Column title: Sun Xiaoyun.
China Youth Daily Client News (China Youth Daily, China Youth Network Reporter Lin Jie) During this year's Spring Festival, nearly 30 local Spring Festival Galas across the country were broadcast on the first episode of the Lunar New Year. Among them, Guangdong Satellite TV's "Longteng Shengshi Greater Bay Area - 2024 Guangdong-Hong Kong-Macao Greater Bay Area Spring Festival Gala" has more than 43 million new live broadcasts.
The scene of the Spring Festival Gala in the Bay Area in the Year of the Dragon. Photo courtesy of Guangdong Satellite TV.
The Bay Area Spring Festival Gala closely follows the "culture", "national tide", "New Year's flavor", "intelligent manufacturing" and "ecology", tells the story of the high-quality development of the Greater Bay Area, and creates 7 theme concept films, among which "Harmony is Precious", "Caiyun Chasing the Moon" and "Hello Dawan" have exceeded 100 million on the whole network, and "Qile Longlong Welcomes the New Year", "Dragon Rises", "Yaojia Qingfeng" and "Majestic" have won tens of millions of communication voices. How to tell the story of the Greater Bay Area? The main creative team of Guangdong Satellite TV revealed that a narrative context has been built along the "concept film" of the Spring Festival Gala in the Bay Area.
The kung fu culture concept film "Harmony is Precious" conveys Chinese philosophies such as "harmony is precious", "harmony is different", "martial arts are virtuous", and "turning hostility into jade silk". "Hello Dawan", composed by foreign friends, blends Mandarin, Cantonese and English, and smoothly switches between drama, rap and instrumental music, writing 11 cities in the Greater Bay Area into one song.
In addition, Zhang Han, Wu Keyue, and Master Dongshan sang the film and television golden songs "For You" and "Stubborn" affectionately, which contain the profound cultural heritage of Cantonese cuisine, Cantonese medicine, and Cantonese opera; "Wenna Five Tigers" brings joyful golden songs, and as soon as you open your mouth, you will return to that golden time, conveying the Wenna spirit of "happy, loved, and turned into gold by the years"; Wen Bixia and Li Zixuan's "Two Generations of Girls" staged on the same stage "Flower Street "Dance", which refined the traditional folk cultural activity of "Xinghua Street" into an important element of literary and artistic creation; The dance drama "Wing Chun", which integrates dance and martial arts, is a cultural business card of the Bay Area where strength and beauty are intertwined.
Liu Yu, a national style teenager, joined hands with Rao Baolian, the inheritor of intangible cultural heritage paper-cutting, to "start to become spring", and once the national tide intangible cultural heritage concept film "Caiyun Chasing the Moon" was launched, it set off the attention and heated discussions of the whole network, and the number of dissemination on the whole network exceeded 100 million in just 24 hours. Intangible cultural heritage + technology, the strength of "circle fans" can be seen.
*: China Youth Daily client.