At the beginning of the Year of the Dragon, everything recovers. On the first Monday of 2024, the auto market ushered in a new round of price cuts, and BYD fired the first shot at the beginning of the year, 7The 980,000 yuan Qin PLUS DM-i Glory Edition instantly became popular in the car market. Subsequently, major car companies also followed suit and began to respond to the battle, slashing their own models to deal with the wave of price cuts in the auto market caused by BYD.
In the past week, on the afternoon of the 23rd, BYD released the price of the Glory Edition of its A0-level pure electric handlebar model Dolphin. This time, its official guidance** is 9980,000 yuan-12980,000 yuan.
As soon as this ** came out, many netizens said: "Less discount than expected", "Price reduction is not enough", "This ** is not glorious enough" and so on. The starting price of the entire series is reduced by 170,000 yuan, with a discount of 4,000 yuan-7,000 yuan for different configurations, why do many netizens still think that the ** of the Dolphin Glory Edition is not "glorious" enough?
First of all, let's understand the differences between the dolphins listed this time. The exterior has been added to the exterior of Atlantis gray and heat wave crimson red, and the interior has added a number of configurations such as front seat ventilation, 50W wireless fast charging, four-way steering wheel adjustment, and the whole system has been upgraded to a rear four-link independent suspension. At the same time, an entry-level 302km Vitality Edition model has been added. And with the launch of new cars, the official also launched listing rights. It is worth mentioning that this interest only lasts until the end of this month on the 29th.
At the same time as the price drops, the appearance, performance, configuration and other aspects have been upgraded, which can be described as "increasing and decreasing the price", so the price of the Dolphin Glory Edition is indeed very conscientious, so why will it cause a lot of netizens to complain? Let's analyze it in several aspects.
First of all, netizens who are familiar with this model know that the Dolphin is the first model of BYD Dolphin Network, which made its debut at the Shanghai Auto Show in April 21 and was listed at the Chengdu Auto Show in August of the same year, with a starting price of 9 after comprehensive subsidies380,000-12180,000 yuan. At that time, there was no A0-level "boutique home appliance" model in the new energy market, and BYD also won this market segment in one fell swoop with the listing of the Dolphin, and led this market segment with overwhelming sales.
Secondly, with the advancement of the timeline, the sequelae of the impact of the domestic epidemic have gradually broken out, and the cost of batteries has gradually risen, even rising to 4 times that before the epidemic. At the same time, with the decline of the national new energy subsidy, BYD was also "forced to do so" several waves of price increases, and canceled the entry-level version of the 301km model.
Through the adjustment of the price, it is not difficult to find that the price of the 24 models on the market this time seems to be much lower than that of the old model (23 models), but it is actually back to the original (22 years) price, which is still a little more expensive than the first launch. So BYD, which started the price reduction tide in the car market, why didn't it cut 20,000 yuan on the pure electric model, or the dolphin model?
In fact, there are several reasons, first of all, in the field of pure electric vehicles, we have to admit that BYD achieved the leader in global sales last year. Punching Tesla, beating a number of joint venture car companies, well-deserved sales No1。In the field of electric vehicles, BYD has the capital to say the same.
Secondly, in the A0 segment, Dolphin is also a well-deserved sales king. In the A0 market, it can be said that there is no rival, and the only one that can fight is the "short-lived" Volkswagen ID. through a significant price reduction3, but short-term price cuts have not been able to shake the dominance of Dolphins. And although the price of the Dolphin Glory Edition is not higher than the expectations of netizens, the strength should not be underestimated, and the increase in configuration also makes the current Dolphin strength more outstanding.
Finally, from BYD's own point of view, the big price reduction of the glory version of the model will be the core of BYD in the first half of this year, and the annual "4.5 million" sales target is also a new round of challenges for BYD. The new round of pricing of the dolphin is actually a kind of research on the market, and the short-term research can see the market's reaction, after all, BYD still has many models of the glory version waiting to be listed, and waiting for the market reaction can also calmly deal with the pricing of the subsequent glory models. If the market feedback is not direct enough, it is also a way to reduce the price through the store terminal**.