Wang Qingfeng.
A hot search of "Huo Qigang asks Messi to apologize to Miami" has aroused strong resonance among fans.
In the past month or so, the popularity of "Messi's visit to Hong Kong" has remained high. The organizers used the "King of the Ball" Messi as a solicitation to carry out overwhelming publicity, which aroused the eagerness of many Hong Kong fans, and many tourists made a special trip to Hong Kong to see the "King of the Ball". Unexpectedly, Messi failed to play in the exhibition match. This is tantamount to an emotional deception for the majority of fans, so much so that many fans booed on the spot and shouted for ticket refunds. The Hong Kong Special Administrative Region (HKSAR**) also expressed its dissatisfaction with the matter.
Football exhibition matches are like celebrity meetings, everyone pays to see the stars, not to watch the backup dancers - at the moment, most of the players in the Miami international football team, except for Messi, Suarez, etc., are unknown. Presumably, the team also knows that if it weren't for Messi, it would not have been so popular with fans, let alone a lot of coordination and help from the Hong Kong government. Because of this, the contract clearly states that "Messi needs to play 45 minutes" sponsorship clause. As for accidents such as player injuries, it is not something that everyone wants to see, and if it is true that they cannot play, there are many remedies, such as going around the field to thank or explain. But none of this has been done, which shows that Miami International's handling is inadequate.
Speaking of which, this is already a "three-in-a-row" accident in a domestic football commercial match. Since the success of the Argentine China Tour last year, many organizations have started the idea of operating commercial competitions. Last year, there was an organization planning to operate the Miami International China Tour, which was hyped for more than a month, and after several changes to the venue and participating teams, it finally waited for the ending of the "event cancellation", and was scolded by many netizens for "don't do porcelain work without diamonds". Not long ago, Ronaldo came to Shenzhen to participate in a friendly match, but the day before the game, it was announced that "it will be postponed to August to September 2024", and the organizer was accused of "improper arrangement", "selling dinner positions", "routine Ronaldo bringing goods" and other disgraceful behaviors ......
All of this exposes the immaturity of the relevant sports industry. The data shows that there is a big gap between China and other countries in the sports service industry, and the sports service industry in some developed countries accounts for more than 80% of the sports industry, while China is still dominated by the manufacturing of sporting goods and related products. In recent years, more and more people have seen the huge value and potential of the sports service industry, and have laid out new business formats such as fitness and leisure, competition and performance. For example, major cities are keen to hold "marathon" competitions, hoping to drive "economic singing" through "cultural tourism on the stage", but it has been proved that the operation of the event is very professional - many places have been whimsical, but the marathon has become a chicken feather.
The same is true for football exhibition matches, which involve details such as participation arrangements, time, participation fees, and specific commercial terms, which require professional and mature operational experience. At present, many of the organizations that invest in the operation of events have nothing to do with the sports industry, and they belong to stepping on the wind and making quick money. Is it really possible to do a good job with such impetuousness? Of course, it is also necessary to see that it is not only the operating organization that is eager for quick success, but also some teams that eat ugly. Take Miami International as an example, as many as 6 games will be played in half a month, traveling all over the world, which obviously uses Messi as a cash cow, not only the stars can't bear it, the quality of the game is also difficult to guarantee, but also hurts the team's image, is it worth it?
There are many football fans in China, and they have a fanaticism for world-class stars, but they are not the object of fooling. After a series of operational mishaps, some organizers are losing the trust of fans and ruining a burgeoning industry. In this regard, we must establish rules and regulations in a timely manner to standardize the development of the industry, and don't let these impatient winds blow away our love for football.