 Outdoor sports market size 2023-2030**
11.2.3 2023-2030 Outdoor Sports Industry Application Trends**.
11.2.4 Segment development trends 2023-2030**.
11.3 Supply and demand of China's outdoor sports industry from 2023 to 2030**.
11.3.1 Supply of China's outdoor sports industry from 2023 to 2030**.
11.3.2 Demand for China's outdoor sports industry from 2023 to 2030**.
11.3.3 2023-2030 China's outdoor sports supply and demand balance**.
Chapter 12 2023-2030 China Outdoor Sports Industry Prospect Survey.
12.1 Analysis of the investment status of the outdoor sports industry.
12.1.1 Analysis of the investment scale of the outdoor sports industry.
12.1.2 Composition of investment funds in the outdoor sports industry**.
12.1.3 Analysis of the composition of investment entities in the outdoor sports industry.
12.2 Analysis of investment characteristics of outdoor sports industry.
12.2.1 Analysis of barriers to entry in the outdoor sports industry.
12.2.2 Analysis of the profit model of the outdoor sports industry.
12.2.3 Analysis of profitability factors in the outdoor sports industry.
12.3 Analysis of investment opportunities in the outdoor sports industry.
12.3.1. Investment opportunities in the industrial chain.
12.3.2 Segment Investment Opportunities.
12.3.3 Investment opportunities in key areas.
12.4 Analysis of the investment prospect of the outdoor sports industry.
12.4.1 Industry policy risks.
12.4.2 Macroeconomic risks.
12.4.3 Market competition risk.
12.4.4 Risks of related industries.
12.4.5 Product structure risk.
12.4.6 Technology R&D risks.
12.4.7 Other Investment Prospects.
Chapter 13 Analysis of CICC Enterprise Credit International Consulting's 2023-2030 Investment Planning Suggestions for China's Outdoor Sports Enterprises.
13.1 Background significance of investment prospect planning of outdoor sports enterprises.
13.1.1. The need for enterprise transformation and upgrading.
13.1.2. The need for enterprises to become bigger and stronger.
13.1.3. The need for sustainable development of enterprises.
13.2. The basis for the formulation of strategic planning of outdoor sports enterprises.
13.2.1. National policy support.
13.2.2. The law of industry development.
13.2.3 Enterprise resources and capabilities.
13.3 Analysis of strategic planning strategies of outdoor sports enterprises.
13.3.1. Strategic comprehensive planning.
13.3.2 Technology development strategy.
13.3.3 Regional strategic planning.
13.3.4. Industrial strategic planning.
13.3.5 Marketing brand strategy.
13.3.6 Competitive strategic planning.
Chapter 14 Conclusions and Recommendations of CICC Enterprise Credit International Consulting Research.