Jihu is warm to fans again, not only the New Year micro-movie "Five + 1 Warriors" was released on the occasion of the New Year, but the grandchildren were full of warmth; Provide free vehicle delivery service when the owner is stranded in Hainan to solve the urgent needs of the owner and realize two-way travel; Recently, ARCFOX also launched a new Koala family version of the AIR model, priced at 11980,000 yuan, adding a five-seat layout that was highly demanded by many fans before, can be said to be quite a favorite fan.
Keep up with the tide of price reductions and lower the threshold of brand ** to attract attention
Since the beginning of the year, BYD has fired the first shot of the price reduction tide in the Year of the Dragon, many car companies have followed up, and the extreme fox is also very active, through the addition of the Koala family version of the air model, the first threshold of the Koala product has been reduced from the original 130,000 yuan level to the 110,000 yuan level - this also makes the extreme fox brand more close to the people, compared with the sedan and SUV products of the extreme fox, this product aimed at the parent-child MPV track is lower, and it is easier to enter the sight of young customers.
Although Jihu is young and niche, its strategy of sinking the market is in line with the price reduction tide of the entire industry. From the earliest positioning in the mid-to-high-end market, the original price of Alpha S and Alpha T was more than 250,000 yuan, to the new forest version of the model to cut into the market within 200,000 yuan, and then to the parent-child MPV Koala of 13-170,000 yuan, and now the latest 11The 980,000 yuan Koala family version of the air continues to lower the threshold and attract the attention of more and more consumers. Although this is inconsistent with the original mid-to-high-end tonality, for Jihu, this is the right direction of adjustment, only by taking advantage of the trend to open up the situation and maintain a place in the fierce market competitiveness can there be more possibilities in the future.
In response to the demands of the five seats, the characteristics of the electric sliding door are retained, giving consumers more choices
The significance of the new Koala Home Edition Air is not only to lower the threshold, but also to respond to user demands and give consumers more choices. Previously, there was only a four-seat version of the koala, and many netizens said at that time that they also needed a five-seat version, and it would be more practical to meet the needs of multiple people. JiHu listened to these suggestions and demands, and previously joined hands with users to play "tide reform", converting four seats into five seats, and this time designed the traditional 5-seat production version on the Koala Home Edition Air, so that users no longer need to bother waiting.
At the same time, the Koala family version of the Air still retains the CLTC working condition range of 500 kilometers, and still gives the electric side sliding door, which is convenient for the elderly and children to get on and off the car, and retains the unique selling point of Koala, which is undoubtedly a more suitable choice for consumers who want to enjoy the convenience of traveling with a pure electric parent-child MPV with a lower **.
In terms of configuration, the new family version of the air is less than the original 130,000-level family version, such as lane departure warning, active braking, forward collision warning, 360-degree panoramic image, adaptive cruise and other configurations. However, according to netizens, at present, in some areas, the dealer terminal already has a home version of the air 11980,000 yuan** can be upgraded to 13180,000 yuan family version of the model, if the family version of the air can also give a certain terminal discount in the future, then I believe that consumers will pay more attention to the Extreme Fox Koala.
Write at the end
One thing to say, Jihu Koala is a relatively rare parent-child MPV with an electric sliding door on the market, and the threshold is not high. Here, we hope that with the efforts to retain its own characteristics and keep up with the pace of price reduction, JIHU Koala will continue to target the parent-child compact MPV market, meet the diversified needs of consumers, and become a different fireworks in the new energy market.