According toApplesThe first fiscal quarter of 2024 reported a 13% decline in revenue in Greater China. Greater China refers to the Chinese market. Despite the overall revenue performance, the state of the Chinese market is really worrying. However,ApplesCEO TimCookAnd don't think it isiphoneCaused by the loss of popularity. He mentionediphoneThe Chinese market performed well in the fourth quarter of 2023, ChinaSmartphonesFour of the top six best-selling models areiphone。Although it is not clearCookSpecific data cited**, but he was clearly confident in that. At the same time,CookRepresentation,ApplesThe decline in revenue in China was due to other reasons. CookStrongly think,iphoneIt still maintains a pivotal position in the Chinese market.
However, what is confusing is that thoughCookNo specific figures were mentioned, but his optimism about the Chinese market has raised questions among some. Exactly the top six sixiphoneWhat position does each one occupy? Specific figures on the sales of models have become a matter of great concern. Therefore, it is hoped that some data companies will disclose the ranking of best-selling models in the Chinese market in the fourth quarter of 2023 to more accurately evaluate the best-selling products.
And whereasApplesAhead of the release of the fourth quarter 2023 results, the major research companies have already released reports on the Chinese market. Among them, CounterpointResearch data shows that:ApplesIn the fourth quarter of the past year, the year-on-year sales fell by 9%, the largest decline; IDC's data showed a decline of 21%；Only Canalys data shows:ApplesYear-on-year sales growth. There are discrepancies in the data given by the major research companies, so we can't know for sureiphonespecific performance of sales volume. In addition, from the industry analysis to the BCI activation data,ApplesThe situation in the Chinese market is indeed not optimistic. This is tooCookThe reason for the reference to "the Chinese market is the most competitive in the world".
Overall, over the past four quarters,ApplesThe main reasons for the decline in revenue in the Chinese market are:iphoneThe 15 series did not sell as welliphone14 series, andiphoneThe price cuts for the 15 Series also had a negative impact on revenue. Cook's explanation is just to find a reasonable reason for everyone, not the truth, and this is just a straightforward statement.
China has always been one of the most competitive markets in the world, both for local and international brands. ApplesAs an international giant, it faces a series of challenges and problems in the Chinese market. First of all, the Chinese market is extremely competitive, with many local brands and other international brands vying for market share and constantly launching competitive products. In addition to the best competition, there is also competition in technological innovation, functional upgrading and brand image.
Secondly, Chinese consumers are interested in:SmartphonesDemands and tastes are constantly changing. Compared to the past, they are rightMobile phonesThere are higher requirements for performance, photography functions, user experience, etc. In order to meet the needs of consumers,ApplesThere is a need to constantly innovate and improve its products. However, in recent years, the rise of some local Chinese brands has given theApplesThis has led to greater competitive pressure.
In addition, the price level in the Chinese market is relatively low, and consumers are more sensitive to **. AlthoughApplesIn recent years, a series of price reduction measures have been taken, but compared to local brandsApplesproducts** are still high, which is a hindrance for some consumers.
ApplesThe decline in revenue in the Chinese market has attracted widespread attentionCookThis was explained, but it also sparked some controversy. While there are discrepancies in the data given by data companies, the overall trend showsApplesSales in the Chinese market declined. ApplesThe challenge lies in the fierce competition in the Chinese market and the increasing diversity of consumer demands. ForApplesTo remain competitive in the Chinese market, it is necessary to constantly innovate, improve products, and adapt to consumer needs and market changes. In addition,ApplesIt is also necessary to pay more attention to the best competition and provide more cost-effective products. Despite the currentApplesFaced some difficulties in the Chinese market, but as an international giant,ApplesIt has strong R&D strength and global market. It is believed that through continuous efforts and the adjustment of reasonable strategies,ApplesStill able to find growth opportunities in the Chinese market and maintain its leading position globally.