Cars
New energy vehicle market: January 2024 delivery results and market outlook.
1. Overview of the delivery results of new energy vehicles in January.
In 2023, the new energy vehicle market will continue to grow, but the start of 2024 seems to be somewhat unexpected. In the news that the new power auto brands have announced their January delivery report cards, some of the usual champion brands have shown signs of "stalling". Among them, Li Auto, which is firmly in the champion of monthly delivery and annual delivery, showed a significant decline in sales in January this year, and was overtaken by AITO. At the same time, the delivery volume of many new auto brands fell sharply in January month-on-month, with Xpeng Motors down nearly 60% month-on-month, NIO down 44% month-on-month, and Leapmotor down 34% month-on-month.
The emergence of these data has aroused heated discussions and concerns in the industry. What exactly caused these brands to start off to a bad start in 2024? Do brands need to adjust their strategies? These questions will be answered one by one in the following analysis.
2. Specific data and analysis of the top brands in terms of delivery volume.
Aito asked:
As the new "sales champion", AITO Wenjie delivered 32,973 new cars in January, an increase of 3476%, the top of the list of stable ** pays.
Li Auto: Li Auto held the top position last year, but the delivery volume in January was 31,165 vehicles, showing a significant decline, losing the advantage of the past.
ZEEKR Automobile: Deliveries of 12,537 vehicles, down 7% month-on-month, ranked third, but it was not completely immune to market fluctuations.
Leapmotor: 12,277 units were delivered, down 34% month-on-month, and although the performance was not satisfactory, it was still in the forefront.
NIO: 10,055 new cars were delivered in January, down 44% month-on-month, although it maintained a certain level, but it was significantly lower than expected.
Nezha Automobile: 10,032 vehicles were delivered in January, a significant increase from the previous month, but it still failed to be among the top.
Xpeng Motors: Delivered 8,250 new vehicles in January, down nearly 60% month-on-month, and the weakest performance, in stark contrast to the champion brands of the past.
These figures reflect the actual situation of the new energy vehicle market in January 2024. From this, we can see that the competition between brands is fierce, and the changes in market share are relatively frequent, which requires brands to pay close attention to market dynamics and adjust their strategies in a timely manner.
3. The situation of new energy vehicle brands and the trend of the new energy vehicle brand in 2024.
In the face of fierce market competition, major new energy vehicle brands are increasing their efforts. At the beginning of 2024, the main theme of the auto market is still **war**. NIO announced that it will update the configuration of its existing models, with deliveries of the 2024 model year starting in early March, and a limited-time purchase gift for the 2023 model. Li Auto has also stepped up its price cuts and announced the upcoming ** model to stimulate market demand. Tesla, on the other hand, responded to market changes with a price reduction strategy and opened its first price cut in 2024.
These events will undoubtedly stimulate consumers' enthusiasm for car purchases, but they also mean that brands may face more pressure. How to maintain profitability while ensuring sales is a problem that brands need to think about seriously.
4. Data analysis and trend outlook for the start of the auto market in 2024.
According to the observation of Cui Dongshu, secretary general of the passenger association, the "good start" of the auto market in January every year is the result of the joint efforts of local ** and car companies, but due to the strong strength of the auto market in December last year, the auto market will start under greater pressure in 2024. According to the data, from January 1 to 28, domestic new energy vehicle sales were 5960,000 units, up 92% year-on-year and down 24% month-on-month. This indicates that while the overall market has grown, it has declined from the previous month, suggesting volatility and uncertainty in the market.
This phenomenon of market fluctuation is not only present in the new energy vehicle market, but also in the entire automobile market. Therefore, brands need to remain vigilant and adjust their strategies according to market changes at any time to respond to the uncertain market environment.
V. Conclusion. Comprehensive analysis, although the new energy vehicle market faces some challenges at the beginning of 2024, it also exposes more opportunities. Brands need to carefully analyze market dynamics and adjust their strategies to adapt to market changes. At the same time, the cooperation between enterprises is also particularly important, only by working together, in order to maintain the stability and healthy development of the market. In the future, the new energy vehicle market will continue to be the focus of attention of all parties, and we look forward to more innovation and development.