On January 8, 2024, CES 2024** officially opened. Because the specific booths of the other two exhibition areas are still under construction,The activities of No. 8 are mainly based on the large-scale press conferences of several large factories in the South District of Science and Technology,Hisense、Samsung、TCL and Sony, four brands that everyone is familiar with in China, have successively held press conferences in the local No. 8,Some of them have released their latest achievements in the field of home appliances,Some ** the relationship between consumers and AI,Some are using AI to develop their own new business territory。
Let Xiao Lei take you to review the new opportunities that should not be missed at CES 2024 in the past 24 hours.
At 9 a.m. local time on the 8th,Hisense held an opening new product launch conference,And brought a variety of new products at the press conference,Among them, there are many high-end mini LED series products。 Hisense International Vice President of MarketingD**id Gold said,Hisense will continue to focus on scenario-based and innovation,In order to promote technological innovation,Continue to promote the progress of life。
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At the press conference,Hisense officially released the HisenseULED X series of high-end TV products that won the CES Innovation Award110UX,This is also the only TV product that won the award at this yearCES。 There are actually a lot of high-end TVs on the market that use mini LED technology,But what really makes Hisense stand out,It's still 110ux40,000+Ultra-fine backlight partition and Hisense's signature fine light control technology。 After solving the problem of uniform brightness, how to achieve accurate zonal light control has always been the research direction of the world's high-end MINI LED products. I believe that the 110UX released by Hisense this time not only achieves the highest partition in the industry, but also realizes the reference-level image expression, so that mini LED ushers in a new era.
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Hisense also announced that it will release a new ultra-thin mini LED TV product in 2024,And in Las Vegas, the locals do as they would have used four chips to show off their 13Ultra-thin thickness of 6mm. In addition to conventional display products,Hisense will also exhibit curly screen laser TV、Small ultra-thin laser TV、Innovative products such as laser vehicle display during CES,Further promote the boundaries of display technology,From flat to space display,Promote the innovation of display technology。
Different from Hisense, which focuses on product technology,TCL gameplay with rich experience in sports marketing in the United States is obviously a lot more fancy,Directly TCL in the United StatesTCL GameDayStudio, which focuses on NFL events, moved to the stage with a number of hosts and analysts,Also according to the analysis of NFL events,Analyze the sales of TCL high-end TVs in the United States。
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The reason why TCL Gameday is so painstakingly engaged in TCL is that it is actually an important component of TCL ecological content marketing. According to TCL, it will continue to increase its investment in the field of sports, so that more and more young people will refocus on TV, so that TCL will become a cooler high-end TV brand in the eyes of young people.
In order to further enhance the product positioning, TCL continues to broaden the boundaries of TV on the basis of the original 98-inch QD Mini LED TV, and has launched a new 115-inch QD Mini LED product QM891G. As TCL's flagship product in the field of QD Mini LED,The QM891G is not only the largest QD MINI LED TV at present, but also includes many new TV technologies, such as the 62.A 2-channel speaker system, a QD Mini LED Ultimate screen, and, in my opinion, the most important TCL AIPQ Ultra graphics processor.
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According to TCL, this TCL AIPQ Ultra is the highest-end AI chip in the TCL AIPQ product series, and its powerful computing power can promote the ultra-high backlight partition of QM891 series TVs. Interestingly, thoughIn this year's TCL AIPQ processor series, we also saw the standard version of the TCL AIPQ processor for the S5 and Q6 series, which TCL hopes to improve the zonal light control technology and display effect of entry-level Mini LED products.
In the afternoon press conference, Samsung also released a number of products that integrate AI technology to adapt to the new AI era. On the theme of the launch,Samsung has directly played the slogan of AI for All, and it is not difficult to see that Samsung is full of confidence in the AI era.
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After briefly summarizing the performance of Samsung's various business lines, Samsung did not focus on the traditional flagship products, but talked about some nonsensical productsFor example, a spherical AI robot called Ballie. The product was originally unveiled at CES 2020, but four years later, Samsung not only redesigned its appearance, and mobile structure, but even broadened its capabilities with AI.
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In the demo, the AI robot's binocular vision solution will actively open to your side after seeing you wavingIts built-in smart smartthings can interact with other smart devicesFor example, in the promotion, Ballie automatically activated the smart machine. The projector built into its head can be used as a display interactive interface, projected on the wall or **, and can naturally be used as a portable projector. In addition, when the user is out and about, Ballie can also be used to check the status of the pet.
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In addition, Samsung has also released a four-door refrigerator with built-in artificial intelligenceThe internal camera can actively identify the type and status of the ingredients you put in, and automatically recommend nutritious recipes based on the conditions of the ingredients in the refrigeratorIt is displayed on a 32-inch screen on the door.
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Of course, there are also some more traditional AI products on site, such as the Galaxy Book4 series, an AI laptop with an Intel Core Ultra 9 processor. But the Samsung transparent TV that has spread on the Internet,Unfortunately,Because the event is an invitation in advance,Xiao Lei, who is not invited, cannot enter the exhibition area in advance,But after the official opening of the exhibition area on the public day,Xiao Lei will also go to a ** event。
*The final event of the day was Sony's press conference, which, as in previous years, still occupied an entire pavilion. Xiao Lei took a look at it for everyone in advance,Like the news that circulated before,This year's TV products will not appear in Sony's exhibition area。 But in addition to TV, Sony still brings us a full-scene display of Sony's corporate culture.
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Since this year marks the 100th anniversary of Sony Columbia Pictures, Sony Columbia is also Sony's first business of the year. After affirming the outstanding contributions of Sony Columbia, Sony ** Publishing, and Sony Camera Systems in the industry,Sony has officially unveiled a brand new initiative – Torch Light.
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Under this initiative, Sony will open up studios in many parts of the world, allowing film and television creators to have direct access to Sony's latest imaging technology and IP content, such as the well-known virtual studio technology and motion capture technology. Jake Kasdan, a well-known director and producer, shared his feelings after experiencing the Torchlight project.
Subsequently, Sony Imaging shared Sony's support and achievements for creative film and television contentAt the same time, it was announced that more well-known Sony IPs will begin to be filmed in the future, such as the famous PS games God of War, Horizon, and The Legend of Zelda, which belongs to Nintendo's IP. Aniplex, an animation company, also shared their outstanding results in the field of animation in the Asian market.
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But the focus of Sony's presentation today is not on the aforementioned brands, but on Sony Honda Mobility, which is a collaboration between Sony and Honda. At the event, Sony Honda Mobile finally showcased their first electric Afeela's self-driving vehicle. What's even more interesting is that during the demonstration of autonomous driving, the Sony Honda mobile representative Yasuhide Mizuno held even the control controller of the PS5 in his hand.
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According to the presentation, Afeela's autonomous driving contains technology from MicrosoftAt the same time, it also relies on Sony's own rich in-vehicle sensor products, and AFEELA also has good capabilities in environmental perception. However, since Afeela's booth is not open on the first day, we can't know more details about Aeela.
It is not difficult to see that on the first day of the event, no matter how long it is, almost all brands listed AI as the core clue of this CES showcase, using AI to weave their own business into a boundless web and use it to explore the future of consumer products. This is actually in line with the theme of this CES - all on.
Although the proportion of AI technology applied in different brands and products varies, for example, the AI technology in TV chips does not seem as interesting to the outside world as Samsung and Sony using AI to be creative, but from another point of view, this is actually a step in the exploration and application of AI. All technologies need to go through the steps of innovation, technology verification, and application of results.
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There may be some techniques that seem cool and unrealistic, and some techniques that are more straightforward and not lofty enough. But it is the collision of these ideas and reality that allows AI technology to enter the homes of ordinary people and enter all aspects of our digital life in ways that no one can imagine.
Compared with the exploratory AI exploration in previous years,At this year's CES, we have seen more and more attempts to apply AI technology, and as an outpost of electronic consumption, the AI technology displayed at CES will be more or less reflected in our daily life in the future.
Of course, today's ** day interaction is just a few leading brands of technology display, in the next few days, we will continue to go deep into the CES booths to peek into the future of consumer electronics.
CES (Las Vegas International Consumer Electronics Show) 2024 is in full swing, Lei Technology editor "Yi Tianming" is directly reporting on the scene in Las Vegas, USA, welcome to get a first-hand observation of CES2024 on Lei Technology's WeChat (ID: leitech), Weibo, and micro headlines.