February 24 is the Lantern Festival, and the annual Guangfu Temple Fair is coming as scheduled. This year's temple fair joined hands with "Chaoxu" to launch the "Chaolong Out of the Market" cultural and creative market, using young people to "play intangible cultural heritage" in a fashionable way. It is reported that from the day of the Lantern Festival to March 1, the Guangzhou Welfare Lottery Distribution Center launched the "Fumanji City Caiyun Dragon Year" cross-border marketing and approaching the Fucai Community Chest project activities, the first time to bring the public welfare Fucai brand to the Guangfu Temple fair, in the main venue of the City God Temple set up public welfare exhibitions, experience booths, guess lantern riddles and interactive check-in and other colorful activities, for the public to bring a different kind of public welfare experience.
Experience scratching and harvesting intangible cultural heritage.
In the public welfare exhibition area, the activity will select "Ping An Tong", "Rainbow Special Children Education after the Rain" and other key funding projects of the Fucai Community Chest, through **, text and other materials to present the story behind the excellent Fucai Community Chest project in Guangzhou. During the temple fair, when the public visits the market, they can stop to observe and understand the use and effectiveness of the Fucai Community Chest.
In the interactive booth area, the public can experience the Fucai scratch "Jiachen Dragon" zodiac series theme tickets in the booth, including 10 yuan face value "Xianglong Annunciation Yuan face value", Ruilong Na Fu Yuan face value, Fulong New Year Yuan face value "Fu Yao Longteng" and other lottery tickets. The site also set up a "scratch gift" link, where citizens can experience the fun of scratching while harvesting intangible cultural heritage products and feeling the excellent traditional culture.
During the event, a one-time scratch ticket of 100 yuan can be obtained to get 1 Fucai Menglong doll, which is limited to 200 per day (300 on the day of the Lantern Festival); If you buy a scratch lottery ticket of 200 yuan at one time, you can get a customized intangible cultural heritage bamboo lantern, which is limited to 100 pieces per day (200 pieces will be given on the day of the Lantern Festival), and the two gifts will not be superimposed, while supplies last.
Guessing lantern riddles is the traditional custom of the Lantern Festival,On the day of the Lantern Festival,The city fucai center also set up a guessing lantern riddle and interactive check-in game in the venue,At that time, the lantern riddle will be hung out in the venue for the citizens to participate in the interaction,Guess the riddle of the public will have the opportunity to get the opportunity to "draw the blind box", the blind box contains scratch lottery tickets and other gifts.
Guangzhou Fucai once again hand in hand "tide market".
The reporter learned that this event is the third time that the Fucai Center has jointly carried out the "Fucai + Intangible Cultural Heritage + Cultural Creativity" cross-border marketing activities in conjunction with the "Chaoxu" intangible cultural heritage market. City Fucai Center responsible person introduced: "In recent years, Guangzhou Fucai actively explore and innovate marketing methods, continue to promote the Fucai brand with a new look of more popular elements into the trend of young people's life, in providing the public with a novel experience at the same time, more diversified spread Fucai public welfare culture. ”
It is reported that the Guangfu Temple Fair is a key cultural brand of Guangzhou to build, and the event site brings together intangible cultural heritage, cultural and creative activities in the Greater Bay Area, as well as rich cultural and entertainment activities, combining trendy art with Lingnan culture and rejuvenating traditional art.
Text, Picture |Reporter Huang Yinglin Correspondent Guo Xinqing.