As a convenient application, Mini Programs are becoming more and more favored by users. So, how do you let more people know and use your Mini Program? Below I will introduce several methods of Mini Program promotion.
Use Mini Program ads to promoteFor example, on the WeChat platform, you can run search ads to give priority to users searching for keywords in related categories.
Make posters and ***: You can generate a mini program through the background and implant it in posters or outdoor advertisements, and at the same time, you can also share the mini program *** with WeChat friends or WeChat groups, or even share it with friends.
Combined with *** for promotion: WeChat*** articles have the function of jumping and associating with small programs. You can insert a Mini Program card in the *** article to guide users to click to jump to the Mini Program. At the same time, you can bind the relevant applet on the *** data page, and when the user pays attention to you, you can see the relevant applet in a conspicuous position, and click to jump directly to the applet.
Promote through local pushing: For some Mini Programs, local push may be the most suitable promotion method for user scenarios. You can go down to the store to promote the Mini Program and promote the Mini Program through promotional materials.
Take advantage of nearby applet featuresAny business with offline physical stores can display their Mini Program on the mobile phones of all WeChat users within a five-kilometer radius of their store, and users can see it when they open WeChat, and they can directly purchase services through the Mini Program, or navigate to the store.
Use keyword promotion and search ads: WeChat launched the custom keyword promotion function of the Mini Program as early as 2017. You can improve the search ranking of your Mini Program by setting appropriate keywords.
Take advantage of paid promotionsFor example, paid promotion methods such as Moments ads and Guangdiantong can quickly promote your Mini Program to target users.
Well, that's the Mini Program promotion method we're going to talk about today! In fact, the promotion of Mini Programs is really not as difficult as imagined, the key is to choose the right method, and then insist on doing it.
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