Zhou Guanyu became Extreme Krypton001 Chief Control Officer
On February 21, ZEEKR officially announcedChinese F1 driver Zhou Guanyu will become the chief control officer of the all-new Zeekr 001. This is the second time that the Zeekkr brand has joined hands with F1 drivers after F1 world champion Raikkonen served as the chief performance consultant of Zeekr. (*Extreme Krypton).
After the festival of the Leke MovementTwo daysThe number of registered users skyrocketed
A few days ago, Leke Sports released the big data of "2024 Spring Festival Fitness Boom". The data shows that during the Spring Festival this year, the number of single-store members who went to the store to exercise increased by an average of 21% compared with the same period in 2021 and 2022. In addition,On February 18th and February 19th, the number of registered users of Leke Sports increased by 60% compared with the daily average during the Spring Festival period (February 1st to February 17th). The appointment rate of the two courses of "Fat Burning Fighting" and "Fist Attack" in the store fighting class is 5 percentage points higher than that of the usual time. (*Beijing News).
SOFI became the title sponsor of the NBA playoff playoffs
A few days ago, the NBA announcedThe U.S. Personal Finance Corporation and Bank SOFI became the title sponsors of the NBA playoffs. According to the agreement, the co-branded logo of the two parties will be promoted on the league's social media platforms and on-court signage throughout the NBA season. In addition,SOFI has also been named the official banking partner of the NBA, WNBA, NBA 2K League and the National Basketball Association. （**sportspro media）
Google Pixel becomes the official mobile partner of NWSL
A few days ago, the Women's Soccer League (NWSL) announced a multi-year partnership with GoogleGoogle Pixel will be the alliance's official mobile partner。As part of this collaboration,:Google Pixel will be launchedpitchsidewith Pixel plan, putting Google's AI camera technology in the hands of NWSL superfans and professional content creators, with the aim of providing fans with an exclusive behind-the-scenes experience and featured content. （*nwsl）
PepsiCo becomes a partner of the Saudi Professional Football League
Recently,PepsiCo became a member of the Saudi Professional Football League (SPL) for the remainder of the season and throughout the 2024 25 seasonAmong them, PepsiCo's Aquafina is the official drinking water partner of SPL, PepsiCo is the official soft drink partner of SPL, Gatorade is the official sports drink partner of SPL, and Lay's is the official potato chips partner of SPL. The two companies aim to enhance the matchday experience for fans through a range of activities. （**sportspro media）
Jewelry retail brandKay Jewelers becomes a Cavaliers partner
A few days ago,The Cleveland Cavaliers and the jewelry retail brandKay Jewelers has partnered and the latter will become the team's official partner. As part of the agreement, Kay Jewelers will receive live interactive sessions with the Cavaliers, social shows, and Kay Jewelers will offer exclusive benefits to Cavaliers employees and members. At the same time,Kay Jewelers has also become the title partner of the Cavaliers' Junkyard Dog Chain series（**nba）
The inaugural Saudi Arabian Masters will be held in Riyadh
A few days ago, the World Gram Tour reached a ten-year cooperation with the Saudi Arabian Billiards and Gram Federation and the Saudi Arabian Ministry of SportsThe inaugural Saudi Arabian Masters will be held this yearHeld in Riyadh in August. The event is the second of the three major tournaments"The fourth largest event", in the 2024 World Gram Tour calendar,This will be the second-highest prize money event with a total prize fund of over £2 million. (World Gram Tour).