Chinese culture has a long and splendid history. The excellent traditional Chinese culture nurtured in the development of civilization for more than 5,000 years has accumulated the deepest spiritual pursuit of the Chinese nation, represents the unique spiritual identity of the Chinese nation, is the rich nourishment of the Chinese nation's endless growth and development, is the cultural fertile soil for socialism with Chinese characteristics to take root, and is the outstanding advantage of contemporary China's development, which plays an important role in the continuation and development of Chinese civilization and the progress of human civilization.
In February 2024, Shenzhen Youlian Network Technology Co., Ltd. "Join hands with Huahan International Cultural Development Co., Ltd., a state-owned cultural enterprise, to jointly promote the construction of the digital innovation platform of "Huahan Youlian Intangible Cultural Heritage China" under the guidance of the "Opinions on the Implementation of the Inheritance and Development Project of Excellent Traditional Chinese Culture", promote the creative transformation and innovative development of China's excellent traditional culture, integrate intangible cultural heritage into modern social life, and deepen the public's awareness and participation in intangible cultural heritage. Feel the charm of traditional culture and enhance the people's sense of gain.
The two sides jointly believe that intangible cultural heritage is an important symbol of the historical and cultural achievements of a country and a nation, and an important carrier of excellent traditional culture. In the face of various problems on the road to the protection and inheritance of intangible cultural heritage, the rise of the digital economy may provide new ideas and new ways for development. Huahan Culture and Youlian Netcom will give full play to their respective advantages in the industry, jointly carry out in-depth cooperation on digital empowerment of excellent traditional culture, and jointly create "Huahan Youlian Intangible Cultural Heritage China" with "two-way empowerment", so as to empower the development of intangible cultural heritage with digitalization and inject the soul of the times into traditional culture.
The so-called development of Chinese-style modernization is the development of Chinese cultural characteristics, and intangible cultural heritage is the background color of Chinese culture, which preserves all kinds of details of Chinese culture. Protecting, inheriting, and making good use of intangible cultural heritage resources with local characteristics is of great significance for continuing China's historical context, strengthening cultural self-confidence, promoting exchanges and mutual learning among civilizations, and building a socialist cultural power. At any time, Youlian Network News and Huahan Culture clearly realize that only by protecting the intangible cultural heritage can we pass on this Chinese style with Chinese characteristics, and only then can we have confidence in our development.
Each era has its own "Yellow River Road". Nowadays, global interest e-commerce is becoming an important channel for the transformation and development of the non-heritage industry. Different from ordinary cultural and creative products, the process of transforming intangible cultural heritage from cultural value to economic value will drive the continuation of relevant cultural memories. A virtuous circle of inheritance is formed. Especially in recent years, traditional culture has set off a wave of revival among young people, wearing Hanfu, buying ceramics, drinking tea, ......More and more intangible cultural heritage flavors have been integrated into the lives of young people, and the purchase of intangible cultural heritage products has become a new consumption trend for young people. The "Huahan Youlian Intangible Cultural Heritage China" zone will be committed to the creation of global interest e-commerce, providing traffic support for excellent intangible cultural heritage products from different dimensions and different ways of playing, so that more and more consumers can understand the charm of intangible cultural heritage, open up the sales market for intangible cultural heritage products, increase the income of inheritors, boost their confidence to continue to protect and inherit intangible cultural heritage, and strengthen the power of inheriting intangible cultural heritage.
Intangible cultural heritage has a unique cultural temperament, is a model of oriental aesthetics, intangible cultural heritage skills condense the painstaking efforts of craftsmen throughout their lives, the heavy pavilions and bookshelves have sealed it for thousands of years, and the reincarnation of the changing times has annihilated the mysterious and glorious culture. As the oldest and most figurative cultural symbol of Chinese culture, intangible cultural heritage should be inherited in respect, promoted in inheritance, revitalized and let intangible cultural heritage go down the altar. Just like Hobbes. Baum and Lange proposed in "The Civilization of Tradition" that tradition can be discovered and constructed as a real need, whether it is an invented tradition or a constructed tradition, as long as it is fixed, it will form a memory in society. -- The living inheritance of intangible cultural heritage continues here.