Recently,Lei JunAgain on CCTV, targetedXiaomiRespond to the question of building a car. He said that the advantage of coming late letXiaomiIn the extreme competitionCarsThe field can win. However, in the comments under the relevant reports, many people said that ifXiaomi Su7If you exceed 200,000 yuan, you won't buy it. But we can't putXiaomiIt is only defined as a representative of the cost performance. XiaomiMobile phonesThe sales volume in the mid-to-high-end market is also increasing year by year, and occupies a non-negligible share of the entire market. Nearly twenty years ago,NokiaApples, Samsung, Sony, Motorola and other brands dominatedMobile phonesmarket, however, inLei JunMarchMobile phonesmanufacturing process,XiaomiWith excellent cost performance and excellent performance, it has become the top of the industry. WhileLei JunThe challenges don't stop thereMobile phonesXiaomiIt also successfully marched into the armyColor TVand other fields, which have brought a subversive impact to traditional industries. As consumers' consumption perceptions change, they are paying more and more attention to the use value of products rather than the emotional value. Therefore,XiaomiCarsIf you can provide high-quality products and attract consumers who are in line with their consumption views, you will definitely succeed in the market.
Lei JunRepresentationXiaomiThere is a benefit of being late in building a car, and it has the advantage of being a latecomer. As he said,Smart electric vehiclesAs in the software industry, winners take all. XiaomiI believe that only in the top five positions in global sales can we survive. In this regard, many people expressed their rightXiaomisupport and affirmation, thinkXiaomi Su7Ability in the competitive arenaCarsfield of success.
Extension: The advantage of being late, exactlyXiaomiThe uniqueness of the car. Compared to early entryCarsCompetitors in the market,XiaomiBe able to learn from their successful experiences and lessons to avoid some potential problems and risks. In addition, with the continuous development and innovation of technology,XiaomiYes, you canCarsThe field gets more opportunities and breakthroughs. At the same time,XiaomiWith the inSmartphonesand successful experience in the field of smart home, with the help of big data and artificial intelligence and other technical advantages, to create a smarter and more convenientSmart electric vehicles
Over the past few years,XiaomiInMobile phonesThere has been a great success in the market. From a ** only 1999 yuanXiaomi1 start,XiaomiWith ultra-high cost performance, it has quickly won the attention and recognition of the market. And now,XiaomiMobile phonesIn terms of market share has reached 3%, despite the fact that in the folding screen andciviThe series side has fewer sales, butXiaomiDigital flagships, however, are still a force to be reckoned with in the market.
Extensions:XiaomiThe development dates back to twenty years agoMobile phonesMarket. At that time,NokiaApples, Samsung, Sony, Motorola and other brands all dominate. However,Lei JunCross-border entry after half a century of development in the software industryMobile phonesManufacturing,XiaomiMobile phonesThe birth caused a shock in the industry. By providing cost-effective products,XiaomiMobile phonesIn 2014, it achieved the first domestic sales result, completely subverting the traditionMobile phonesVendor landscape. In addition,XiaomiAlso thereColor TVA major breakthrough has been made in the field in just a few years, making the traditionalColor TVManufacturers have had to make huge changes. These successful experiences are also availableXiaomiThe car building provided valuable inspiration and support.
With the domestic consumer on the domesticCarsThe acceptance of the is constantly increasingXiaomiCarsAs a new brand, it also has certain market prospects. Compared with joint venture brands, young people pay more attentionCarsrather than sentimental value, thereforeXiaomiCarsThere is an opportunity to excel in meeting this need. In addition,XiaomiIt already has nearly 10 million levels and has a number of modelsXiaomiecological products for the family. toXiaomiMobile phonesFor example, in December last year,XiaomiMobile phonesThe sales volume topped the first place in China, high-endMobile phonesThe share of sales is also increasing. For these lovesXiaomiusersXiaomiCarsBrand recognition is also a plus.
Expansion: The potential of Xiaomi Auto lies not only in its brand influence and user base, but also in the combination of technology and intelligence. withSmart carsWith the rapid development of the company, consumers have an increasing demand for on-board technology and intelligent services. XiaomiAs a technology-based company, it can use its technical advantages in the field of smart home, Internet and artificial intelligence to provide users with more intelligent productsCarsProducts and Services. For example, based on:Xiaomiecosystem of multiple smart devices and devicesMobile phones, the user can passMobile phonesControlCarsTemperature, navigation and other functions to achieve a more personalized and convenient driving experience. This will also becomeXiaomiCarsA highlight that attracts users.
In general,XiaomiThe car can be built with the help of itsMobile phonesand successful experience and brand influence in the field of smart home, inCarsThere is great potential for the industry to gain a place in the industry. Despite facing fierce competition and market changes,XiaomiIt still has the advantage of being a latecomer and the ability to innovate. At the same time,XiaomiFocusing on meeting the needs of young people for practicality, as well as adding technological and intelligent elements, it will be set for its inCarsThe success of the field provides strong support. Believe in the near future,XiaomiCarswill once again amaze people and realize their ownCarsDream!