85 Flowers refers to a group of actresses born around 1985 in the Chinese entertainment industry, who are classified as ** and the audience because of their remarkable achievements in the film and television industry, high popularity and wide influence. Representative figures include Yang Mi, Zhao Liying, Liu Shishi, Tang Yan, etc. The "disputes" surrounding this group mainly refer to the phenomenon of industry competition in terms of resource competition, role competition, work reputation and personal influence.
With the growth of age and seniority, the competition between "85 Flowers" is also escalating and changing, especially in the transition period, they are facing the pressure of transforming from traffic stars to powerful actors, and how to stand out from many excellent works. For example, it is mentioned in the news that Zhao Liying has embarked on the road of independent development and has achieved initial success in the battle of transformation; Yang Mi continued to consolidate his position with his strong performance; Although Tang Yan suffered a public relations incident, she maintained her attention with the big-budget TV series "Flowers" directed by Wong Kar-wai.
This so-called "strife" is more reflected in the fans, the Internet**and** reports, and for these actresses themselves, they are working hard to improve themselves in their respective career paths and seeking diversified development to adapt to the changes in the market and audience needs. With the accumulation of time and works, each "85 Flowers" is trying to find their own acting path, and prove their value and strength through different types of works and character building.
In terms of marketing strategies in the entertainment industry, this generation of actresses usually combines their own image positioning, work selection and fan interaction to carry out a multi-dimensional layout
1.Brand cooperation and endorsement: With its high popularity and good public image, 85 Flowers often become the darlings of major brands, frequently contacting high-end brand endorsements and enhancing their personal brand image through fashion circles and business activities.
2.Social ** operation: They pay great attention to the content output and interaction on social ** platforms (such as Weibo, Douyin, etc.), share daily life, work tidbits, public welfare activities and other content, maintain close contact with fans, and use topic popularity and fan economy to enhance influence.
3.Promotion of film and television works: Carry out a series of online and offline publicity activities around the participating film and television works, including press conferences, interviews, variety show publicity, etc., with the help of word-of-mouth communication of popular dramas or movies, to further expand popularity and audience favorability.
4.Character shaping and transformation: With the growth of age and market changes, 85 flowers adjust their personalities in a timely manner, and some gradually shift from youth idols to mature and powerful factions, creating diversified screen images through different types of work roles to achieve career transformation and breakthroughs.
5.Public welfare and charity activities: Actively participate in various public welfare and charity activities, establish a good social image, not only enhance personal reputation, but also transmit positive energy to the society.
6.Cross-border cooperation and innovative attempts: Some 85 flowers will also try cross-border cooperation, such as participation, dance, reality shows, etc., to show themselves in diversified forms and broaden the path of performing arts.
Overall, 85 Flowers' marketing strategy is all-round and three-dimensional, aiming to continuously consolidate and expand the influence of their personal brand, while ensuring the sustainable development of their acting career.