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The Spring Festival, the most important traditional festival of the Chinese nation, is undergoing great changes in digitalization.
It is no longer a lively scene of visiting relatives and friendsPeople are now more inclined to press the "send" button on the screen of their mobile phones to send the blessings of the New Year to their friends and family in the form of a data stream.
Although this change has saved many people time, it can't help but make people sighThe temperature of the Spring Festival seems to be quietly decreasing under the impact of digitalization.
The popularity of WeChat red envelopes is a typical example of this change. On this platform, the elders no longer have to stuff red envelopes for the juniors themselves, but complete this traditional ritual with a few clicks.
The increase in efficiency is obvious, but at the same time,The emotional communication behind the red envelope and the cultivation of children's sense of intimacy with their elders seem to be weakened by the lack of direct physical contact.
While the digitization of red envelopes has brought convenience to the hectic modern world, it has also raised concerns about the inheritance of traditional culture.
When Chinese New Year greetings and blessings are increasingly replaced by messages, each seemingly personalized greeting may actually be just a standardized template, and the connection between people is reduced to a few emojis and a few words.
While such changes are in line with the needs of a modern fast-paced society, they may also gradually weaken the role of the Spring Festival as a family reunion and social interaction.
The impact of this trend on relationships is far-reaching, especially for younger generations, who may gradually lose the opportunity to experience traditional culture.
As the Chinese New Year approaches, the New Year market used to be a lively place for people to buy holiday necessities.
However, with the rise of online shopping platforms, the number of physical New Year's goods market has decreased significantlyMany traditional merchants are facing unprecedented challenges.
This phenomenon not only reflects the change in consumption patterns, but also indicates the transformation of cultural practices in modern society.
In the digital age, convenience is the biggest advantage. Consumers no longer need to brave the cold wind to walk the streets and alleys to buy Chinese New Year goods. A mobile phone, a few clicks, from food to decoration, from clothes to gifts, all kinds of New Year's goods, delivered to your door.
This convenient shopping experience has quickly won over young consumers. The New Year's Festival on the e-commerce platform, as well as a variety of ** activities, further attracted the attention of consumers, causing the traffic in the traditional market to further decline.
According to statistics, in the past few years, the sales growth rate of online shopping during the Spring Festival has far exceeded that of physical stores, and this trend continues to strengthen.
However, this shift in consumption is not just about the convenience that comes with digitalization. It also hints at a deeper societal changeIncluding young people's high attention to time, the upgrading of material and spiritual consumption needs, and the change of traditional cultural identity.
Shopping is no longer a simple act of acquiring items, but a manifestation of an attitude towards life. Young people are more likely to spend time enjoying the festive atmosphere than in the fatigue and crowds of shopping.
This change in consumer behavior not only affects the structure of the retail market, but also reflects the evolution of social values.
The shrinkage of the physical New Year's goods market not only limits the living space of traditional merchants, but also may lead to the gradual disappearance of some traditional cultural elements.
Those traditional crafts, local snacks and folk activities that are closely related to the New Year's goods market are facing a new round of survival challenges. If left unattended and protected, these cultural heritages can disappear without even realizing it.
Driven by the wave of digitalization, the traditional customs of the Spring Festival are quietly changing, and some customs are even gradually fading out of people's lives.
From the reunion atmosphere of the Chinese New Year's Eve dinner to the lively scene of the Spring Festival party, to the traditional handicraft production, these activities that once carried a strong human touch and cultural accumulation are now being gradually simplified or replaced under the impact of fast-paced life and high technology.
For example, the traditional Spring Festival Chinese New Year's Eve dinner has gradually shifted from cooking at home to eating out or ordering finished products directly online. While this shift has made preparations for the holiday more convenient, it has also made family participation in the preparation of the Chinese New Year's Eve dinner scarce.
This process is not only the preparation of the food, but also an important moment for the transmission of emotions and culture from generation to generation. Similarly, traditional decorations such as spring couplets and window grilles are increasingly being replaced by ready-made goods, and the joy of handmaking and the significance of cultural inheritance are gradually being ignored.
Entertainment during the Chinese New Year has also undergone significant changes。In the past, folk performances such as temple fairs, dragon and lion dances, were an important part of the Spring Festival culture, but now the number of participants and spectators at these events is decreasing.
Younger generations may prefer to experience festival culture via TV, online** or virtual reality rather than being physically involved in a physical event.
Although this is also a form of cultural transmission, it lacks the temperature and depth of on-site interaction. This change has not only affected the holding of traditional festivals, but also affected the artists who make a living from it.
The journey of young migrant workers to return home during the Spring Festival is not as easy as imagined. This group has been working hard in the city for many years, and faces not only economic pressure, but also cultural barriers.
On the one hand, they earned income from their hard work in the city, hoping to go home for a reunion Spring Festival; On the other hand, the high consumption of festivals, the expectations of families and the constraints of traditional concepts make their return home full of contradictions and confusion.
In fact, as the gap between urban and rural areas continues to widen, many young migrant workers' incomes have not risen as quickly as they would have liked.
According to the survey, the actual income of some young migrant workers can only meet their basic living needs, and various expenses during the Spring Festival, such as buying New Year's goods, giving red envelopes, and participating in social activities, often increase their burden.
In addition, living and working in the city for a long time has formed a certain distance from the lifestyle and values of their hometown, which often leads them to feel out of place when they return to their hometowns, and even suffer from misunderstandings and pressure from relatives and friends.
The rush hour during the Chinese New Year also makes it more difficult for young migrant workers to return home.
Tickets are hard to find and the journey is tiring. Although measures will be taken every year to alleviate the pressure of the Spring Festival, such as increasing temporary trains and opening online ticket purchases, the problem of tight ticket supply still exists during peak periods.
Long queues and hours of crowded journeys have seriously affected the experience of migrant workers returning to their hometowns.
With the acceleration of globalization, food cultures around the world are undergoing profound changes. The cuisines of various countries are no longer limited to their places of origin, but transcend national borders and penetrate into the tables of other countries and regions.
This change has led to a variety of food experiences, but it has also led to the blurring of regional characteristics.
It is not difficult to find that whether it is in the alleys of Asia or on the streets of Europe, the iconic signs of fast food restaurants such as McDonald's and KFC can be found everywhere, while the local traditional snack bars are gradually decreasing.
Sushi, for example, is a delicacy that originated in Japan and has conquered the taste buds of the world. However, when sushi is incorporated beyond Japan and into the eating habits of other countries, its original flavors and preparation methods are often changed to suit local tastes.
In some places, sushi has shifted from a traditional combination of vinegared rice and sashimi to an innovative food that includes elements such as cheese, fried chicken or chili sauce.
While this change has enriched the variety of sushi, it has also made the dish lose its original cultural significance and uniqueness.
Globalization has not only brought about the international exchange of gastronomy, but also a tendency towards "standardization".
In the process, many regional cuisines have been modified to cater to a wider range of consumer tastes.
To a certain extent, this trend has diluted the uniqueness of regional cuisines, making the global food culture tend to be homogeneous. Over time, future generations may have little knowledge of the true flavors and preparation methods of certain traditional cuisines, or even find it difficult to discern the uniqueness of different regional cultures.