"Volume" is still the keyword for 2024. Just after the Lunar New Year, I believe that many friends have not completely recovered from the atmosphere of the New Year, BYD has already struck the first day of construction, igniting the sales war of various automobile manufacturers in 2024, and firing the first shot of the involution of the car circle in the Year of the Dragon.
In 2023, the "** war" from the beginning of the year to the end of the year has made many car companies passively "roll", and when the war intensifies, "volume" has begun to become the active choice of many car companies. The hard break of Huawei, Xiaomi and other large manufacturers has changed the world of the automotive industry, and the "volume" has spread to every corner of the market.
In 2024, the competition will still be full of gunsmoke, and in the second half of the competition for new energy vehicles,Where will the rim "roll"?
The price reduction of BYD Qin PLUS DM-i is actually a reduction in the entry model **, which lowers the threshold, but the decline in other models is not large, that is to say, in the crazy involution of the automobile market, the low-end car volume **, the value of the high-end car volume.
Especially in the B-class pure electric market of about 200,000, most users still put the value of the product itself in the first placePut comfort, security, handling, etc. in the first place, followed by the comparison of the best aspects。In the B-segment pure electric car market, although there are models such as BYD Han EV, Xpeng P7i, and Model3, there are also a series of pure electric sedans such as Zeekrypton 007, Geely Galaxy E8, and Star Era ES. These new products are also the key products of each company, trying to occupy a favorable position in the market segment. However, FAW-Volkswagen IDThe launch of the 7 has truly reshaped the value benchmark of the B-class pure electric sedan.
While most models distinguish the model with a large battery version from the entry-level modelid.7 vizzion chose to put 84A ternary lithium battery with a large capacity of 8kWh is standardIt solves the problem of battery life anxiety that users are most concerned about, and reduces energy consumption through low wind resistance design, heat pump air conditioning and other technologies, making the battery life more solid, bringing a comprehensive range of 642km, which can not only meet the long-distance travel scene, but also easily cope with the daily commuting needs. In order to give users a more accurate range estimate, ID7 Vizzion connects the data of all power-consuming equipment of the whole vehicle, and creates a unique set of long-term power consumption and instantaneous power consumption estimation models according to the real-time traffic conditions of the navigation and the user's historical power consumption of nearly 300 kilometers, so that the cruising range display is accurate enough to dispel user anxiety with true and accurate battery life.
A big boost in intelligence is IDAnother important area for reshaping product value. id.The 7 Vizzion is fully upgraded in the smart cockpitThe hardware uses a 15-inch intelligent 2K floating screen, the icon is larger, and the interface information is displayed more clearly; Car machine software,It adopts Volkswagen's new generation of in-vehicle operating system ID os 2.0, new interface design, concise and clear; Voice interaction,id.7. Cooperate with iFLYTEKto achieve faster, more accurate, and more comprehensive voice interaction, bringing a more convenient and efficient intelligent interactive experience.
In the context of the involution of new energy vehicles, details are also the focus of car companies competing for users. Because the small details are often the most impressive, in IDThe 7 Vizzion is a car that shows FAW-Volkswagen's attention to detail. In the final analysis, the meticulous craftsmanship in the details is a respect for the pain points of user needs.
A door handle, seemingly a small design, has distanced the car company's insight into users. As we all know, the new forces have led the design of hidden door handles, but this design will indeed make users face the situation of not being able to open the door in cold weather such as heavy snow and 39 days. id.7 vizzion is not the same,The semi-hidden door handle is adopted, which not only effectively reduces wind resistance, but also makes it easy to open and close the door。These designs are just that engineers don't want to see the embarrassment of users not being able to open the door, let alone letting users freeze because they can't open the door in the ice and snow.
In terms of charging port design, ID7 Vizzion is equally differentThe charging port with upper and lower flip cover design can not only block snow and rain, but also make plugging and unplugging the charging port smoother。The design of double-layer silent glass and self-healing silent tires also makes the NVH performance of the new car more prominent and the comfort is greatly improved. At the same time, idThe 7 Vizzion also debuts the Smart Air hidden smart air conditioner, which has a built-in climate sensor that adjusts the air conditioner according to the light, so that the family can feel like a spring breeze. The people-oriented design in these details hides FAW-Volkswagen's ulterior motives for users.
HUD has become the standard configuration of many new energy vehicles. The same is the HUD function,id.The 7 Vizzion is equipped with an AR HUD that offers a dual-layer display, can realize navigation information, pedestrian reminders, collision warning and other information projection presentation, can organically combine information and real scene pictures, so that drivers do not need to look down at the instrument and other actions, 70-inch large projection screen, has a more intuitive field of vision, brings a stronger sense of science and technology, and makes driving simpler and more fun.
The safety of new energy vehicles has always been an obstacle to the development of the industry, and it is also the most sensitive place for users when making car purchase decisions.
In order to bring users an all-round sense of security, IDThe 7 Vizzion has been designed and developed in strict accordance with C-NCAP five-star and C-IASI goods standards, and the new car has also gone through73 vehicle crash testsThe entire test process cost 32 new cars, and the safety bottom line was improved at any cost. The torsional rigidity of 40,000 Nm is a watershed for million-class luxury cars, and ID7. The body is made of high-strength steel and aluminum mixture, with hot-stamping steel accounting for more than 32%, high-strength and ultra-high-strength steel accounting for up to 81%, and the torsional rigidity of the body reaching an astonishing 46,100 Nm.
In order to relieve the user's anxiety about the safety of the tram three electrics,id.7 Vizzion is 100% monitored for each cellThere are more than 6,800 control parameters for a single cell, and each parameter is at least 10% higher than the industry standard. The new car adopts the "armor battery" shell mechanism, which can resist the impact from the outside world while isolating the best risk from the inside of the battery. For new energy consumers pay special attention to battery safety, ID7 Vizzion conducts up to 436 safety tests from battery cells, modules to battery packs, protecting battery safety in an all-round way and ensuring every trip for users.
Volume Value, Volume Detail, Volume Security ......There is no doubt that "volume" is still the norm in 2024, and no car company can leave it alone. At a time when involution is serious, car companies even let users take a closer look at it in a transparent state, so as to show a more real product power. to idThe positive value-centered "involution" represented by 7 Vizzion leads the automotive industry to continue to rise, and at the same time, it also meets the needs of users in multiple scenarios and brings more convenience to users.