Text|The Holy Demon of Fighting has returned.
Looking at it, the current mobile phone market, which can be paid attention to by users, has basically gone out.
We can predict a question at this time, this year to next year, will be the most critical turning point in the mobile phone market, if you want to ask what is the turning point ? You don't just think it's performance, it's processor
Because in our cognition, performance and processor are important, but not absolute, and behind performance, processor, there are many things that are more important, such as appearance, function and black technologyIn a word, look at the way or method of the mobile phone correctly, don't look at it simply by the strength of the processor, to look at it from a multifaceted perspective.
For example, appearance, black technology, function, and even a deeper angle, that is, the history of the brand, the history of the collection, etcAnd many people simply ignore the appearance, black technology, and function, let alone the history of the brand and the collection. It's a natural question.
In response to today's theme of domestic brand counterattack apocalypse, we take a brand as an example, and it is iqoo,For the iQOO brand, first of all, it is a domestic brand, and it is a sub-brand of domestic vivo, whose services are mainly focused on mobile games
It can be said that although at present, as long as it is a mobile phone brand, it will say that it focuses on mobile games, but it is worth noting that the focus of mobile games of the iQOO brand is different from other brandsOther brands belong to the premise of focusing on mobile games based on performance and processor, which in our opinion is a trend-following approach;
However, the iQOO brand's focus on mobile games is mainly to understand what kind of mobile phone users need firstAnd then from the "how" to extract what kind of product to make
Therefore, the iQOO brand of mobile phones, no matter what the positioning, its essence will beThe needs of the broad mobile gaming party are the core, not just the performance, processor and other superficial factors that are strong, like the experience of the system, the material and material of the screen, heat dissipation, fast charging and battery life, etc., and even the details inside a mobile phone will focus on mobile games, these aspects are what other brands think of is definitely thinking, but it is another thing to talk about it;
So to draw a point of view, if you want to buy a mobile phone to play games, it is recommended to choose the iQOO brand directly, and if you want to buy a comprehensive and powerful one, it is recommended not to choose the iQOO brand but to choose other domestic brands, you must figure out the difference between the two;
Then to be eligible to see the other series of the iQOO brand with different positioning phones, note hereNo matter what the positioning is, the mobile phones of the iQOO brand are mainly mobile gamesThe only difference is that the degree of mobile game experience is different for different positioning, and with this kind of thinking to understand any model of the iQOO brand, you will have insight into some bells and whistles Marketing methods.
Figure from **.
In the same way, the domestic brand's counterattack on the apocalypse is mainly to describe how the iQOO brand succeeded step by step, pay close attention to mobile games, and at the same time analyze the essence and internal needs of mobile game users from the details, no matter what the positioning is not deviated from the mobile game.
So there is an ironclad proofWhat brand of independent display chip is preferred? That's right, in our mind, it's iQOOWhy? Because of the high-end needs of mobile gamers, then it is not a simple screen display, but a separate display, about this point of view**, it comes from the needs and positioning of PC discrete graphics cards.
Finally,Let's make a summary with a mobile phone,It's iQOO Neo9,First of all, its**is2299element,Corresponding to the version12GB+256GB,In the face of this**,From the above point of view,We can know that the positioning of the machine is a mid-range product,The detailed positioning is the mid-range flagship,Of course, if you stand in the perspective of the processor, the machine can become a flagship mid-range machine, because the processor uses the second-generation Snapdragon 8, and the overall performance experience tends to be extremely strong!
However, looking at the posture of this mobile phone correctly is not simply whether the processor is good or not, it is still the point of view that we said above mobile games ,Always remember that the value of the iQOO brand is mobile games, and what is the main thing to play a good mobile game has become the key, so performance is only the foundation.
Relatively speaking, the correct posture of iQOO Neo9 should first look at the screen, then look at the heat dissipation, and finally look at the compatibility of the system with mobile games.
That's all we think about!