Apple's rivals, Google and Samsung, have already managed to incorporate artificial intelligence in a practical way in their latest line of smartphones, the Pixel 8 series and the Galaxy S24 series, respectively. However, the iPhone is still lagging behind in the competition in the field of artificial intelligence, but this situation is expected to change in the near future. Apple has confirmed in its latest earnings conference** that they do not intend to let the iPhone fall behind in the race for artificial intelligence.
At Apple's most recent quarterly earnings conference, CEO Tim Cook revealed that Apple is working on generative AI capabilities. He also noted that Apple will talk more about these generative AI features later this year, which is expected around the release of iOS 18. According to **, Apple may announce the upcoming iOS 18 update at WWDC, its annual developer conference in 2024.
"As far as generative AI goes, I think that's your focus, and as I've hinted before, there's a lot of work going on internally," Tim Cook said. Our approach, if we may say so, has always been to get the work done first and then talk about the work, rather than rushing it. Therefore, we will insist on that as well. But we have some things that we're really excited about, and we'll be talking about later this year. ”
Although Tim Cook did not provide more details about Apple's use of artificial intelligence, nor did he disclose which devices or platforms the features will be applied to, according to the Android Authority report, the iPhone is expected to be at the heart of Apple's AI efforts. According to the report, iOS 17** in 4 indicates that Siri will be able to use artificial intelligence for summarization, as well as smart reply suggestions in messaging apps.
In addition, Apple may also use artificial intelligence in several of its apps, such as Apple Music, Pages, and Keynote. The company is even reportedly testing different AI models. Some of these models will be able to run on the device, while others may need to rely on the internet. These initiatives show that Apple is trying to catch up in the field of artificial intelligence and provide users with more innovative and useful features.