Despite Musk's belief that "it will be difficult to legally go on the road in China", the "monster" model that "can drive on any planet" is still here!
On January 28, eight Tesla Cybertrucks were unveiled in Beijing, Chongqing, Hangzhou, Shanghai, Shenzhen, Nanjing, Xi'an, and Chengdu. All the fans who felt it on the scene undoubtedly felt the unprecedented visual shock and strong impact.
Previously, the Cybertruck, which was first released in 2019, finally began deliveries to customers in the United States on November 30, 2023. The car is currently available in three versions, with prices ranging from $60,990 to $99,990 — about RMB 43 at the latest exchange rate79-71.790,000 yuan. However, deliveries of the lowest-priced regular model will not begin until 2025.
With the blessing of many of the industry's most powerful and advanced "black technologies", this "future pickup truck" has a "seemingly impossible" super and comprehensive performance. Among them, the most powerful Cyberbeast Edition model "Zero Hundred" acceleration time is only 26S, the top speed is 210 km h, and the standard range is 515 km.
In addition to the above numbers on paper, the Cybertruck also has a variety of cool features that can be described as exaggerated, such as the well-known "bulletproof" design. In the "Short Acceleration Race"** released at the delivery event, the car beat another 911 while dragging a Porsche 911, which made everyone have to marvel.
So, how exactly should we position this "outlier" whose Chinese name has been officially identified as "Cyber Off-Road Tourer"? ...On the one hand, Musk himself said that "it will be difficult to legally go on the road in China", and on the other hand, there is an extremely high-profile eight-city tour exhibition - is there a "future" for Cybertruck in the Chinese market? ...
In the face of the above topics, all the "big mouths" of "Car Power" are eager to vomit as soon as possible
ta, from the future——Vehicle power|Liu Jie"More practical than a truck, faster than a sports car" - this is the note that Musk wrote for the Cybertruck.
Obviously, Master Ma, who is committed to becoming the "light of mankind", is too low-key and pragmatic this time. In the author's opinion, the Cybertruck may not be a product of this era at all - it has directly reflected the appearance of the "future car" into reality.
Whether it is a pickup truck or a "performance car", the Cybertruck has completely broken through the concept of modern *** design - the huge impact brought by the super-large size and minimalist style makes even the three-body people have to give a "thumbs up" when they see it.
In addition to being visually striking, the Cybertruck is also super practical, especially in the face of 9mm bullets that still keep the door from penetrating - well, that's very important to the free people of America.
According to the data provided by the manufacturer, the cumulative order book of the Cybertruck has exceeded 2 million units. However, the biggest benefit for Tesla is not just sales – if you know the brand's "history", then you may remember how disruptive the global car market was with the Model S.
Here, we might as well take one example: at that time, the first car rental company in China to spend millions on the Model S, and even individual users, will most likely recover their costs in less than a year. A single hidden door handle can become a topic of conversation after tea and dinner - today, this has become an indispensable "standard" for almost all new energy vehicles.
Market No1 "I believe there is no need to explain too much about the role of status - because of the emergence of the Cybertruck, Tesla may lead another era.
If it can enter the domestic market, TA will also be "scrapped in 15 years"? ——Vehicle power|Deng RuipengAs far as a de facto pickup truck is concerned, this is perhaps one of the biggest concerns for the Cybertruck.
Let's go straight to the conclusion: in the author's opinion, no.
First of all, in the face of this epoch-making product, no one can say whether it is likely to change the Chinese people's perception of pickup truck models in one fell swoop, and then increase the sales of relevant market segments; At the same time, in recent years, the "lifting the ban" policy related to the pickup field and the good news for new energy pickup trucks can be said to continue, and the "15-year scrapping" will be canceled in the future.
Secondly, Musk has also said that it is very difficult for Cybertruck to legally launch in China. As for the specific reasons, the author personally believes that it is mainly limited by the policy level.
Then, apart from the most exaggerated "fifteen-year scrapping", there seems to be no other obvious regulation that can prevent this "car of the future" from being legally on the road in China. Perhaps, what is really hindering its entry into the Chinese market is actually the expectation of sales? ......
If this is the case, then for the Cybertruck to perform better in the market, it must at least one of the two issues of "short service life" and "high price".
For Tesla, it seems too difficult to lower the price. Therefore, it may be possible to "argue with reason" in terms of service life. At least in the author's opinion, if the problem of "15 years of scrapping" cannot be solved, it is likely that the Cybertruck will not be introduced to the Chinese market.
Of course, Tesla is also constantly trying to find a way.
For example, it has very "chicken thief" determined the Chinese name of the cybertruck as "cyber off-road tourer" - if it can really avoid the "pickup" category and become the so-called "off-road tourer", the car may no longer have to worry about any policy restrictions? ......
However, the author does not think that the model category of the Cybertruck will easily change with the Chinese naming. At least, the relevant domestic departments should not be so easily "fooled".
Then, it is more likely that the popularity of the Cybertruck will further promote the complete "lifting of the ban" on pickup truck models in China, such as "one inspection a year", "mandatory scrapping", "no free on the highway on holidays" and other regulations are all canceled, and let the relevant market segments really release energy.
In this way, the entry of the Cybertruck into China may really become an excellent opportunity for the "lifting of the ban on pickup trucks".