In February 2024, Digital 100 released the top list of brand advertising placements for January 2024. From the point of view of the brands on the list, the leading brands in various industries continue to increase the investment in elevators, and the smart screen has obvious advantages, becoming the "standard" for brand advertising. This also means that digital offline advertising is gradually shaping brand influence, synergizing online traffic, and promoting the growth of brand equity. The following is a monthly report on the monitoring data of China's top 25 elevator advertising cities (January 2024). Monitoring period: December 31, 2023 - January 27, 2024. Note: The cities covered by the monitoring are Beijing, Chengdu, Dalian, Fuzhou, Guangzhou, Guiyang, Hangzhou, Hefei, Jinan, Kunming, Nanjing, Ningbo, Qingdao, Xiamen, Shanghai, Shenzhen, Shenyang, Shijiazhuang, Suzhou, Tianjin, Wuhan, Xi'an, Changsha, Zhengzhou, and Chongqing. Elevator ** The number of advertising brands - the monthly list of screen types
The data shows thatElectricityA total of 625 brand advertisements were placed on the elevator smart screen, and 200 brand advertisements were placed on the elevator LCD screen, and the number of brand advertisements on the elevator smart screen reached 33 times。Brands are more inclined to choose elevator smart screens for advertising. The number of brands advertised in elevators - the top 30 monthly list of brandsNote: The total number of brands is 718, and the brand list is TOP30 brands (in no particular order).
Among the TOP30 brands, 22 brands were on the weekly list more than twice in January, among which the top brands such as electrical appliances +3C, wine and daily chemicals were on the list every week. Among them, there are 625 smart screens, 200 LCDs, and 107 brands have been put on both smart screens and LCD screens, and the top 30 brands are (in no particular order):
The number of elevator ** advertising brands - the monthly list of subdivided industries
The number of brands in the food, health, leisure and entertainment, wine, and life service industries ranks among the top 5, and the food industry ranks first every week. The number of elevator ** advertising brands - city monthly list
First-tier cities still rank high in terms of the number of brands launched, followed by Wuhan, Hangzhou and Changsha. The number of brands placed on the smart screen - the monthly list of brandsNote: The brand list is TOP30 brands (in no particular order).
Among the TOP30 brands, 6 brands were on the weekly list more than twice in January. There are a large number of brands on the list in the food industry, and the top brands in the dairy industry, e-commerce + big platform, daily chemicals, beverages and other industries are on the list. The number of brands on the smart screen - the monthly list of subdivided industries
The number of brands in the food, health, life services, wine, and leisure and entertainment industries still ranks among the top 5. The number of brands on the smart screen - the top 25 monthly list of cities
In terms of smart screen placement, the number of publishing and broadcasting brands in first-tier cities is still in the top 5 as a whole, followed by Changsha, Zhengzhou and Wuhan. The number of brands placed on the elevator LCD screen - the brand monthly listNote: The brand list is TOP30 brands (in no particular order).
Eight of the top 30 brands were on the weekly list more than twice in January. The brand industries on the list are more distributed in the wine, health, dairy and other industries. The number of brands put on the elevator LCD screen - the monthly list of subdivided industries
The number of food and alcohol brands is in the top two, and leisure and entertainment, health and beverages rank high. The number of brands on the elevator LCD screen - the city monthly list
In terms of LCD screen placement, Chengdu, Hangzhou, and Shanghai have a relatively large number of brands, and the ranking of first-tier cities has been stable and high this month. According to the survey data of Digital 100, the number of elevator smart screens in China has exceeded 1.2 million, reaching 3 times that of 370,000 elevator LCD screens. With significant advantages such as wide coverage, precise reach, digitalization, intelligence, low cost and high conversion, the elevator smart screen far surpasses the elevator LCD and becomes the first elevator media in China. The share of smart screens of New Wave Media has ranked first in the ladder media industry, helping advertisers save half of the advertising cost and achieve the goal of reducing costs and increasing efficiency.